The 5 stages of social media grieving (for hospital execs) We know you've already figured out how beneficial your social media strategy can be to your hospital. But that doesn't mean that your hospital execs have. Why are they so reluctant? I have a theory… In Elisabeth Kübler-Ross' book, On Death and Dying, she says people go through five stages, when it comes to grief and tragedy. She originally applied these stages to people suffering from terminal illness and later to any form of catastrophic personal loss (job, income, or freedom). I suspect the same stages can be applied to hospital organizations that are still fighting against adoption of social media. Are your hospital execs going through this process? These stages might seem familiar. Stage 1: Denial Hospital leadership has a tendency to deny the fact that social media greatly impacts how people search online for health care.
Let's face the facts: YouTube comprises 25 percent of all Google searches. Yet hospital leaders refuse to accept the mainstream use of social media. They'll declare: 7 Social Networking Secrets Revealed by Mark Zuckerberg | Smedio | The New... Editor’s Note: This post has been re-edited and republished to mark Facebook’s 10th-year anniversary. We hope you’d still find these lessons as relevant today as when we first published it. Yup, Facebook is 10 years old! I’ve been thinking of blogging about the movie on Mark Zuckerberg and his journey to the first 1000,000 friends, ever since I saw the movie. A “MUST” watch cult movie, for sure! The Social Network, based on vignettes from Zuck’s story focuses on his notoriety, stole the idea, screwed his best pal, short sold his mentor, rather than the key lessons that you can and should take out of life if you want to build successes the way Zuckerberg’s Social Network has done in the last 10 years. Start where you stand Look at the REAL or IMAGINED needs, desires, fantasies that people like you, have and share around you, and work on that.
So, how many enemies are you willing to make to stay true to your dreams? Share this to share your insight with others. Top 5 Ways a Firm Succeeds at Social Media | Savvy Social Media Marketing. What separates the successful firm from the firm that is just doing it to do it? Successful firms: 1. Think strategically about their goals first and then decide which social media tools best suit their needs. 2.
Use listening tools like Google Alerts and Twitter Search to collect data and find out where the people (potential clients) are. 3. Consume information in your niche and follow/comment on other blogs regularly and often (especially on blogs of potential A clients). And positions you as an expert. 4. Bonus: 6. The successful firms understand that the sales cycle consists of awareness, education, negotiation, purchase, support and renewal. Online video is becoming a very important part of online search, and needs to be included in your companies planning for being found online and to optimise your web site for Organic SEO.
So the questions you need to be asking are. What are the latest developments for “Online Search” where your business or organisation is trying to be found online? Should you be considering using videos posted on YouTube to help you get found online? How important to search engines such as Google, is online video? Well, I don’t know if you have noticed but when you perform a Google search that, video is increasingly part of the search results, in fact if you do a search on Google for, “Social Media” three of the first four results are online videos (such as YouTube). 17 Facts and Figures 35% of Web users now say they have viewed video content online16% of Web users said they had watched or downloaded TV shows or movies in 2007, according to new data from the Pew Internet and American Life Project. 145inShare.
According to a recent study, “more than 60% of websites lack the proper web programming to be ranked properly by Internet search engines.” The conversations I have with my prospective clients as The National Sales and Marketing Manager of the Web Design, Development and Consulting Company Infinity Technologies would seem to strongly suggest (anecodotally) that this would be quite accurate. So how can you optimize your site so your clients can find you. This is a combination of good web design plus additional proactive effort to create and promote good unique content. Essentially SEO can be divided into two categories 1. 2. If the budget doesn’t allow PPC then roll up y0ur sleeves and do a bit of organic SEO hard yards, this will take time, but with persistence and focus will produce results. So what are 5 Tips to Get Found by Search Optimizing your Site… Organically 1. A post at Sitemost’s Blog says the following ”The most important part of any website is it’s content. 2. 3. 4. 5.
Libraries and Archiving – with the use of Crowdsourcing « Getting Results from Crowdsourcing. I came across a very interesting article written by Fiona Sullivan titled Crowdsourcing for Libraries and Archives on the Archives Outside Blog. Fiona’s article shares with us some really useful tips for outsourcing your archive projects, pointing to 7 really interesting facts and insights into using crowdsourcing, with 3 of them being in the field of libraries and archives.
