France - 2011 population density - 200 m × 200 m square grid.png. CommonsCat • [[Category:Hangover in art]] (Henri de... The Most Insincere Behaviors On Facebook. I see businesspeople acting like they care about something when all they’re interested in is some form of payoff. The insincerity shows through. Back when Facebook and Twitter were still young, it was understandable that people were doing these things. Everyone was figuring social media out, so we did what we were told to do. But now, you’ve had enough time to figure out that what you’re doing is insincere and stupid.
Yet, you keep doing it. Stop Demanding Reciprocation Half of the wall posts and private messages I get on my Facebook page are something like this: I’ve just liked your Facebook page. I’d let it fly if this were a rare exception. That may sound harsh, but understand that you aren’t helping me by liking my page. If you have no interest in what I do, do not like my page. So stop. Stop Trading Likes This is connected to demanding reciprocation. In addition to these communities that trade likes to Facebook pages, there are services that will sell likes.
So stop. So stop. BRANDWASHED: Shocking Tricks Companies Use To Get Your Kids Hooked. Le neuromarketing lit-il dans nos pensées ? - Xavier Molénat, article Psychologie. Dernier-né des transferts entre sciences humaines et publicité, le neuromarketing se présente comme l’outil ultime de manipulation du consommateur.
Doit-on craindre que ceux qui explorent notre cerveau puissent un jour commander nos achats ? Le marketing a toujours adoré les sciences humaines. Dès ses origines, comme le rappelle le psychologue Didier Courbet (1), il y a trouvé dans les différentes théories successivement en vogue des éléments pour peaufiner sa conception du consommateur et développer de nouvelles techniques de vente. Alors qu’ils partaient d’une approche rationnelle de l’individu, qui commande de mettre en avant les aspects utiles du produit, les hommes de la mercatique ont ainsi découvert au début du XXe siècle la psychanalyse.
À rebours de leur croyance, elle décrit un consommateur aux prises avec son ça, « réservoir des pulsions profondes de l’individu ». Les neurones du Coca-Cola Des applications vagues. Klout Unveils Brand Pages. Klout unleashed Brand Squads, its version of brand pages, into beta on Tuesday with Red Bull as its sole launch partner. The startup — which measures influence on Twitter, Facebook, Google+, LinkedIn and Foursquare to assign Klout users scores from 0 to 100 — will gradually roll out more Brand Squads in the coming weeks and months. Each Squad will feature the brand's logo, the list of the top 10 and top 100 influencers about the brand, an activity stream and any brand-specific deals offered through Klout's Perks platform.
Top influencers are the users who receive the most +K's within Klout's Topics feature (see gallery below). "The bottom line is that we are creating a place where influencers can be recognized and have an impact on brands," Klout spokeswoman Lynn Fox told Mashable. Companies have had success engaging with consumers and promoting products or services via brand pages on Facebook, Google+ and Twitter. Now, Klout wants to jump in the game to empower everyday brand advocates. Meme Management: Meet the Man Who Reps Internet Stars. Ben Lashes is a meme manager — and as far as we know, he is the first and only of his kind. Consider him an agent for the stars of the Internet. Lashes represents memes and their creators such as Keyboard Cat, Nyan Cat and Scumbag Steve, to name a few. He's also an A&R for Rebecca Black. It's a full-time gig, and he's been at it for over two years. Although this title might have been confusing a few years ago (and possibly even now, to some), the daily churn of viral culture is creeping into the mainstream.
Those who create successful memes are everyday people who might not know how to represent themselves. Lashes worked for years as an A&R in the music industry, but his meme management career started with Charlie Schmidt, a family friend and the mastermind behind Keyboard Cat. Shortly after, Schmidt contacted Lashes for advice and the rest has been a fast-paced, crazy ride. What's in a Meme? But most people know what a meme is, they just don't realize there's a word for it. Owning a Meme. Google+11412. Community management facebook mythe. Facebook … Bientôt un milliard d’utilisateurs, des chiffres d’audience et de capacité à toucher des prospects qui donne le vertige, et voilà qu’un trublion sorti de la cuisse d’un IRC vient nous sortir qu’on ne fait pas de Community Management dessus ? Eh ben oui. Entendons nous bien. Je suis amené à gérer des pages Facebook, des projets Facebook … Comme quasiment tout le monde évoluant dans le microcosme des réseaux sociaux.
