How Brands Should Respond to Facebook Attacks | WhizBang•PowWow. Managing a brand’s Twitter feed: 6 ways CoTweet can help. Are you managing Twitter conversations on behalf of a brand? Don’t get overwhelmed—or accidentally tweet an F-bomb from the brand’s account. What you need is software that makes it easy to track and analyze conversations on Twitter. Enter CoTweet, which is among the best tools you can use to track and analyze conversations, and publish tweets—scheduled or in real-time—to multiple accounts. It all happens in one easy-to-use dashboard. Here are some of the features of CoTweet that will make your job easier: 1. 2. 3. 4. YOU are your own best Business Card. Yesterday, I had the pleasure of attending Cisco Connected Women’s event “YOU are your own best Business Card” presented by Guest Speaker Laurel Herman, Founder and Managing Director of Positive Presence.
Based on the premise that as you walk through the door, it is you who wins the deal, the job -- or whatever else is at stake, Laurel’s session provided women (and men too) with top tips on how to present a positive presence and maximise their impact. Laurel asked all of us to make a list of four words or phrases that best described our own perception of ourselves. We were only given about a minute to complete the task so we each had to pretty much pick the first 4 words/phrases that came to mind. Next, Laurel asked us to write down four words or phrases that we thought others at work would generally use to describe ourselves (we could use the words we included in the first exercise). In the next task, we were asked to think of a leader who has had a positive impact on our lives.
Personal Brand Management 102 | Career Rocketeer. During a recent workshop I conducted for a group of young, up and coming marketing professionals I asked the participants to pick the one piece of advice they received about establishing a personal brand during their job search that they felt would help them the most, and I added my take to them. Last week I gave you five responses to ponder, and this week I added five more: 6: Don’t envy the competition, get to know who they are and learn as much as you can from them In business and in life nothing is totally new so look into the past so you can see what the future holds for you. Believe it or not there is as much opportunity around you as there is competition, so Step One is to stop feeling sorry for what you lack and start concentrating on the valuable contributions you can make.
Just as I developed a thriving business by knowing what others in my field have to offer and where they fall short and leave room for improvement, so should you. Author: Three Top Tips to Help You Build an Excellent Brand. Building a brand requires a good grasp of proven marketing trends that work well with that particular brand. Setting a brand apart from the competition requires attention to the quality of the brand and competitive pricing of the brand.
My top three tips to help you build an excellent brand that pique the interest of a targeted customer are also good marketing strategies. Quality of the Brand through Tagging Logos Product quality is emphasized with my top three tips to help you build an excellent brand. Brand strength is important to a business. Marketing a brand based on trends, marketability and customer reviews is a key factor in my top three tips to help you build an excellent brand. Quality brands are brands that customers know, use and trust. Competitive pricing Turnover, profit and pricing are the subjects surrounding my top three tips to help you build and excellent brand. Emphasis on perfecting your ad campaigns Share this article if you found it useful! A while back I wrote an article “ How Many Social Media Channels Should Your Brand Be Using? “ Which commenced like this. “I sent an invite to a past colleague of mine to be a friend on Facebook just recently and he sent me back an interesting email, which in essence said. ” I only have time for one social media channel (it happened to be LinkedIn), so don’t be offended if I politely refuse, but if you want to communicate through LinkedIn, I am more than happy to” This was both refreshingly honest and revealing about the social media “avalanche” that invites us to participate and sweeps past us every day.
So this begs the question, how many social media channels should you be using for your company? There isn’t a simple answer to that question but it is more a matter of the resources that you have available, both in time and money to engage in Social Media effectively”. Some of the big brands engage in more than ten. Multiple channnels provides many benefits. Wider audience More leverage. How to Create a Presence on LinkedIn. LinkedIn is the best social network for businesspeople. Think of it as Facebook for your professional life. On LinkedIn, rather than discussing your weekend plans, this is the place to discuss your professional experience and opinion.
Creating a presence here is likely to create new job opportunities and open or strengthen client relationships. To begin creating a presence, be sure to fill out your profile completely, accurately and honestly. Don’t lie or embellish! It just leads to bad relationships in the future if you over-promise then under-deliver. Find current and former colleagues, employers, or clients on the site. Next, find relevant LinkedIn groups to join and become active in each.
