New Infographics: Latest EU Social Media and Internet Research Stats. Five tools for measuring social media ROI. Quantifying the Return on Investment (ROI) of a company’s social media campaign has been every marketer’s bane with existing real world business performance metrics failing to provide the measurements driven by trends and behavioral patterns. Now, in his latest post on Web Strategist, Altimeter Group researcher Jeremiah Owyang prescribes The ROI Pyramid as a marketer’s solution for tracking success in 2011. Essentially defining the metrics by which business interacts with relevant stakeholders in a precise and simple form, the chart will also hopefully shed light on the ever changing social media ROI paradigm.
Owyang goes on to explain that while measuring social media is challenging, 65% of corporations are using engagement data as the top used metric, with only 22% using product revenue as a metric. Engagement data forming the base of the pyramid further highlights the dominance of social media metrics with data already provided by many online social tools and a variety of analytics. Top Tools For Tracking Topics on the Web. Tracking topics on the Web can be a painful process, due to the amount of noise and difficulty of filtering it. So to help you out, we've selected and categorized the leading topic-tracking tools. This is based on the discussion that arose from our earlier post about topic feeds, which are RSS feeds for keywords or phrases. During the process of analyzing these topic tracking tools, we discovered - to our surprise - that not many of these services output results as RSS.
Some of the leading apps in this field require users to visit their service. With that in mind, here is our full list and analysis. See also:Top Topic Trackers (Updated List) Feed and/or Email Services These are services that output RSS and/or other formats, such as email notification. The most common such tool is probably Google Alerts. Google Alerts PubSub Yahoo Pipes Topikality Swamii (just email, no RSS) Woofeed (just email or mobile, no RSS) Destination Services Social Filter Community Curated People Curated Misc. Why companies watch your every Facebook, YouTube, Twitter move. 3 October 2010Last updated at 18:13 By Tim Weber Business editor, BBC News website Dave Carroll's United Breaks Guitars video has been watched 9.23 million times Once upon a time companies could afford to be rude. Unhappy customers would grumble to a few friends, withdraw their custom, but there was little else they could do. Today, they still tell their friends, but they do it online, using social media websites like YouTube, Facebook and Twitter.
Continue reading the main story “Start Quote Social media is a toddler, but nobody yet knows what promise that toddler holds” End QuoteJorn Lyseggenchief executive, Meltwater Group Take the Canadian folk singer, Dave Carroll. United Airlines baggage handlers had damaged his $3,500 guitar, but the airline refused to pay compensation and its customer service agents were less than courteous. So he made a music video about the experience and on 6 July 2009 posted it on YouTube. It's a dramatic shift in consumer power. They are watching you When bad is good. The Demographics of Facebook, LinkedIn, MySpace and Twitter | Ad Age Stat.
Small Business: Why Negative Keywords are Essential, and How they Work. If you’ve ever heard me speak at one of our monthly Introduction to Advertising on Bing & Yahoo! Search webinars, you’re likely familiar with my explanation of negative keywords and the observation that in my experience, I believe they are a necessity for all search advertising campaigns. If you’re a fairly advanced search user that understands the hierarchy of negative keywords and already uses them effectively, this blog post may not be for you. If you’d like to learn more, please read on. Why Negatives are Essential Imagine a rock show without bouncers; a movie theater where no one buys tickets; a cheese factory without cats. Chaos! Each one of these innocuous examples illustrates the principle that anyone or anything can do as they please without the proper checks and balances in place. Negative keywords keep your campaigns safe from the undesirable traffic irrelevant search queries can throw your way.
How They Work Where to Put Them a) Campaign-level b) Ad Group-level c) Keyword-level. Twitter Statistics - In-depth Report by Sysomos on Twitter's Growth. Turn Social Intelligence Into Smart Crisis Prevention Find out how to prevent a social media crisis and protect your brand's reputation with your most powerful PR tool: social intelligence.
