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17 digital marketing and ecommerce trends for 2013 by Econsultancy CEO Ashley Friedlein. In Share 0 in Share I haven’t spent too much time on giving extensive justification for any of these; they are based largely on the many conversations I have with industry influencers and practitioners. Many are really just notes, or bullet points, but I’ve tried to give links to further information if you want to delve deeper. They are in no particular order though I’ve started with the more ‘strategic’ stuff. As ever, I’d be very interested to hear your thoughts, or feel free to post a link to your own trends or predictions. 1. Obviously digital maturity differs by country globally but there was a phrase used in PWC’s “Global entertainment and media outlook: 2012-2016 ” report which resonated for me.

They describe that we are at the “end of the digital beginning as companies reshape and retool for life in the new normal". With digital now at the core of business-as-usual, PWC believes that experimentation and execution are no longer sequential but will proceed in parallel: I entirely agree.

Content strategy

Methodologie. [Infographie] Inbound marketing: les 6 étapes clés d’une stratégie réussie  L’Inbound Marketing, ou « Marketing relationnel », a pour principal objectif de faire venir les clients spontanément vers soi plutôt que d’aller vers eux.

[Infographie] Inbound marketing: les 6 étapes clés d’une stratégie réussie 

Bien utilisé, il peut faire de vos clients de véritables croyants en votre marque et vos produits. La plateforme Marketing Unbounce a publié une infographie de Impact Branding&Design résumant les 6 étapes d’une stratégie d’Inbound Marketing réussie: 1. Développez une véritable stratégie marketing : définissez vos objectifs, votre but, votre cible client idéale, ainsi que le retour sur investissement souhaité. 2. 3. 4. 5. Inbound Marketing & the Next Phase of Marketing on the Web.

The numbers this fall aren't good.

Inbound Marketing & the Next Phase of Marketing on the Web

After a high above 14,000 last year, the Dow is now thrashing around well below 9,000. The U.S. government is spending over $700 billion to buy unprecedented stakes in the nation's largest banks. Many industries, including technology, are hemorrhaging jobs. This post isn't about all that. It's about the silver lining -- the fact that, just as we saw eight years ago when the first Internet bubble burst, financial pressure is now forcing companies to make changes. In 2001, when the last downturn began, businesses began shifting some of their marketing dollars to search engine advertising.

As we enter a second Internet downturn, businesses are again seeking efficiency. These changes are laying the foundation for a new era of marketing on the web - the Inbound Marketing era. What Is Inbound Marketing? Inbound Marketing is marketing focused on getting found by customers.

Blog strategy

An Inbound Marketing model for 2013 [New infographic] It’s almost a year ago since we created our blueprint for content marketing infographic – and with so much conversation now around the converging of digital and ‘off-line’ media, the proliferation of mobile and the increasing popularity of marketers talking about paid, owned and earned media we wanted to update our blueprint for 2013.

An Inbound Marketing model for 2013 [New infographic]

Paid, owned and Earned media meets Inbound Marketing It’s important to be alert to paid, owned and earned, in relation to content and inbound marketing. Especially owned media – this has to be a key priority in 2013. Without your own (ed) brand platform from which to both publish, and to which you want to drive traffic there becomes a far weaker case to create and promote content.

Since how will you garner any traction with your consumer, show any conversion? Please let us know how you find our model – thanks!

SEO