Segmentation. (4 p's) - Promotion Strategies. THE MARKETING MIX Mobile Edition PROMOTION STRATEGIES Click here if you want Edward to read this part to you Introduction Related Links: Pricing | Place | Promotion | Service Marketing Mix | Emarketing Mix Promotion quiz A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market.
An organisation's promotional mix strategy can consist of: Message & Media Strategy Click here if you want Edward to read this part to you An effective communication campaign should comprise of a well thought out message strategy. What message are you trying to put across to your target audience? How will you deliver that message? Will it be through effective branding? Logos or slogan design? As products move through the four stages of the product lifecycle different promotional strategies should be employed at these stages to ensure the healthy success and life of the product. Pricing Strategies (4 p's) Let Edward read this to you | View a powerpoint slide Marketing Mix | Take a quiz on Price | Take a Pricing Lesson here Pricing Strategies Related Links: Pricing | Place | Promotion | Service Marketing Mix | Emarketing Mix Pricing is one of the most important elements of the marketing mix, as it is the only mix, which generates a turnover for the organisation.
The remaining 3p’s are the variable cost for the organisation. It costs to produce and design a product, it costs to distribute a product and costs to promote it . Fixed and variable costs. An organisation can adopt a number of pricing strategies. Types of Pricing Strategies. (4p's): Place Strategies. (4 P's) : Product Strategies. View a powerpoint slide Marketing Mix | Take a product exercise here THE MARKETING MIX Mobile Edition PRODUCT STRATEGIES Related Links: Pricing | Place | Promotion | Service Marketing Mix | Emarketing Mix Introduction When firms decide to market products there are many decisions to make, each decision can have a long term impact on the success of the product.
Market research at the beginning of the marketing process will help firms make many product decisions including product development, target market and pricing. In this article we cover common product decisions. Product Design The design of a product can often be the thing that sells it, as this is the most obvious aspect of a product. Product design is key in the technology sector; examples include the iPad, the new Volkswagen Beetle (1997 - 2011) and the Dyson Ball vacuum cleaner (pictured below).
PEST Analysis. SWOT Analysis. View a powerpoint slide SWOT Analysis| Download a SWOT Matrix in word format || Introduction A SWOT analysis enables firms to identify factors which need to be taken into account when developing marketing and corporate strategy.
SWOT is an acronym which stands for Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are internal factors which are controllable by the organisation. Marketing Tools and Models. Marketing Mix. Marketing Mix The marketing mix are four principles of marketing that enable a firm to develop their strategy around providing the right product, at the right price, promoted to the right target audience who can then purchase the product at the right place.
The articles below will help you obtain a better understanding of what the marketing mix is made up of. There are further articles to help you develop your understanding of this important topic. The service marketing mix goes on to expand upon the traditional marketing mix and talks about people strategies, process, and physical environment of a firm. Marketing mix What is it? Product Price Place Promotion Packaging Strategies Service Marketing Service Marketing Mix Promotional Mix Expanded Buzz Marketing Ambush Marketing White Labeling Product Placement Product Objectives Hierarchy of Effects Model AIDA Push and Pull Strategy Studying Business Management Visit www.learnmanagement2.com. Marketing Concepts, Theory and Practice.