How to Get Social Media Influencers Talking About Your Brand 6 tips to help you identify and build strong relationships with social influencers. How to Track Social Media Buzz Are you looking for buzz in all the wrong places? Read how to set the right goals and then meet them. 8 Ways to Build Your Brand with Social Media Quick tips for using social media to strengthen your company's brand. 6 Best Practices For Influencer Marketing Getting the right people excited and talking about an organization's products or services has always been one of the best ways to improve brand recognition, expand customer base, and ultimately drive more sales. 5 Tips For Setting Measurable Social Media Goals Too many companies dismiss their social efforts as a failure, simply because they don't know what success looks like.
Twitter’s Official Analytics Product Has Arrived. Twitter has started inviting a select group of users to test a new analytics product, Mashable has learned. Such a product has been rumored for some time, and a Twitter executive said earlier this year that Analytics would debut by the end of 2010. With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages. In the images below, you can see how some of this data is charted. A bar graph over 6-hour increments shows you mentions, follows and unfollows, for example, and you can filter tweets by categories that are defined as "best," "good," and "all.
" In what will no doubt come as a blow to the third-party vendors that are already providing similar tools, we’re hearing that the product will be free and that Twitter has no immediate plans to charge. Screenshots. Data Digest: The Social Networks Young Consumers Use. Young consumers are now almost always connected to media — which would rationally lead you to think that the more times and places they are connected, the more ways there are (and the easier it is) to interact with them. This is where market researchers need to step in and push their companies to dig deeper than just measuring the time spent on a media channel. They need to truly understand these consumers' core motivations for using it. Earlier this week my colleague Jackie Anderson published a report 'Understanding The Intricate Digital Behaviors Of Young Consumers', that looks into this in detail. Some interesting findings from Forrester's North American Technographics Youth Survey Q3, 2010 shows that youngsters are highly active on social networking sites.
People Results — BackType. Social Media Measurement 101. Ron Jones | January 24, 2011 | 4 Comments inShare125 Define measurable goals, identify your performance metrics, set up your measurement tools, and decide when and how often to measure. Social media marketing is a must for most marketing professionals today. Since many of us have flocked to Facebook, Twitter, YouTube, and other social media sites, it has proven to be an alluring platform for many marketers to pursue. However there is a challenge to find the proper way to measure performance. Many have jumped in with little or no thought on how they are going to measure success. Do you fall into this category? Part of the appeal of using social media as a marketing channel is the low cost to entry. Let's look at what needs to be added to your processes that will allow you to measure social media effectiveness?
Define Measurable Goals Think about what you are trying to accomplish and then set goals accordingly. Regardless, make sure you have goals that are measurable. 6 Buckets of Social Media Measurement. As you probably know, social media tools and platforms are having a huge impact on many aspects of business, from customer service and employee hiring to marketing and product development. But how do you actually know if you are social engagement efforts are successful? Some have argued that it’s silly to ask for ROI or to measure things; after all you wouldn’t ask what the ROI of answering the phone is, would you? Or maybe you would. My philosophy is that you have to be where your fans and enthusiasts are (if it fits with your goals and objectives).
If people are talking about you and you’re not listening, responding and engaging with them, that’s bad business. Ultimately, I believe in looking at a bigger picture (social, search and email factors and trends) to understand your online recognition and reputation and their impact on your business. Business Metrics There are tools out there that can help you link specific social media efforts to business outcomes. Share of Voice and Sentiment. Mining social networks: Untangling the social web.
TELECOMS operators naturally prize mobile-phone subscribers who spend a lot, but some thriftier customers, it turns out, are actually more valuable. Known as “influencers”, these subscribers frequently persuade their friends, family and colleagues to follow them when they switch to a rival operator. The trick, then, is to identify such trendsetting subscribers and keep them on board with special discounts and promotions. People at the top of the office or social pecking order often receive quick callbacks, do not worry about calling other people late at night and tend to get more calls at times when social events are most often organised, such as Friday afternoons.
Influential customers also reveal their clout by making long calls, while the calls they receive are generally short. Companies can spot these influencers, and work out all sorts of other things about their customers, by crunching vast quantities of calling data with sophisticated “network analysis” software.