The Power of "Now" in Digital Marketing. Aaron Kahlow | June 25, 2009 | 2 Comments inShare0 What's next in digital marketing? As many Smarter Marketing readers already know, the past couple months have been a traveling circus for yours truly, with the Online Marketing Summit visiting 18 cities to date (and with three left on the West Coast). It's made finding the hot, interesting topics easy for me each month. All I do is listen to the questions asked, like at our end-of-day "Big Brands, Big Plans" keynote panel, and translate the answers and lessons. The question of "what's next? " What's next is "now. " Now, Not How Now is a perfect example of what's wrong with marketing and the old-guard advertising world. If you talk all the time, you aren't listening. The only thing that stops that process is a major revelation -- or a broken bone. Now, Not Before Then So many of us are like my five-month-old son.
We marketers have the same natural curious tendencies, and we easily lose focus on the important and fundamental tasks at hand. The 6 Spheres of Social Media Marketing. Brian Carter is Director of SEO, PPC, and Social Media at Fuel Interactive, a full-service interactive agency in Myrtle Beach, South Carolina. Disclosure: Brian is a cofounder of the pay per tweet twitter marketing service, TweetROI. I'm so excited about my new diagram YOU: "Beautiful, Brian. Looks complicated. ME: It shows the stages of internet marketing, including SEO, PPC, Email, and social media. YOU: So why'd you call it the 6 spheres of SOCIAL media? ME: This diagram integrates social media with all the other internet marketing. YOU: Oh, cool. [Download a PDF of all the diagrams in this post.] What's the Point of The 6 Spheres Diagram? The point is for you to see how it's a process, with different actions and tactics depending on how close your prospect is to your ultimate goal.
The assumption is that you want prospects to buy something, or if you're a charity or non-profit, you might want them to donate or sign a petition. How Will This 6 Spheres Diagram Help Me? 1. Let's break it down. The Top 20 Business Reasons To Use Social Media Marketing - San Diego social media marketing. As I’m sure you’ve already discovered, it now takes more than your typical newspaper ad, radio spot and networking meeting to get the sales you used to get. Why? Because the dynamics of the market have changed. Consumers are better educated and have more choices than ever before. In addition, there are fewer buyers out there and more intense competition from everywhere to capture their business. It seems as though the worldwide recession changed the rules of marketing. Companies are now finding that the marketing tools and techniques considered valuable and effective just a few years ago, are no longer bringing in the sales they once were.
More and more companies are seeking out low cost "guerrilla" marketing techniques that they can implement quickly and easily. But social media marketing is very different than traditional marketing methods. Social media marketing and traditional forms of marketing require different skill sets and strategies. Social Advertising Best Practices. Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance: Reach: Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study. Importantly, consumer growth is coming from an older demographic than social media's historical base; for example, Facebook's strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year-olds as opposed to those under 18.
(Nielsen “Global Faces and Networked Places,” March 9, 2009; MediaPost Blogs Research Brief, “Social Networking Is No Respecter of Age,” March 18, 2009.) Relationships: Social media's strength is in the personal connections it enables, the peer-to-peer contact, providing reasons for consumers to visit regularly and for extended periods of time.
Relevance: Consumers are extremely engaged with the content and connections that their friends are creating because of its personal relevance. Notes From BlogWorld Expo: Lee Odden On How To Help People Find You Online | Marketing Without A Net. 17 Killer YouTube Tactics That Build Your Responsive Online Audienc... Using Game Mechanics in Marketing from #BWENY by @lisagerber. By: Arment Dietrich | June 1, 2011 | Gini Dietrich and I get the question often, “What is the point of Foursquare? Why are you on it?” Our answer? So we can beat one another. So when David Tyler, Chris Pirillo, and Mike Schneider took the stage at BlogWorld East to talk about the marketing effect of gamification, I was in for a treat. What Is Gamification? Gamification is the act of applying the things that make games interesting to non-game activities.
Games, points, and leaderboards have been around forever. There are a lot of companies that are doing this well: Buffalo Wild Wings. Seth Preibatsch, chief ninja of SVNGR was not on the panel, but he did do a Ted Talk on Adding a Game Layer to the World. Seth argues that no one is doing gamification right. He dissects the process for us. Four Dynamics that Drive Game Play Implement It’s not enough to just make a game.
Once you have the idea, use the tool of game mechanics to create an interactive campaign. 1. 2. Is this cool or what? The Introductory Guide to Location-Based Marketing. Jason Dempsey | April 8, 2011 | 3 Comments inShare23 Location-based services can focus on a variety of engagement and marketing aspects. It's important to define your objectives as you migrate into these services. So you've read about location. Register Your Stores The obvious but important first step to location-based services is the simplest: make sure your retail locations are accurately listed with the services you want to work with.
