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The Online Community Guide

The Online Community Guide

It's a new year, so let's revise some basic principles of building successful communities. 1) Create a powerful concept. The concept is what the community is about.
Drury University Online Social Media Certificate | Social Media Certificate Social Media Certificate and graduate credit online in FOUR or EIGHT week delivery with this professional graduate course. Drury’s SMC webinar course, facilitated by author and social media consultant Deltina Hay and award winning researcher Dr. Jonathan Groves, now offers three weekend, four week and eight week versions! Deltina is the author of one of our primary texts and remains the impetus for our bootcamp. Drury University Online Social Media Certificate | Social Media Certificate
by Oliver Reichenstein Promising to make you look wired and magically promote your content in social networks, the Like, Retweet, and +1 buttons occupy a good spot on pretty much every page of the World Wide Web. Because of this, almost every major site and world brand is providing free advertising for Twitter and Facebook. Sweep the Sleaze Sweep the Sleaze
Using Social Media to Drive Your Content Marketing Campaign People love to share interesting content. Both “interesting” and “content” can have very broad definitions. Content is anything that is public and shareable. This can be webpage content, videos, photos, articles, Using Social Media to Drive Your Content Marketing Campaign
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Assessing the ROI on Your Social Media Efforts Assessing the ROI on Your Social Media Efforts By Ronn Levine • 11/30/2011 I wrote the cover story for SIPA’s November Hotline newsletter on ROI for social media efforts. What should you expect and what parameters should you use? It’s a question that will continue into 2012 and beyond.
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HOW TO: Add Social Sharing Buttons to Your Website This is a simple plugin to allow you to toggle an element between position: absolute and position: fixed based on the window scroll position. This lets you have an apparently inline element which floats to stay on the screen once it would otherwise scroll off the screen. Author: Chris Heald (cheald@mashable.com) HOW TO: Add Social Sharing Buttons to Your Website
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Do social sharing icons make users more likely to share online content
You’ve started a Facebook page for your publication. You tweet several times a day. You’re even hawking stories over on Google Plus now. But that’s not enough for you. If you’re like me, the tools and metrics you use to connect with your audience through the major social media services aren’t enough. A social media wish list for news publishers A social media wish list for news publishers
Facebook: a Harvard-only social networking site gone global with more than 750 million active users to date. Twitter: what was once envisioned to be a podcasting platform that now boasts over 360 million tweeters. The social media tools we use daily have highly evolved since their heydays and have garnered our undivided attention. How people digest news and information is changing. Take Hurricane Irene, for example. Her wrath was felt more in the Twitterverse than it was on our actual universe. Top 5 Boston Schools With The Best Social Media Presence | Bostinnovation: Boston Start-ups, Innovation and News Blog Top 5 Boston Schools With The Best Social Media Presence | Bostinnovation: Boston Start-ups, Innovation and News Blog
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Public Relations Matters As I sat there in the pre-dawn hours at my in-laws’ home in Biloxi, sipping my coffee in the dark, listening to nearly a dozen relatives snoring (mostly) quietly, I began to reflect on Thanksgiving and what it means to me. And inevitably, I started making connections between this traditional large family meal and my college classes. Why? I don’t know. Public Relations Matters
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Digital Era Leadership: The Role of Business Schools - Social Media in Organizations (SMinOrgs) Community Digital Era Leadership: The Role of Business Schools - Social Media in Organizations (SMinOrgs) Community This post is intended to start a dialogue about the role business schools should play in fostering Digital Era leadership. It describes the importance of education in preparing professionals in all business disciplines (not just marketing and sales) to address the opportunities and challenges new digital technologies (in terms of both social media and mobile devices) present. It offers suggestions for changes to both curriculum and pedagogy and provides recommendations for business school leaders. Although focused on business schools, it can promote similar dialogues for professionals in non-business fields, through the application and extension of comparable ideas with respect to schools of public health, social work, education, public administration, etc.
There’s been a lot of discussion lately about the end of the destination web. I think we are a long way off of the “end”, and brand websites and microsites will still have a key role in most marketing plans for some time to come. After all, millions of people are still visiting these sites. However there is a definite trend away from destination websites that has major implications for brands and agencies. As an exercise, pick any of the top 100 brands from the Millward Brown or Interbrand list. visualizing the decline of the destination web, the rise of the social web » *supercollider
Navigating News Online Whatever the future of journalism, much of it depends on understanding the ways that people navigate the digital news environment—the behavior of what might be called the new news consumer. Despite the unprecedented level of data about what news people consume online and how they consume it, understanding these new metrics has often proven elusive. The statistics are complicated, sometimes contradictory, and often introduce new information whose meaning is not clear. To shed more light on Web news behavior, the Pew Research Center’s Project for Excellence in Journalism has conducted an in-depth study of detailed audience statistics from the Nielsen Company. The study examines the top 25 news websites in popularity in the United States, delving deeply into four main areas of audience behavior: how users get to the top news sites; how long they stay during each visit; how deep they go into a site; and where they go when they leave.
The End of the Destination Web and the Revival of the Information Economy Brian Solis inShare639 In recent weeks journalism and the future of all media have once again gone under the knife. Experts on either side of new media debated whether or not Twitter’s CNN moment truly was indicative of the future of journalism. Twitter’s role in the spread of online dialogue speculating the death of Osama Bin Laden was studied at great depths to better understand when and where news actually surfaces, how it’s validated, and how news travels across the Web and in real life.
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SurveyGizmo now integrates with Facebook! This Facebook survey app links your SurveyGizmo account to Facebook, and allows you to publish Surveys, Polls and Quizzes to your Facebook fans, friends and even people you don’t know yet! In the spirit of being social, SurveyGizmo also gives any Facebook member that accept the survey app, the ability to create their own surveys, polls and quizzes. It will automatically create a free SurveyGizmo account for them, based off of their Facebook profile settings. Here is what the main dashboard of the Facebook survey app looks like: Facebook Application | SurveyGizmo - Online Survey Software : An Online Survey Tool for Creating Surveys, Polls, Forms and Quizes