Rough Draft of a Nonprofit Social Media Policy. During last week’s webinar on Creating a Social Media Policy for Your Nonprofit, we used the Policy Tool for Social Media to create a rough draft of a policy.
The online interview in the tool includes 12 questions, and I asked the 30 or so webinar participants to pick the answers via GoToWebinar polling. What resulted is a crowd-sourced rough draft of a nonprofit social media policy (link to a Word doc for you to download). I recommended that everyone start with this and then customize it for their own organizations, using some of the alternative language offered in Social Media, Risk, and Policies for Associations by Social Fish and Croydon Consulting. I also shared links to lots of other advice and samples policies to make this rough draft your own. If you missed the webinar, but would appreciate a little help walking through your options (including what I recommend you do on several vexing questions), the recording of the webinar is available right now in our archive. What are nonprofits doing with social media? Six interesting stats. New Ebook: How to Use Pinterest for Business.
8 Tips for Training Social Media Marketers. Does your business have a plan for bringing on social media marketers?
Are you wondering how to work with experts outside the company while maintaining a consistent brand experience? Before you jump in headfirst or turn over the social media reins , . #1: Create a Social Style Guide Agreeing on a style for outward-facing content helps solidify your company’s identity and character, and is the starting point of good social media employee training, because it puts all agents on the same page. Perhaps the biggest hurdle in creating a style guide is to . If you’re working business to business in, say, the medical field, you’ll likely want to employ a professional voice. . #2: Define Social Goals When creating your style guide, keep your goals in mind. 11 Inspiring Nonprofit Facebook Timelines. Why I Love Pinterest and Nonprofits Should Too. Why I Love Pinterest and Nonprofits Should Too By Nell Edgington I am far from a social media expert, but I have grown to love some social media tools.
Twitter, Facebook and LinkedIn have been my favorites, while I still haven’t seen the value of Google+ (although if someone wants to convince me, I’m all ears). But the newest social media darling, Pinterest is fast becoming my favorite. And I think it holds an enormous opportunity for nonprofits. Master Class: 6 steps to create a powerhouse social strategy for your nonprofit. Community Outreach. Community Outreach ABS | Teach | Handbook | Programming A-Z | Community Outreach Overview: Community outreach is an important part of developing any program.
It is essential when planning art programs for visitors with visual impairments and other disabilities . People with visual impairments have a broad range of experiences with the arts, both positive and negative. In this module, we will review outreach resources and strategies. Practical Considerations: Sample Agenda Checklists Troubleshooting Tips Funding Strategies! Contributors and Reviewers: Good Tips for Publicizing Your Non-Profit Fundraiser. Guest Post by DoJiggy Distributing press releases and informing the media about your fundraiser provide an excellent way to spread awareness about your upcoming fundraising event.
The media is always interested in activities and events happening in the local community, especially when there is a positive angle such as an opportunity for the public to give back to a charitable cause. The best thing about PR is it’s free! Rather than paying for ads in a local newspaper or online banner ads and blog sponsorships, media coverage helps you publicize your fundraiser at no cost. In addition, editorial coverage often provides more credibility than self-promotion, as it comes from an objective third party who was interested in covering your story. Now that you know the benefit of public relations…how does it work? Study: Best times to post to Twitter, Facebook, and Tumblr. What are you doing between 7 p.m. and 10 p.m.
Eastern Time? If you have a Tumblr, you had better be posting content. According to a Bitly analysis, Tumblr posts updated during those times—particularly on Sundays, Mondays, and Tuesdays—receive the most clicks. 24 best practices for nonprofits using Twitter. Image by Rosaura Ochoa on Flickr Use this guide to take stock of your organization’s Twitter routine Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.
This is part of our series on how nonprofits can get the most out of Twitter. Please check back weekly for the next installment. By Kyria Abrahams and J.D. There are scads of Twitter guides, cheat sheets and how-tos floating around the Web. Actually, Twitter is not that complicated. Below we’ll outline some basic practices about how to use Twitter, especially if you’re just getting started with the platform. 11 Inspiring Nonprofit Facebook Timelines. 27 ways to increase engagement on your Facebook page. Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, anyone with a Facebook page.
