Social Media Case Studies

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http://blog.yammer.com/blog/customer-success Meet Roland Hulme, March Customer of the Month! Please meet Roland Hulme, our March Customer of the Month! The Customer of the Month series profiles the movers and shakers in enterprise social, as they champion and move their Yammer networks forward. Self proclaimed Digital Don Draper with a … Continue reading Meet Dawn Gartin, Our February Customer of the Month We are thrilled to continue our Customer of the Month tradition and introduce Dawn Gartin, the awesome Collaboration Manager from Manhattan Associates.

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https://www.yammer.com/customers/ Better serving members using one social Spot Nationwide Financial Services Established almost 90 years ago, leading insurance and financial services company Nationwide fulfills its commitment to customer satisfaction with Yammer.
A boutique hotel in New York - The Roger Smith Hotel Thanks so much to everyone who came aIong to the live event. I hope you all enjoyed it and for those of you who couldn't make the live event the check out the recording here. Please feel free to like on Facebook, makes me a happy little marketer, or share with anyone you think might find it useful. If you have any more suggestions for topics you would like to have a webinar on just pop a message on the Marketing My Facebook Page , tweet me or send a good old fashioned email to katherine@marketingmy.co.uk. I mentioned in the webinar I would send you a couple of useful links to give you some inspiration on what you could do with Facebook Places, Marketing Experiments Emerge Using Facebook Places 5 Creative Facebook Places Marketing Campaigns http://us1.campaign-archive2.com/?u=2130e4342868ed3d016f16324&id=f3331cb6fc

Oops! Correct Recording of The Roger Smith Hotel Case Study

http://www.jeffbullas.com/2010/01/18/twitter-5-business-case-studies/

I am still hearing this deep and meaningful question at dinner parties, social moments and musings. “I don’t understand this Twitter thing, isn’t it just people telling their friends what they had for breakfast or did last night , what’s the point of that!” In fact, for a lot of people it is exactly that…a bit like a normal cross section of your average conversation to be frank, but Twitter is a whole lot more! http://www.jeffbullas.com/2010/01/18/twitter-5-business-case-studies/
Unicorns aren't real. Everyone knows that… except the people who want to believe they're real. Like most mythical creatures—such as the Loch Ness Monster or Bigfoot—unicorns have a pretty strong appeal to some people.

Unicorn Video Is A Hoax, & A Genius Piece Of Viral Marketing From the Ontario Science Center

http://www.reelseo.com/unicorn-video-hoax-genius-piece-viral-marketing/
http://speckyboy.com/2010/08/15/40-highly-effective-facebook-business-pages/

40 Highly Effective FaceBook Business Pages

Facebook is huge. With the average user connecting to 80 community pages, groups and events and with over 900 million (!) objects that users love to interact with (pages, groups, events and community pages), Facebook pages are massive and with a well thought layout they will prove to be a very valuable business asset and a great experience for the user. There are no clear design standards for Facebook pages, but there are good practices and that is what this article explores. The Holy Grail of Facebook page interaction is called FBML (Facebook Markup Language) .
is creating a unique online experience for their fans with a 360-degree interactive video test drive for its new models that viewers can share on Twitter and Facebook. >> ClickZ is debuting a new social search feature that includes Facebook integration and a universal like button for all sites on the web. >> ReadWriteWeb In her BlogWell New York presentation, Web/Digital Communications, Sr.

Social media case studies from Mitsubishi, McDonald's, Budweiser, and 9 more

http://www.socialmedia.org/blog/big-list-case-studies/social-media-case-studies-from-mitsubishi-mcdonalds-budweiser-and-9-more/
Organization: The General Motors Company; Twitter.com/GMBlogs ; Facebook.com/GeneralMotors Background: The General Motors Company, also known as GM, is a U.S.-based automaker with its headquarters in Detroit, Michigan. The company manufactures cars and trucks in 34 countries, recently employed 244,500 people around the world, and sells and services vehicles in some 140 countries. Business Need: Following declaration of Chapter 11/363 Bankruptcy, General Motors needed to completely redefine its established brand image, which appeared to consumers as faceless, nameless, outdated and impenetrable. The new GM brand structure would require a more accessible and transparent feeling in order to help humanize the brand. http://www.socialmediadelivered.com/2010/10/20/case-study-general-motors/

CASE STUDY: General Motors