Know the Landscape When it comes to awareness and reach, name recognition counts: Google Places and Facebook Places will be the first place for most brands to look. Know What You're Trying to Accomplish LBS can focus on a variety of engagement and marketing aspects including awareness, deal distribution, traffic increases, new performance measurements, and good old fun. We're now in the middle of the "initial" wave of major LBS platforms in the market, so it's a great time to update your marketing strategies to include location services. Newest Stats on Mobile Search. Julie Batten | May 23, 2011 | 1 Comment inShare150 Four insightful findings on the types of information consumers are searching for on mobile. I don't know about you, but I'm always on the lookout for the latest stats to help me justify to my clients where to invest their marketing dollars.
What I'm particularly interested in are bite-sized pieces of compelling data I can share quickly with others. As mobile is one of the hot topics in digital, I was excited to see Google release a brand new study on mobile and smartphone usage. The study, entitled "The Mobile Movement," was conducted in partnership with OTX MediaCT, U.S. in April 2011. The study looked at five key areas: How are smartphones used in daily life? Given the nature of this column, I'm naturally going to focus on no. four today – what users are searching for on mobile. This is going to be a bullet-point dissemination of facts that you can pull out during an elevator conversation with your executive. Andy’s Answers: How Dell finds ROI from social media. SEO Blog Basics: How to Move Your Blog Up the Ranks | Century 21 Blog. We’re blogging live today and tomorrow from the Blog World and New Media Expo at the Javits Center in New York City.
In addition to following our updates here, you can also follow on Twitter, @Century21, and via the photo sharing iPhone app, Instagram. Our Instagram user name is Century21. Be sure to check out the photos! In this morning’s first session, we heard from Rich Brooks of Flyte about search engine optimization (SEO) basics for blogs. Rich shared that one of the primary elements for successful SEO is having your blog on the right platform. Rich also strongly recommends a domain name for the blog. “Every blog post is another opportunity for a consumer to learn about your business,” Rich said.
Once you’re clear on what key words and phrases you will focus on, it’s time to put them everywhere. Now onto the topic of links. Another way to drive traffic to the blog is by commenting on other industry blogs. Prepared for Mobile?: QR Codes & Current Trends. Social media marketing has at its core the foundation of valuable, shareable content in all the various forms of rich media whether that be text, video or images. People watch YouTube videos because they are entertaining, educational or just plain funny. Viewers turn up to your Slideshare account and take the time to view a presentation because the content is compelling.
LinkedIn works well for personal branding because you are providing answers to your peers to questions in the Q&A section and providing updates that answers problems, informs and educates. Twitter teases you to click on links that are engaging blog posts or news that is topical and timely. The knowledge economy is all about the content. Facebook is where your audience is online so content needs to be posted and updated to the social giants ecosystem. So here are 50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience. Blog More reading Facebook. What is Social Media? Well here is a definition…Social Media is about community networks on the Internet that allows for hyper-connectivity between individuals and content. The social software enables anyone without knowledge of coding, to post, comment on, share or mash up content, and to form communities around shared interests.
The most well-known communities are Linked In, Facebook, Twitter, Myspace, and Youtube with a plethora of blog sites. However there are numerous other social networks online with many having a focused interest, such as Travel, Finance, Parenting, Business. Social Media is now a mass-communications channel and too important for any organisation to ignore. What is Social Media Advertising? Social Media Advertising is using rich media and interactive widgets, on paid placement across social networks and blogs, where content can be created that affords a truly interactive advertising experience that is proven to yield a higher ROI propensity. Small Business: Why Negative Keywords are Essential, and How they Work. If you’ve ever heard me speak at one of our monthly Introduction to Advertising on Bing & Yahoo!
Search webinars, you’re likely familiar with my explanation of negative keywords and the observation that in my experience, I believe they are a necessity for all search advertising campaigns. If you’re a fairly advanced search user that understands the hierarchy of negative keywords and already uses them effectively, this blog post may not be for you. If you’d like to learn more, please read on. Why Negatives are Essential Imagine a rock show without bouncers; a movie theater where no one buys tickets; a cheese factory without cats. Chaos! Each one of these innocuous examples illustrates the principle that anyone or anything can do as they please without the proper checks and balances in place. Negative keywords keep your campaigns safe from the undesirable traffic irrelevant search queries can throw your way. How They Work Where to Put Them a) Campaign-level b) Ad Group-level c) Keyword-level. B2B Marketers: 490% Increase in Social Media Spend by 2014?
