Erica Gordon Sorohan
Experience Architecture. Tools.
Ireland. How to Create Content Maps for Planning Your Website’s Content. Content mapping is a visual technique that will help you organize and understand the content of a website.
It can be a simple and valuable part of your site’s overall content strategy. This short and simple guide should help you get started. What is Content Mapping? Content mapping is similar to mind maps, but it’s focused on a site’s content. It will help you explore and visualize your content. More specifically, content mapping allows you to see your content as it relates to the goals of your client, the goals of your site users and all the other pieces of content in your website (as well as external websites), allowing you to spot gaps (and opportunities) in your content development strategy.
Networks. Business - The Basics of Branding. Branding is one of the most important aspects of any business, large or small, retail or B2B.
An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Are you the innovative maverick in your industry? The foundation of your brand is your logo. Brand Strategy & Equity Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command.
Academic libraries. Tools. Content strategy. The Web Credibility Project: Guidelines - Stanford University. Colleges for Emma. Four observations (and lots of questions) on The Boston Globe’s lovely new paywalled site. This morning, The Boston Globe took the cloak off its brand new website, BostonGlobe.com.
And I really do mean “brand new” — this is no redesign. Years ago, rather than building its own separate newspaper website, the Globe decided to focus on building Boston.com, a site that featured stories from the Globe but also lots more, aimed at creating something more like a community portal than a traditional newspaper site. The strategy worked: Boston.com is one of the most visited newspaper sites in the country, far ahead of most of its major-metro rivals. But for a company that still (like all U.S. newspaper companies) gets the vast majority of its revenue from print, the content created especially for print — newspaper stories — could get a little lost online.
So the Globe is creating a separate BostonGlobe.com that will contain primarily the same stories that run in the newspaper and putting it behind a paywall. Confused? For that first group, there’s still Boston.com. The new Boston Globe website: innovative, functional, sets the pace. Sep. 13th The new Boston Globe website: innovative, functional, sets the pace TAKEAWAY: Take a look at the new Boston Globe website, worthy of a second and third look by anyone interested in studying what a solid, attractive and informative newspaper website should look like.
Here is the new generation of news websites! Typographically: crisp as in print edition, with Miller and Benton interplay I discovered this wonderfully reinvented (don’t call it a redesign, please, because this is all new!) Version of The Boston Globe website while in Copenhagen, sharing the stage with Ethan Marcotte, who was an integral part of remaking it. Amazing stuff. I like the fact that black and white play a key role (saying goodbye to all that overindulgence in blue of the Boston.com), and the typography matches that of the well known printed edition (Miller Headline and Benton Sans) via Webtype .
Faculty. Mike Matas: A next-generation digital book. Search. Recipes. Knitting. WorkLocation. UX. Tony & the Folks! Overall rating Rating Breakdown 6 reviews Value Great Results 5 out of 6(83%)reviewers would recommend this product.
Ready to Buy? Tony & the Folks! Plus $1.95 s&h A portion of the proceeds goes to Concern Foundation an organization dedicated to funding cancer research It's never too late to get fit! And now there's a great way for anyone age 55 and up, with the help of Tony Horton himself! It's Tony & the Folks! Tony keeps you motivated Tony Horton, a nationally renowned fitness expert who has guided thousands to a healthier way of life, teamed with fitness instructor Judi Williams to keep you smiling, feeling fit, and primed for your everyday activities. In just over 30 minutes, Tony & the Folks! Increase energy Reduce joint stiffness Improve flexibility, strength, and balance All the moves in this program offer alternate positions to increase or decrease the intensity.
Recommended for kids age 55–75!
Career hub. NewTechnologies. IR. Personalization. Site architecture. SocialMedia. iPad. Outlook Web App. Dogs. Help. Pearltrees videos.