Network for Good hosted a free webinar the other day where I presented 27 Ways to Increase Engagement on Your Facebook Page. According to a recent survey by NTEN, 89 percent of nonprofits today use Facebook to expand awareness around their cause and to grow their fan base. One challenge that many nonprofits face is keeping fans interested and engaged after they like their page. (Remember, most people who Like your page never see it again — unless it turns up in their news feed.) Above are the slides from the webinar. If you want to hear the 60-minute recording, download it here.
Related. Social Media Monitoring, Analytics and Alerts Dashboard. Social Media Management Dashboard. How to create Facebook Timeline covers for your nonprofit (Photoshop template included) By now you’re probably aware that your Facebook profile has automatically been upgraded to the new timeline layout, which features a large cover at the very top.
Many organizations, like the Ocean Concervancy, are creating covers that supporters can use on their timeline (see the example Beth is using above). Dave Connell, of the OC said they’re “offering up these covers is a way for our supporters to express their personal support for the ocean.” Notice that there is no hard-sell pitch for donations (which could violate Facebook’s TOC). Rather, the OC covers are “lightly branded” beautiful photographs of various ocean life. Your Nonprofit's Facebook Timeline: Checklist for Connection. Be sure to read: Message It—How to Make the Most of Your Facebook Timeline Page (Part 2) There’s no stopping it…your organization’s Facebook page is changing forever, whether you like it or not.
If you haven’t started on Facebook yet, this is a great time to dive in (and it is the place to start with social media—with the potential to be a second website for your organization). Even if you aren’t really launching publicly yet—as you’re still working on your marketing plan or have determined that social media isn’t yet a priority channel for your organization—get your feet wet now so you’ll be ready to go 100 m.p.h. when you have to. For those of you already on Facebook, the format change will happen whether you’re ready or not, so be proactive in using the shift to boost your relationship building. 1. These changes are significant and take some time to review, digest and strategize on. 2. What Do Facebook’s New Timeline Apps Mean for Nonprofits? Remember last September when Facebook announced all those changes to individual profiles, including the timeline?
One of the changes was that your friends and fans can do more than “Like” or “Comment” on Facebook. Three new actions were announced at the time, including: Read, Watch, Listen to help people better understand what their friends are doing online. Facebook called it the “Open Graph” and the pr people called “A revolution to the whole meaning of listening to music together or family T.V.” You can read more about how it works from the Facebook developer notes.
Post Milestones to Your Nonprofit’s Facebook Page. On March 30 the new Facebook Timeline design will roll out to all Facebook Pages and one new function is the ability to post Milestones to your Timeline. I’ll be giving a comprehensive click-by-click tour of the new Facebook Timeline design and tool set in my upcoming webinars on Facebook and Facebook Apps for nonprofits, but a how-to get started with Facebook Milestones is posted below: 1) Select “Milestone” from your Posting Module. Simple enough. Click “Milestone” in your Posting Module. This first Milestone is what is known as your “Founding” Milestone. 2. Select the month, day, and year of your organization’s founding. 3. Next, select the location of your nonprofit’s founding. For the story, don’t just copy and paste the content from the “Our History” page of you website. Video: How Small and Large Nonprofits Use Social Media - Social Philanthropy.
As social networks grow in popularity, nonprofits of all sizes must figure out how they spend their time using them, which networks to focus on, and what skills to hire for. But big groups and small groups often have different approaches to these challenges. Large groups typically have more resources and can give more time to social media. For example, TechSoup Global, which has a staff of about 230, dedicates three full-time employees and four part-time contractors to maintaining its presence on social networks.
The group soon plans to use fewer contractors while adding a new full-time employee who will handle live online events, says Susan Tenby, TechSoup’s director of online community. Smaller groups can’t afford such luxuries. Ms.