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http://blog.yammer.com/blog/customer-success Today is Community Manager Appreciation Day (CMAD for short). We’d like to take a few minutes and shine the spotlight on all the hard work and creativity that Yammer community managers breathe into their companies’ networks. Community management is central … Continue reading As enterprise social networking starts to gain wider acceptance across businesses of all sizes, the C-suite is realizing tremendous benefits from increased collaboration and better communication. To know how enterprise social networking benefits CEOs, it’s important to understand CEO priorities. A … Continue reading

Customer Success Stories | Yammer Blog

Testimonials

https://www.yammer.com/customers/testimonials CEO, Deloitte Digital AU "Yammer has gone beyond all of our expectations and has become embedded in the way that we're doing things. It's helped drive innovation and build community at Deloitte, and we're finding new value in the tool every day. The results will be bigger than you expect.” Enterprise IT Architect, Ford
A boutique hotel in New York - The Roger Smith Hotel Thanks so much to everyone who came aIong to the live event. I hope you all enjoyed it and for those of you who couldn't make the live event the check out the recording here. Please feel free to like on Facebook, makes me a happy little marketer, or share with anyone you think might find it useful. If you have any more suggestions for topics you would like to have a webinar on just pop a message on the Marketing My Facebook Page , tweet me or send a good old fashioned email to katherine@marketingmy.co.uk. I mentioned in the webinar I would send you a couple of useful links to give you some inspiration on what you could do with Facebook Places, Next week it is an online retailer called Threadless . http://us1.campaign-archive2.com/?u=2130e4342868ed3d016f16324&id=f3331cb6fc

Oops! Correct Recording of The Roger Smith Hotel Case Study

http://www.jeffbullas.com/2010/01/18/twitter-5-business-case-studies/

I am still hearing this deep and meaningful question at dinner parties, social moments and musings. “I don’t understand this Twitter thing, isn’t it just people telling their friends what they had for breakfast or did last night , what’s the point of that!” In fact, for a lot of people it is exactly that…a bit like a normal cross section of your average conversation to be frank, but Twitter is a whole lot more! http://www.jeffbullas.com/2010/01/18/twitter-5-business-case-studies/
Unicorns aren’t real. Everyone knows that… except the people who want to believe they’re real. Like most mythical creatures—such as the Loch Ness Monster or Bigfoot—unicorns have a pretty strong appeal to some people.

Unicorn Video Is A Hoax, & A Genius Piece Of Viral Marketing From the Ontario Science Center

http://www.reelseo.com/unicorn-video-hoax-genius-piece-viral-marketing/
http://speckyboy.com/2010/08/15/40-highly-effective-facebook-business-pages/

40 Highly Effective FaceBook Business Pages

Facebook is huge. With the average user connecting to 80 community pages, groups and events and with over 900 million (!) objects that users love to interact with (pages, groups, events and community pages), Facebook pages are massive and with a well thought layout they will prove to be a very valuable business asset and a great experience for the user. There are no clear design standards for Facebook pages, but there are good practices and that is what this article explores. The Holy Grail of Facebook page interaction is called FBML (Facebook Markup Language) .
These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List . You can sign yourself up using our handy form on the right. Mitsubishi is creating a unique online experience for their fans with a 360-degree interactive video test drive for its new models that viewers can share on Twitter and Facebook. >> ClickZ

Social media case studies from Mitsubishi, McDonald's, Budweiser, and 9 more | SocialMedia.org

http://www.socialmedia.org/blog/big-list-case-studies/social-media-case-studies-from-mitsubishi-mcdonalds-budweiser-and-9-more/
Organization: The General Motors Company; Twitter.com/GMBlogs ; Facebook.com/GeneralMotors Background: The General Motors Company, also known as GM, is a U.S.-based automaker with its headquarters in Detroit, Michigan. The company manufactures cars and trucks in 34 countries, recently employed 244,500 people around the world, and sells and services vehicles in some 140 countries. Business Need: Following declaration of Chapter 11/363 Bankruptcy, General Motors needed to completely redefine its established brand image, which appeared to consumers as faceless, nameless, outdated and impenetrable. The new GM brand structure would require a more accessible and transparent feeling in order to help humanize the brand. http://www.socialmediadelivered.com/2010/10/20/case-study-general-motors/

CASE STUDY: General Motors | Social Media Delivered