How The $#*! You Say Affects Your Brand. It’s my turn to host girl’s night and my dining room and kitchen are buzzing with the sounds of my girlfriends’ laughter as we begin to open a bottle of red wine. “Is that a vase of money on your desk?” Asks Victoria. “Yes, my name’s Adriana and I’m addicted to dollar slot machines. (We all chuckle.) Given that we’re all professional women, and quite a lively bunch at that, it started a dynamic conversation about the effects cussing can have on your professional image, personal brand and job search. You are what you say Building your vocabulary can build your confidence. Just last fall one of my clients received a job offer from a media company in N.Y. Stanford or stupid Unless you’ve branded yourself the next Howard Stern or plan to pull off a Justin Halpren “sh-t my dad says” Twitter success, the words that you speak are judged more harshly if they’re less refined. Cuss word creativity What do you say in lieu of your cuss words?
Shut the Front Door? Author: I Disagree with Dale Carnegie. If you haven’t read How to Win Friends and Influence People by Dale Carnegie, then you’re missing three quarters of what you need to know to succeed – in whatever venture or job you’re in. How do you feel about that? He gives you some pointers – life rules, really – that will instantly change how people feel about you. And, remember personal brands – first you need to get attention, but after that you must make an emotional connection. So, how people feel about you really, really matters. Feelings are a huge influence on how people decide what they can and will do for you. Feelings – not thoughts – ignite acts of kindness. Consider the odds of someone doing something on your behalf – even people who know you. So, do you see exactly what you are trying to rise above in their hearts, as well as their minds? Does likeability equate to respect? At HBO, he created a living room rather than an office for himself – so other people would feel comfortable coming in to talk with him.
Author: Personal Branding Trends Special Report for 2011 by William Arruda. The Top 11 Trends for 2011 Keeping your eye on the future direction of personal branding will help you remain visible and vital no matter what kind of work you do. For the past few years, I’ve identified trends related to personal branding and the best techniques for building your brand. In 2010, video was the primary theme. Once again for 2011, video remains a focus of many of the trends that will drive your personal branding decisions and actions. Personal Branding Trend #1: Anywhere Hiring Personal Branding Trend #2: Homecasting Personal Branding Trend #3: VIDmail Personal Branding Trend #4: Pret-a-Regarder Personal Branding Trend #5: Personal Branding Infused Personal Branding Trend #6: Web Purity Personal Branding Trend #7: 3-D PB Personal Branding Trend #8: Personal Portals Personal Branding Trend #9: RevYOUs Personal Branding Trend #10: Human Augmented Reality Personal Branding Trend #11: Google Gatekeeper.
CIM Personal Branding 2011. Is Your Brand Too Integrated With Social Media? As discussed many times, it’s important for entrepreneurs and individuals to link their personal social media profiles on corporate sites, on their email signatures and into their day to day activities. Too much of anything is a bad thing? But this brings up an important question – is there a time when a brand is too integrated with social media? And the answer is YES – there are definitely times your brand can be too integrated with social media. Your brand is too integrated with social media if: If any of these characteristics seem familiar – it doesn’t mean you should stop with social media. Instead, you should re-evaluate how your brand’s goals align with your social media goals. You do not want to be involved with a plethora of social media sites and have a poor representation of your brand – that just defeats the purpose of all the hard work you put in to building it.
Author: Ben Cathers is the co-founder of InstantSocial.com – an outsourced social media provider (smo). 5 Steps to Creating a Professional Business Reputation | Top Colleges Blog. Send to a friend Starting a new business is an exciting venture. At the same time, it can be quite stressful as you worry about whether or not your new business will find success. While there are never any guarantees when it comes to the world of business, establishing a professional image is one important step you can take toward helping your business find success. Of course, creating a professional image isn’t something that happens by accident.
Rather, you must take certain steps to create the image you desire. To that end, here are 5 steps you can take toward creating a professional image. Your Website is likely to provide your target audience with its first impression of your business. One of the best things you can do for your business is to take steps to put a face with the name. After obtaining the necessary bonds and licensing for your business, be sure to proudly display this fact. Consolidating Your College Loans: Weighing The Options » « Be A Better Student: Test Yourself! How Language Skills Can Improve Your Personal Brand. Lately I have reflected quite a bit about how we perceive people based on their origin and culture in which they live. My wife is from Panama, and as I have mentioned before, I am Swedish. My brother lives in Los Angeles, and I am currently in Hong Kong. Can it get more international?
