Social media analytics
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Our research is always packed full of insights but we know there’s never enough time in the day to read everything you want to, so we’ve been thinking about ways to capture the key facts from reports and present them in a downloadable, quick and easy to understand format. Our first infographic provides a snapshot of the key findings from our recent ‘ Talking Brands’ research. This study looked at the different ways that consumers are talking about brands online across three leading types of communication platform: Email (Hotmail), IM (Messenger) and Social Networks (Facebook) and drew some very interesting conclusions. Take a look to see the role that these different social media channels play in influencing purchase decisions. The most effective social media advertising campaigns reflect the different ways that consumers use social media platforms so make sure you download our ‘ Talking Brands’ infographic to get all the insights.
New Infographics: Latest EU Social Media and Internet Research Stats - Microsoft Advertising Blog - Microsoft Advertising Community
3 October 2010 Last updated at 17:13 GMT By Tim Weber Business editor, BBC News website Dave Carroll's United Breaks Guitars video has been watched 9.23 million times
BBC News - Why companies watch your every Facebook, YouTube, Twitter move
The Demographics of Facebook, LinkedIn, MySpace and Twitter | Ad Age Stat - Advertising Age
In this week's Ad Age, we collected a lot of social media demographics based on actual user profiles, not just Web traffic. But knowing how you love to pass around your #infographics we thought we'd pull it all into one handy file for you. And also knowing how you like deep-dive data, here's a more detailed table of the age breakdowns of Facebook, MySpace and LinkedIn.Say What? Build a Social Media Listening Dashboard for Your Nonprofit | NetWitsThinkTank.com
I just got back from the 2011 Nonprofit Technology Conference , where listening was top of mind: Listening to the amazing speakers, listening to the #nptech community , and listening to all the great ideas floating around the halls of the Washington Hilton . I gotta hand it to Holly Ross and the tireless NTEN team for putting on yet another fantastic event! While listening is critical at an event like NTC, it’s also a key function back in the offices of our nonprofits. Listening to our supporters can help in so many ways, and social media has made it extremely easy to so.
Small Business: Why Negative Keywords are Essential, and How they Work - adCenter Blog - Microsoft Advertising Community
If you’ve ever heard me speak at one of our monthly Introduction to Advertising on Bing & Yahoo! Search webinars , you’re likely familiar with my explanation of negative keywords and the observation that in my experience, I believe they are a necessity for all search advertising campaigns. If you’re a fairly advanced search user that understands the hierarchy of negative keywords and already uses them effectively, this blog post may not be for you. If you’d like to learn more, please read on. Each one of these innocuous examples illustrates the principle that anyone or anything can do as they please without the proper checks and balances in place.
Twitter’s Official Analytics Product Has Arrived
Twitter has started inviting a select group of users to test a new analytics product, Mashable has learned. Such a product has been rumored for some time, and a Twitter executive said earlier this year that Analytics would debut by the end of 2010. With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages. In the images below, you can see how some of this data is charted.
Young consumers are now almost always connected to media — which would rationally lead you to think that the more times and places they are connected, the more ways there are (and the easier it is) to interact with them. This is where market researchers need to step in and push their companies to dig deeper than just measuring the time spent on a media channel. They need to truly understand these consumers' core motivations for using it. Earlier this week my colleague Jackie Anderson published a report ' Understanding The Intricate Digital Behaviors Of Young Consumers ', that looks into this in detail. Some interesting findings from Forrester's North American Technographics Youth Survey Q3, 2010 shows that youngsters are highly active on social networking sites.
Data Digest: The Social Networks Young Consumers Use | Forrester Blogs
Social Media Measurement 101 | ClickZ
Ron Jones | January 24, 2011 Social media marketing is a must for most marketing professionals today. Since many of us have flocked to Facebook, Twitter, YouTube, and other social media sites, it has proven to be an alluring platform for many marketers to pursue. However there is a challenge to find the proper way to measure performance. Many have jumped in with little or no thought on how they are going to measure success. Do you fall into this category?6 Buckets of Social Media Measurement | Social Media Today
As you probably know, social media tools and platforms are having a huge impact on many aspects of business, from customer service and employee hiring to marketing and product development. But how do you actually know if you are social engagement efforts are successful? Some have argued that it’s silly to ask for ROI or to measure things; after all you wouldn’t ask what the ROI of answering the phone is, would you? Or maybe you would.
Companies can spot these influencers, and work out all sorts of other things about their customers, by crunching vast quantities of calling data with sophisticated “network analysis” software. Instead of looking at the call records of a single customer at a time, it looks at customers within the context of their social network. The ability to retain customers is particularly important in hyper-competitive markets, such as India. Bharti Airtel, India’s biggest mobile operator, which handles over 3 billion calls a day, has greatly reduced customer defections by deploying the software, says Amrita Gangotra, the firm’s director for information technology. The market for such software is booming. By one estimate there are more than 100 programs for network analysis, also known as link analysis or predictive analysis.