Cependant, les activités qui règnent sur l’empire du père Zuckerberg ont à peu près autant à voir avec du Community Management que l’abattage de cloisons à la masse avec l’horlogerie fine… Un dialogue ? Où ça un dialogue ? Posons nous une question simple : quand, pour la dernière fois, avons nous noué un dialogue, créé une relation, avec un membre d’une page Facebook ? Evidemment, en creusant un peu, on pourra tous trouver des exceptions, des contre exemples, et des ovnis sur le réseau qui permettent de vraies discussions entre les membres. Community … truc bidule. Introducing Travelreads: The Best Storytelling for the Best Places in the World, Presented by Virgin Atlantic. Content Marketing – Are You Solving Problems or Creating Noise? One of the partners here, Jason Giuliano, has a mantra… “cleaning up the web.” His passion is helping clients to realize his vision of directed action by sending users to targeted content that achieves the clients marketing plan/message .
Of course, this is not a new idea. Entire industries exist to make sense of loads of information through better site design, functionality and analytics. This can get so complex and multi-layered that even the most technically savvy marketers will glaze over. But don’t worry, there are lots of geeks out there to handle this stuff for you. Our clients come to us looking for answers on the best ways to improve the quality of online leads. When it comes to content marketing – using tools like blogs, email newsletters, eBooks to drum up business – you need to ask yourself, “am I solving my client’s problems or simply creating more noise?” There is so much content out there today. In order to be successful you need to be a hero to your clients. Connect:
Social media. Skip Those Annoying Social Reader Apps on Facebook. You’ve probably seen the apps used by The Washington Post and Yahoo! On Facebook that require you to install something before you can read an article shared by one of your friends from their sites. Not only is it annoying, it just means that these publications want access to your personal information so it can learn about your reading habits. I’d rather not let any publication store a list of articles that I’ve read, and I don’t want to install an app that publishes something as I’m reading it. That alone is a privacy invasion, so in seeking a way to bypass this annoying functionality, I found an add-on for Chrome that lets you skip the app installation phase altogether. While the Facebook Unsocial Reader for Chrome isn’t the sexiest app in the world, it gets the job done if you’re annoyed by Social Reader apps like I am.
The app was developed by George Mike and I have to agree with his assessment below: Le Transmédia expliqué aux gens. Gamification: Adding Stickiness to Your Campaigns. The concept of changing people’s behavior by offering rewards isn’t new: think of store loyalty cards or airline points systems. Gamification takes customer engagement to a whole new level, offering a far more complex experience to encourage not only a greater level of engagement but also broadcasting brand loyalty through social media channels. The trend of gamification is set to rise: according to a recent report by Gartner, by 2015 “more than 50 percent of organizations that manage innovation processes will gamify those processes.” The same report predicted that gamification strategies for marketing and customer retention would become “as important as Facebook, eBay or Amazon.” The rise of platforms and applications to enable gamification, such as SCVNGR, Badgeville, BigDoor and Bunchball, have made it easier for brands to structure campaigns.
So what are the characteristics of a successful gamified campaign? Setting up a challenge A scoring system: badges and points Progression: levels. No Bull$#*@: Social Media Straight Talk With Jason Falls. After taking a few weeks' hiatus from publishing here to focus on a mounting pile of other writing and projects, I thought I would start April with a change of pace. Recently, Jason Falls invited me to a video interview on his Social Media Explorer site. And, after getting grilled by him, I wanted to return the favor.
Jason is one of the sharpest and most straightforward voices in discussions on how social media should be utilized for marketing. He is a 2009 Sammy Award winner for his work with Jim Beam and has also worked with Maker's Mark, Humana, AT&T, General Electric, and a wide range of other clients. And his expertise appears just about anywhere a discussion on social media marketing pops up. SAM FORD: Your latest coauthored book is called No Bullshit Social Media. What inspired you to write the book? I'm presuming you feel hyperbole and buzzwords run rampant in the digital space. We're all salespeople. ROI, Engagement, and (soon to be) Content Marketing. Hell, no.