I have previously mentioned Gary Vaynerchuk’s story and how he grew his family wine business from $4 Million to $45 Million using online video and social media. He started as the co-owner of a wine store in New Jersey. He gained fame as the host of Wine Library TV, a video blog on the subject of wine, built his wine store into a multi-million dollar business and established his personal brand with TV appearances and speaking engagements around the world. We will look more extensively on some of the lessons he has learned on his adventure, that may inspire you and motivate you to take your company and brand to the next level, using social media and online video. Blog about your passion: Focus on what you love to do. Find your passion and start blogging about it. By doing what you love, you will be more dedicated, more genuine and you will have more enthusiasm.
These lessons aren’t an easy act to follow, but just applying some of them will get you well on the way. 450inShare. Social Media Marketing for Small Business Owners | St. Louis Missouri (MO) Small Business Social Media Marketing. SEOmoz's Rand Fishkin on SEO, Twitter and Internet search. Morgan Stanley to allow social-network marketing. Morgan Stanley brokers to use LinkedIn, Twitter Morgan Stanley Smith Barney, the world's largest brokerage, will let financial advisers market themselves and share ideas with clients through social-networking websites LinkedIn and Twitter. The plan will start with about 600 advisers in late June before expanding to the rest of the firm's 17,800 brokers within six months, according to an internal memo from Andy Saperstein, who runs the brokerage's U.S. operations.
Jim Wiggins, a spokesman for Morgan Stanley, confirmed the contents of the memo. E-mail, mobile fund transfers Three of the nation's four-largest banks are launching a system that lets customers transfer money from their checking accounts using only a mobile number or e-mail address. The banks say the service, called clearXchange, will make payments easier than traditional money transfers, which require a bank routing number and move through a system controlled by Federal Reserve banks. Sean Parker spotlights Spotify. Jennifer Aniston's "sex tape" goes viral in marketing campaign - Gadgets & Tech, Life & Style. Ford’s recipe for a viral video campaign: First, take a puppet… Last year, Ford Motor Co. surpassed Toyota to become the No. 2 automaker in the United States. The company earned $6.6 billion in 2010. As of early March, the online campaign for its brand-new Ford Focus centers around an orange puppet who looks like he cost about five bucks.
Doug, voiced by comedian Paul F. Tompkins, has his own YouTube channel, a Twitter account and a Facebook page. And though his videos feature a well-known comedian and are directed by Freaks and Geeks creator Paul Feig, you won’t be seeing him on TV. “We really developed these videos for the YouTube generation, if you will, that really enjoys entertainment,” says Jon Beebe, digital communications manager at Ford. The company has shied away from pushing its new car too far down people’s throats, he says, keying in on being funny rather than listing off the features of the new Focus. So far, it’s working. Really? The Web-only, U.S. To put it bluntly, people in the United States found the car boring. Grabbing attention. What's the Next Big Trend in Social Media Marketing? If there is anything that can be observed about human behavior by examining social media, it’s that people are basically restless.
They’re always looking for something new to read, watch, see and interact with. The seemingly impenetrable social media experiences of a few years ago; MySpace for example, is a prime example of how fickle our love affairs can diminish with all things social. So it’s only natural to wonder: When do we begin to tire of our current online social sites, where will we turn next?
Obviously, the big kid on the social media block these days is Facebook. What’s interesting is that although Facebook is currently the most popular social media site, it only captures about 12.5 percent of the total social network page views. So what’s the next big trend in social media marketing? From there, the list grows exponentially, including many industry or hobby-specific sites. The next big thing may actually start with a “Q” Connect: Authored by: Tony B. How to Measure Social Media Marketing Performance. YouTube names top 10 brand videos of 2010. Who Generates More Traffic to Your Website - Twitter or Facebook? - Online Fundraising, Advocacy, and Social Media - frogloop. How Barbie & Ken Were Reunited by Social Media. 10 Stunning (And Useful) Stats About Twitter.
Social media B2B. Social Media Marketing & the Start-up Business - Los Angeles Startup Business. Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter. Social commerce. Facebook Turns Friend Activity Into New Ad Format. Social media B2C. 8 Social Media Treasures We Learned from Old Spice. How to Integrate Customer Service Into Social Media Marketing. Marketing & Social Media. The Top 15 Marketing & Social Media Trends To Watch In 2011.
Report Roundup: Demographics – The eMarketer Blog.