7 Blogging Mistakes That Small Businesses Make. Blogging for your business is important, but doing it wrong can cost you customers and your reputation.
As more and more small businesses enter the world of content development, the scrutiny continues to increase. Consumers can be retained or lost simply from your blogging efforts, so its imperative this public-facing activity is done correctly. In this guide, we'll explore why small businesses should have a blog, a company that is doing it right, the biggest mistakes made by small businesses, and how to avoid those potential pitfalls. 7 Blogging Mistakes that Small Businesses Make: Why Start a Blog?
"Before the Internet, everybody was geographically niched," says Liz Strauss, a Chicago-based social web strategist, blogger and community builder, and the founder of the business bloggers conference series SOBcon. But before you jump into blogging, you need to answer a few questions: What is this blog going to do for your business? Dig Deeper: Your 10-Step Guide to Blogging. Five Ways to Get Featured on Freshly Pressed. Each weekday, we select about ten new blog posts for the Freshly Pressed section of the WordPress.com homepage.
These posts represent how WordPress can be used to entertain, enlighten, or inspire. Getting promoted to Freshly Pressed is a major traffic win because WordPress.com receives a high volume of page views. And, we have a feed set up so people can subscribe to Freshly Pressed. Why do we do all this? It’s our way of saying we like you. So, by now you might be wondering how to get featured. 1. Each post that makes it to Freshly Pressed contains original content created by the WordPress user. 2. Although not every topic can be illustrated, we believe most blog posts can and should have a visual element. 3.
We find new posts by surfing the tag pages. 4. We know, we’re human, too — errors happen. 5. Your headline needs to stand out. Examples: Good headline: I Won the Lottery and You Didn’t! Go Forth and Create So, that’s it! Like this: 8 Keys to Blogging Success. Are you considering starting a blog?
Maybe your blog isn’t working for you? Blogging is one of the hottest ways to build business online. It’s changed considerably from the early days of “dear diary” and “angry conspiracy theorist” blogs. Even Time Magazine has started honoring their “Best Blogs” of the year. Here are eight questions to ask–keys if you will to blogging success. #1: Are You Passionate? In The New Rules of Marketing & PR, David Meerman Scott urges would-be bloggers to “be passionate about and want the world to know about” their subject. Even if your business is extremely traditional, readers expect some degree of humanity. . #2: Are You Patient? The saying “If you build it… they will come” only worked for the Field of Dreams movie. "If you build it... they will come" doesn't work for blogs! #3: Are You Clear? What’s wrong with this? Did that mean anything to you? Some things are better left unsaid. #4: Are You Brave?
Blogging isn't for chickens! #5: Are You Seasoned? Another route to market for your blog.