Here, the official languages are English and Cantonese, but far from everyone masters both languages. Contrast that with Sweden, where almost everyone speaks decent English, even if Swedish is the official language. Take a moment and think of when you were in a place and interacted with someone who didn’t speak the same language as you. Look at these maps of how people from different countries view Europeans, depending on which country they come from. I am sure that you can think of quite a few situations where you could have made use of another language in your professional, as well as personal life. Successful Brands Reap Rewards. The traditional signs of a successful brand will be the welcomed repeat business, referrals and testimonials. These are driven by trust, attention paid to customer service and delivering far beyond expectations. Consistency is key You may translate these techniques easily to social media.
Become seen as the expert on the social media sites you visit. Respond to the people and groups with whom you feel synergy. Consistency in everything you do including words, actions and deeds is a requirement. 1. All of the above tips will help to get you noticed and build trust in the services you provide. On a local level, have you analyzed the groups where you network in person? Instead, I focus on, and recommend you do the same, my ideal targeted audience.
Speaking in their language Whether new or seasoned, you need to study how your prospects and clients prefer to conduct business, their vocabulary and hear their expression of goals and desires. Author: Are You Listening for Your Personal Brand? | Kristen Jacoway | Career Design Coach. We’ve talked about how easy it is to create digital dirt, but are you “listening” to make sure that your personal brand isn’t tarnished?
I’m going to talk about three free tools you can use to monitor your own name, and if you have one, your company’s name. 1) Google Alerts – make sure to set up Google Alerts to email you when your name or your company name is used. The best way to create these alerts for clean results is to put your name or company name in quotation marks (i.e. “Career Design Coach”). If I don’t put “Career Design Coach” in quotation marks, then I get results that include career, design, and coach. So, the information is not useful to me. 2) Tweetbeep - Tweetbeep will send you email updates when someone mentions you or your company’s name and even who’s tweeting your website or blog (even if they use shortened URL services like bit.ly or tinyurl.com). 3) Company Buzz (LinkedIn application) – Company Buzz lets you “listen” to tweets about your company on Twitter.
Personal Brand Management 101 | Career Rocketeer. During a recent workshop I conducted for a group of young, up-and-coming marketing professionals I asked the participants to pick the one piece of advice they received about establishing a personal brand during their job search that they felt would help them the most. Some of the answers were good old-fashioned common sense and some a little more innovative here are five I would like to share with you today. 1: Establish and maintain a high visibility in the online, in the press and within the industry This piece of advice is not only good for people seeking creative positions it is good advice for all job seekers. Everyone should have a solid Linked-In profile since this is generally the first url that shows up when people Google your name. Your profile can be designed as a mini bio or as a sales brochure, or as a combination of both. Blogging is also a good way to get noticed. You can begin your own blog or submit content to established blog. 5.
Author: LinkedIn: Do You Have a CEO-Worthy Name? The Serendipity of Personal Branding | BernieBorges.com. Personal Branding & the Self-Destruction of Charlie Sheen. Want to Play Brand Detective? Minimum Effort to Create and Maintain Your Personal Brand. Take Your Time Developing Your Personal Brand. 100 Indispensable Personal Branding Tips. Your Personal Branding Strategy is Not Complete Unless You Include YouTube. Lessons from Charlie Sheen: Can Too Much Honesty Hurt Your Personal Brand?
33 Blog Post Ideas for the Personal Brand-Building Blogger. Online Identity Quick Tip | Kristen Jacoway | Career Design Coach. Blog Archive 5 LinkedIn tips on effective personal branding « 5 Reasons Personal Branding is Critical in Career Management. Great Brands Have It and You Should Too - Brand Development. Bank’s Social Media Policy Says Snitch & Spy on Your Friends or You’re Fired. How to be cool. Andy Barker, director at Engage Research,asks what makes a brand cool - View from the Top.
Social media to the rescue: Getting your brand back on track when a crisis breaks.