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This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. If you've already searched for some Fan Page inspiration and undertaken the task of building a custom landing page for your business's Facebook presence, you may now be in the market for some features that will further engage your fans. A nice feature of the modern social web is that it's modular.
Susan Payton is the President of Egg Marketing & Public Relations , an Internet marketing firm. She blogs at The Marketing Eggspert Blog . Follow her on Twitter @eggmarketing . So you paid attention to what everyone is saying and you created a Facebook Page for your business. You’ve got your press release links, photos and videos ... but no one seems to care.