Social Media Marketing
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The Power of "Now" in Digital Marketing | ClickZ
Aaron Kahlow | June 25, 2009 As many Smarter Marketing readers already know, the past couple months have been a traveling circus for yours truly, with the Online Marketing Summit visiting 18 cities to date (and with three left on the West Coast). It's made finding the hot, interesting topics easy for me each month. All I do is listen to the questions asked, like at our end-of-day "Big Brands, Big Plans" keynote panel, and translate the answers and lessons.Brian Carter is Director of SEO , PPC , and Social Media at Fuel Interactive , a full-service interactive agency in Myrtle Beach, South Carolina. Disclosure: Brian is a cofounder of the pay per tweet twitter marketing service, TweetROI . I'm so excited about my new diagram
The 6 Spheres of Social Media Marketing | Search Engine People | Toronto
BlogWorld & New Media Expo 2011 bills itself as the “First and only industry-wide conference, tradeshow, and media event for all new media”. This year’s event was held in New York City at the Jacob Javits Center. I decided to attend to meet up with bloggers, network with them, and see how we could improve our blog. Below is part 2 of 3 of my trip. Blog World Expo 2011 Day 2 – Class Sessions Begin
Blog World Expo 2011 Day 2 – For Me, Class Sessions Begin | Celebration Nation
Notes From BlogWorld Expo: Lee Odden On How To Help People Find You Online | Marketing Without A Net
Lee Odden has a blog called Top Rank Marketing that covers search engine optimination and an agency that helps people improve SEO. For those not familiar with the term, SEO involves all of the efforts you make to help your blog or website appear as high as possible in the search results when people type their request for information into Google, Bing or other search engines. Lee’s agency does not buy ads or use sales people. That’s the best testimonial I can think of to show that he knows his stuff. Be present as an authority every day, by blogging in an authoritative and helpful way.
A Community Manager Gets Community Managed | Communications Passionista
Community Management is something I think few brands do really well. It’s a hard thing to pull off, not only because brand culture needs to be on board with having a conversation with its community instead of blasting crap messages out constantly, but also because of the strategy development and tactical execution involved. It’s hard enough for brands to get marketing right with the tools we’ve always had, let alone blending the old and new. A big part of my job at Mall of America is managing and developing its online community. Listening to what people say about the Mall of America brand, interacting with our community and continuing to build it by having meaningful conversations.
17 Killer YouTube Tactics That Build Your Responsive Online Audienc...
"17 Killer YouTube Tactics That Build Your Responsive Online Audience" - BlogWorld East 2011 presentation by Julie Perry of BLASTmedia -- an integrated PR and Social Media Agency. Are you leveraging every possible option that YouTube gives you to be “found” by your audience? (You’d be surprised what is available.) Julie Perry’s BlogWorld East presentation focused on how to tackle YouTube for business from a tactical perspective—not just about WHY you need to care about YouTube, but HOW you start taking advantage of it.
Using Game Mechanics in Marketing from #BWENY by @lisagerber | Spin Sucks
Gini Dietrich and I get the question often, “What is the point of Foursquare ? Why are you on it?” So when David Tyler , Chris Pirillo , and Mike Schneider took the stage at BlogWorld East to talk about the marketing effect of gamification, I was in for a treat.
The Introductory Guide to Location-Based Marketing | ClickZ
Jason Dempsey | April 8, 2011 So you've read about location. You've sat through many presentations with the cliché "Location, Location, Location" somewhere in the title, and you're still clueless about how to get started in tying location-based services (LBS) back to your marketing efforts.
Julie Batten | May 23, 2011 I don't know about you, but I'm always on the lookout for the latest stats to help me justify to my clients where to invest their marketing dollars. What I'm particularly interested in are bite-sized pieces of compelling data I can share quickly with others. This is going to be a bullet-point dissemination of facts that you can pull out during an elevator conversation with your executive. I will also include a quick-hit overview of the relevancy for marketers as well. Finding No. 1: Search Engines Are the Most Visited Sites on Mobile
Newest Stats on Mobile Search | ClickZ
Andy’s Answers: How Dell finds ROI from social media
The return on investment question is one that continues to challenge social media marketers.
We’re blogging live today and tomorrow from the Blog World and New Media Expo at the Javits Center in New York City. In addition to following our updates here, you can also follow on Twitter, @Century21 , and via the photo sharing iPhone app, Instagram . Our Instagram user name is Century21. Be sure to check out the photos!
SEO Blog Basics: How to Move Your Blog Up the Ranks | Century 21 Blog
http://www.jeffbullas.com/2011/05/24/50-social-media-marketing-tips-and-tactics/
Social media marketing has at its core the foundation of valuable, shareable content in all the various forms of rich media whether that be text, video or images. People watch YouTube videos because they are entertaining, educational or just plain funny. Viewers turn up to your Slideshare account and take the time to view a presentation because the content is compelling. LinkedIn works well for personal branding because you are providing answers to your peers to questions in the Q&A section and providing updates that answers problems, informs and educates. Twitter teases you to click on links that are engaging blog posts or news that is topical and timely. The knowledge economy is all about the content.http://www.jeffbullas.com/2009/05/09/so-what-exactly-is-social-media-and-social-media-advertising-marketing-and-optimisation/
What is Social Media? Well here is a definition…Social Media is about community networks on the Internet that allows for hyper-connectivity between individuals and content. The social software enables anyone without knowledge of coding, to post, comment on, share or mash up content, and to form communities around shared interests. The most well-known communities are Linked In, Facebook, Twitter, Myspace, and Youtube with a plethora of blog sites.If you’ve ever heard me speak at one of our monthly Introduction to Advertising on Bing & Yahoo! Search webinars , you’re likely familiar with my explanation of negative keywords and the observation that in my experience, I believe they are a necessity for all search advertising campaigns. If you’re a fairly advanced search user that understands the hierarchy of negative keywords and already uses them effectively, this blog post may not be for you. If you’d like to learn more, please read on. Each one of these innocuous examples illustrates the principle that anyone or anything can do as they please without the proper checks and balances in place.