Customer Success Stories. Oops! Correct Recording of The Roger Smith Hotel Case Study. A boutique hotel in New York - The Roger Smith Hotel Thanks so much to everyone who came aIong to the live event.
I hope you all enjoyed it and for those of you who couldn't make the live event the check out the recording here. Please feel free to like on Facebook, makes me a happy little marketer, or share with anyone you think might find it useful. If you have any more suggestions for topics you would like to have a webinar on just pop a message on the Marketing My Facebook Page, tweet me or send a good old fashioned email to katherine@marketingmy.co.uk. I mentioned in the webinar I would send you a couple of useful links to give you some inspiration on what you could do with Facebook Places, Marketing Experiments Emerge Using Facebook Places5 Creative Facebook Places Marketing Campaigns Next week it is an online retailer called Threadless.
More Free Webinars. I am still hearing this deep and meaningful question at dinner parties, social moments and musings.
“I don’t understand this Twitter thing, isn’t it just people telling their friends what they had for breakfast or did last night , what’s the point of that!” In fact, for a lot of people it is exactly that…a bit like a normal cross section of your average conversation to be frank, but Twitter is a whole lot more! (2,000 plus apps and counting), if you are willing to not just skim the surface but take a deep breath, dive deep and explore the Twittersphere. So I thought it might be productive to look at some Twitter case studies and how different types of businesses are using Twitter to increase sales, drive traffic, use as a service tool and add to their digital marketing toolbox. 1.
When JetBlue (an airline) joined Twitter in the spring of 2007, it was one of the first major brands to do so. Why did they want to join Twitter? It wanted to help customers. Skyblue also used it for 2. 3. 4. 5. Unicorn Video Is A Hoax, & A Genius Piece Of Viral Marketing From the Ontario Science Center. The Online Video Marketing Guide ReelSEO ► Video Marketing ► Viral Video Marketing ► Unicorn Video Is A Hoax, and A Genius Piece of Viral Marketing Unicorn Video Is A Hoax, and A Genius Piece of Viral Marketing Jeremy Scott | Oct 20, 2010 @ 1:19pm | 1 Reply Unicorns aren't real.
Every few years or so someone claims to have spotted Bigfoot or trapped him. Enter the Ontario Science Center, which has a new exhibit to promote called "Mythic Creatures: Dragons, Unicorns, & Mermaids," which I learned about from our good friend Nalts. Now, if you're like me—and you believe that mythical creatures don't actually exist and never did—then you immediately cry "fake" upon seeing this clip. Creating a video that causes the viewer to wonder if what they've seen is real or fake is one of the most reliable paths to viral success.
40 Highly Effective FaceBook Business Pages. Facebook is huge.
With the average user connecting to 80 community pages, groups and events and with over 900 million (!) Objects that users love to interact with (pages, groups, events and community pages), Facebook pages are massive and with a well thought layout they will prove to be a very valuable business asset and a great experience for the user. There are no clear design standards for Facebook pages, but there are good practices and that is what this article explores.
The Holy Grail of Facebook page interaction is called FBML (Facebook Markup Language). FBML allows you to enter fully into Facebook World and build Facebook applications that deeply integrate into a user’s experience. This article takes a look at some highly effective and well developed Facebook pages and shows what can be built using FBML, just scroll down and see yourself: No matter what your Facebook page is about, the purpose of your custom landing tab should always be conversion of visitors to your fans. Social media case studies from Mitsubishi, McDonald's, Budweiser, and 9 more. Comment - A very social building society. CASE STUDY: General Motors. Organization: The General Motors Company; Twitter.com/GMBlogs; Facebook.com/GeneralMotors Background: The General Motors Company, also known as GM, is a U.S.
-based automaker with its headquarters in Detroit, Michigan. The company manufactures cars and trucks in 34 countries, recently employed 244,500 people around the world, and sells and services vehicles in some 140 countries. Business Need: Following declaration of Chapter 11/363 Bankruptcy, General Motors needed to completely redefine its established brand image, which appeared to consumers as faceless, nameless, outdated and impenetrable. The new GM brand structure would require a more accessible and transparent feeling in order to help humanize the brand. Business Result: Held market share with four fewer brands, increased awareness and consideration, created solid customer loyalty and positive brand awareness.