social media strategy
Get flash to fully experience Pearltrees
Social computing is becoming a significant customer relationship management (CRM) market trend and represents a disruptive force in this market, according to Gartner, Inc. Gartner predicts that, by 2010, more than 60 percent of Fortune 1000 companies will have some form of online community that can be used for customer relationship purposes. Social applications* offer a great opportunity for CRM practitioners to improve customer experience and influence the customer, particularly in an economic downturn when companies are trying to keep customers and increase wallet share, said Adam Sarner, research director at Gartner.
The story is as old as the Web: A social network born among twenty-something college kids and young wired professionals sprouts up, apparently out of nowhere, and grows into a cultural phenomenon. Eventually, it reaches critical mass and explodes, its mushroom cloud drawing the attention of millions of Baby Boomers, leading to a huge influx of new users, which in turn triggers complaints from the youngsters who started it all. The invasion of the Boomers spurs some members of younger generations to flee the carnage (and the fallout) in search of fresher territory. We've seen this scenario play out on MySpace and Facebook, and now it is starting to happen on Twitter. When the Baby Boomers--traditionally defined as anyone born in the United States between 1946 and 1964--arrive, they tend to do so en masse. And when they set up camp, they invariably change the dynamic of the social network itself.
Confused by social media? Facebook, Twitter, Digg, Delicious and the rest? Social media is an exciting way of creating relationships and reaching out to a wider world especially when used as a device for business marketing and public relations. These new websites provide a way of effectively interacting with your market.
Every year, for the past ten years, the PR firm Edelman has released a trust and credibility survey called the Edelman Trust Barometer. This year’s was recently released , but with some interesting results: Mainly that the trust in global business has risen across the board. Something surprising was that trust in all forms of media went down. When it comes to information about a company, stock or industry analysis reports topped the list for credibility at 49% while social media bottomed out second to last — only above corporate advertising — at 19%. Social media is about the voice of the people, like you and I, to spread by word of mouth what we believe in — whether it has to do with a brand or not.
“ What is the ROI? ” is the question that usually follows announcements of new marketing activities. No matter how creative your marketing initiative might be, if it does not result in benefits larger than the initial investment, it is worth a revision.
At #OUI2010, intra-organizational crowdsourcing has been one of the more interesting topics. (Of course, I am a producer of OSS and OI research of and a consumer of crowdsourcing work, so I am not as up-to-speed on the latter.) Of the four long papers on crowdsourcing presented at the conference , two were about internal crowdsourcing.
One of the big promises of social media is that literally anyone can become a celebrity now because of cheap and easy access to social media tools. We all have a shot at our 15 megabytes of fame if we can create compelling content . But what are the implications for businesses that get serious about social media?
The Microsoft Advertising Community Team is over 4 years old and has been engaged in social media marketing since the launch of adCenter in 2006. We often get asked about how our team came about, how we have evolved and what our approach is to interacting with advertisers online and at industry events. Originally set up as a support mechanism, our scope has increased to include many synergies with PR, product and marketing teams across the business and all around the world. But social media sometimes gets a bad rap.
Robin Neifield | February 26, 2010 | 0 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/marketing/strategies;page=article;artid=1696538;topcat=marketing;cat=strategies;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/marketing/strategies;page=article;artid=1696538;topcat=marketing;cat=strategies;static=;sect=site;;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> Back in the early digital days we often fielded panicked calls from in-house marketing personnel whose head of marketing or another C-level executive would demand that they secure the top organic search listings in the major search engines. Thank God most business people now understand both the value and difficulty of that feat.
I have seen several methods used on Twitter and have tried most of them. There is the good old “Hit them hard and hit them fast” method. This method consists of sending 4 – 5 different tweets all with different texts, but very leading as to what the article is about.
The use of online video is continuing to grow and develop as higher broadband speeds become more widespread worldwide and the appetite by the younger generation for viewing rather than reading. The old chestnut phrase , “A picture is worth a thousand words” begs the question, “How many words is a video worth?” Zappos (an online shoe retailer) does shoes and social media remarkably well and utilizes online video very effectively.
Tomorrow morning I am giving the keynote at City of Port Phillip’s inaugural Breakfast Briefing session for the year in St Kilda, Melbourne, on the topic of Building Business in a Connected World . Here are event details and registration . Below are my slides for the presentation, which is almost entirely based on our Success in a Connected World visual framework launched earlier today. The usual caveats apply – the slides are NOT intended to stand alone but to provide a visual accompaniment to my presentation, so these are shared primarily for those who attended my keynote. However others may still find them useful or interesting.
As social media breaks out of its infancy, brands are still wrestling with how best to take advantage of it. After all, there is far more to social media than Facebook, YouTube and Twitter. Factor in hundreds of other networks, bloggers and the use of reviews to gather customer feed-back, and social can be a complicated beast.
Welcome to nateriggs.com. Why not while you're here? The Chick-fil-A PR crisis has commanded a ton of our attention this week.
Video has been a major feature of the Web 2.0 revolution, but beyond the ubiquity of YouTube businesses need sturdy, enterprise platforms that deliver video in a simple but profoundly effective way. This is what Ooyala does. Ooyala is the leading video management and deployment platform, based out of Silicon Valley, with a raft of leading brands who deliver their important video through their HD delivery, syndication and monetization product ‘Backlot’.