Here are some of the things that I found most interesting: Involving archive users in digitising archival collections, Harriet Deacon, The Archival Platform Photocopying archives for researchers is a dead end because it provides no digitised copy for use elsewhere; also it exposes documents to unnecessary light, and it often damages them, even when done by library staff. Crowdsourcing: How and Why Should Libraries Do It? Fantastic volunteer scanning project with National Archives–great example of crowdsourcing (and interesting remarks from Mr. There are a variety of models for public-private partnerships. Study: Edelman No. 1 among large firms for social media sharing. The 2011 State of Community Management Report: Best Practices from Practitioners. Best Practices from Community, Social Media, & Social Business Practitioners In 2011, social business came of age as organizations got serious about executing in a new, more interactive and collaborative way.
These organizations understand that using social technologies successfully requires both business process adaptation and people that understand how to manage these new social environments – at both a tactical and a strategic level. The conversation is no longer primarily about technology but about doing business effectively in a new communications environment. Community management is a critical element of managing networked environments effectively. Thank you to our sponsors Acquia, Enterprise 2.0, Farland Group, Igloo Software, Moxie Software, Rosetta, and Social Media Today who made it possible to widely distribute this report. Study: Companies Missing Opportunity To Utilize Social Media.
Social networking. Social Media Case Studies. How Mark Horvath Is Using Social Media To Change America | SMC Seattle. Yobongo: Building the Next Location-Based Social Network: Tech News and Analysis « A new iPhone app called Yobongo is launching Thursday, with plans to make building connections between locally-based, like-minded users easier.
The app provides a simple chat-based interface that groups users based on location and seeks to make it easier for people to get to know each other both in-app and in the real world. Yobongo works by selecting people based on where they’re located, and grouping them together in virtual rooms of 10 to 15 users. While the app’s algorithm uses location as a starting point for grouping users together, it never explicitly reveals where a participant is located, ensuring the privacy of its users. Conversations begin when someone begins using the app, so by just logging in, users are opting in to the service. Over time, as the app sees who users have been chatting with, it will adjust its placement to ensure that they see some of the same people each time they log on.
Related content on GigaOM Pro: (subscription required) IfWeRanTheWorld. 7 Annoying Social Media Personality Disorders | Pushing Social. [A guest post from the talented Laura Click] There is one thing that will make or break someone’s ability to be successful in social media. No, it’s not smarts, strategy or writing skills (though, all of those things are immensely helpful). It’s personality. Your personality online determines whether or not someone will sign on to follow your tweets or read your posts.
Just as in real life, your personality matters. Consider your real life friendships. You don’t have to appeal to everyone, but you DO have to appeal to someone. But, there are some people and personalities who are universally unappealing online. So, who are these social miscreants? The Diva Divas are pretty easy to spot in social media circles. If you are only going to talk about yourself, why should someone else want to follow along? The Hoarder You know that show Hoarders? Social media hoarders have a complete mental hang-up with giving away anything of value. The Used Car Salesman The Corporate Spokesperson The Wallflower 1. 2. I talk everyday to clients who want a new website and want to be found online, but the word Social Media doesn’t even enter the conversation and isn’t included in the initial brief. They do know what Social Media is, but they have all these reasons and excuses about why they shouldn’t be integrating it into their company website and include it in their marketing strategy.
So here are 28 reasons some companies aren’t using Social Media. So they are some of the reasons and excuses… so “How do you convince a CEO to enter the 21st century and implement internet marketing?” Well its 1.51am Sunday morning in Sydney, Australia and the answer to that question has to be done at another time.. I will keep you posted! 438inShare. Social Media. Business world not ready for millennials. I’ve spent a lot of time on the road with clients lately.
Among the topics we discussed, managing the changes associated with the current generational transition was the hottest. The conversations focused mainly on the differences in consumer behaviours between younger and older buyers, and in work and career orientation between millennials and those in senior management. I think the topic is not only fascinating from a human behaviour perspective, it’s also an important discussion for every management team in the country that’s looking outward at customers and inward at employees. If we think back to what life was like 20 years ago from a consumer perspective, many fundamentals have changed. Think about a new album release. There was a lot of waiting 20 years ago. There is a generation coming through school now, and entering the work force – it’s already a powerful consumer segment – that hasn’t really waited for anything. And our business world isn’t quite ready for them. Born: pre-1946.
Wannabe Cool Kids Aim to Game the Web's New Social Scorekeepers. The State of Social Media for Businesses in 2010 as We Head into 2011 | Smedio | The New Media and Social Web Guide for Business and Marketers. SmartBrief Inc. and market research firm Summus, Ltd. have recently published the “The State of Social Media for Business 2010” report which discusses the impact of social media in today’s business world. The report also uncovers various aspects of how businesses across various industry verticals are leveraging social media and why it has surpassed all expectations in terms of the results accomplished. In this post, I walk through the key findings of the SmartBrief report and present my opinion on how the adoption of social media is likely to change in the next couple of years.
SmartBrief Report Findings The SmartBrief survey spanned 6,000 respondents across businesses of various sizes, industries and verticals. In a nutshell, SmartBrief report re-confirms a well-known belief that businesses are now more comfortable than ever with social media. Social Media is changing the business world for good. The key stats of SmartBrief report include My Opinion Douglas Idugboe. Jennifer Aniston Smart Water Ad Lampoons Up Viral Memes. Smart Water sends up the whole idea of viral videos, with nods to memes such as Double Rainbow, animated dancing babies and lip-syncing kids, in a new ad featuring that recurring subject of Internet interest: Jennifer Aniston. The nearly 3-minute ad features Aniston, a longtime Smart Water spokeswoman, being directed to include elements that will make the ad go viral. Aniston portrays herself as a naif to such things.
"I'm here to talk to you about Smart Water," says Aniston. "But in this day and age, I can't just do that, can I? ... I have to make a video apparently that turns into a virus. " Aniston then appears with puppies, a parrot, dancing CGI babies and a Double Rainbow guy clone, before kicking a fan in his privates. Smart Water's not the first marketer to realize the viral potential of stereotypical Internet memes. What do you think? Mining social networks: Untangling the social web. TELECOMS operators naturally prize mobile-phone subscribers who spend a lot, but some thriftier customers, it turns out, are actually more valuable. Known as “influencers”, these subscribers frequently persuade their friends, family and colleagues to follow them when they switch to a rival operator.
The trick, then, is to identify such trendsetting subscribers and keep them on board with special discounts and promotions. People at the top of the office or social pecking order often receive quick callbacks, do not worry about calling other people late at night and tend to get more calls at times when social events are most often organised, such as Friday afternoons. Influential customers also reveal their clout by making long calls, while the calls they receive are generally short. Companies can spot these influencers, and work out all sorts of other things about their customers, by crunching vast quantities of calling data with sophisticated “network analysis” software. The Community Roundtable: A Peer Network for Community Managers. The value in jumping off the “social media train” 29 December '10, 09:01pm Follow I’m on holidays and writing this from beside the pool. I’ve effectively been offline for 4 days and it’s given me the chance to think a little about social media and the Internet in general and the pace at which it moves these days.
I’m not sure about you but my day goes something like this…Gmail, Twitter, Facebook, Twitter, Apps, Gmail, blogs, Twitter, repeat, repeat repeat. I know I work in social media but from talking to other people who work online their day is pretty much the same. In some ways social media feels like a Japanese bullet train speeding along at the speed of sound. We’ve all become information junkies who need tiny snippets of information to get us through our day but I wonder is it doing us any good in the long run? I see people on Twitter from the moment they wake up until the last second before they go to bed and I have to wonder how healthy that is. Meanwhile people’s whole way of working is changing. What about you?
Social media strategy. Get More Bait in the Water | Blogging and Content Creation. Social Media Marketing. Putting a Face on New Media Journalists | BNET. Getting value from social media | Society | Browse by subject area | Opinion, News, Analysis. 7 Social Networking Secrets Revealed by Mark Zuckerberg | Smedio | The New... Jennifer aniston goes viral - smartwater. Social media apps. Secret Lives of Tiny People. 999 Social Media — Emergency services news.