The Pearson Archetypal System. BeanTowne Coffee House. Top 10 Ways To Be A Facebook Fan Page Rock Star | Cindy W. Morrison. The changes to facebook can make your company a rock star on your fan page. The biggest companies can be personable with customers and the smallest companies can compete with the big dogs. W/ approximately 600 million users… you can’t afford not to be on Facebook! I’ll be debuting videos over the next few weeks to show you how to do all the tips below.
In the meantime, this list can get you rocking and rolling.Tip #1 – Post On Other Pages As Your Fan PageOne of my FAVE facebook changes recently is the ability for fan page administrators to switch page mode. Basically Joe (the owner of a pizza parlor) no longer has to make comments on others pages from his personal profile.
He can now give much more exposure to his pizza parlor’s fan page by now making comments as Joe’s Pizzeria. (To add a personal touch… at the end of every Joe’s Pizzeria post he should sign “Joe” so folks know it’s him. Like what you see here? Optimizing Social Media Pages for Search. Successful social media marketers do a lot more than set up a profile. They invest real effort in creating and distributing content to their followers, facilitating conversations, developing contests or games, and persuading interested consumers to connect with them. This makes Facebook pages and Twitter profiles valuable landing pages for the brand.
But in many cases, those pages aren’t easy for consumers to find via search. SEO platform BrightEdge found that less than a third of the top 200 brands in the Fortune 500 had Facebook pages that appeared in the first 20 Google results for the brand’s name. Nearly half of brands did not appear in the top 40 results. SEO for Twitter profiles was in a similar state. Only about a third of brands studied had a profile in the top 20 search results. The same SEO best practices that apply to regular webpages can also boost search rankings for social profiles, according to BrightEdge. Keep your business ahead of the digital curve. Media | Contact us. Web Sites - Thirty Ideas to Help You Tackle Blogger's Block. In this article, you'll learn... 30 ideas for posts to help you create a well-rounded corporate blog Key types of information to share with your audience via your blog A corporate blog can be a key component of any marketing strategy.
It can help generate leads via search engines, demonstrate your team's customer-centric culture, and engage your target audience by providing them information they need and allowing them to interact with thought leaders in your organization. Rather than placing the responsibility of blogging solely on the CEO or VP of Marketing, however, you can involve nearly every employee; the result will be to nurture thought leadership throughout the company. But your coworkers may be initially hesitant to jump on the blogging bandwagon. Perhaps they are completely new to blogging and don't know where to start. Or maybe they simply don't know what to write.
Here is a list of 30 ideas sure to help get everyone's blogging fingers typing: Your company's elevator pitch. 14 Best Practices for Long-Term Social Media Success. Brian Solis is principal of Altimeter Group, a leading research-based advisory firm. Brian is also the author of the all-new Engage! , an award-winning guide for businesses to build and measure success in the social web. Follow him on Twitter. As a consumer, you are blasted with the same request over and over: “Follow Us on Twitter, Like Us on Facebook.”
Why should I? Today, a notable number of businesses are approaching branded social channels from a "ready, fire, aim" approach. The key to zooming in on purpose and usefulness within social channels starts with the realization that there is no one audience. The answer is as simple as it is revealing. So what are the best practices for creating an engaging social stream? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Following these best practices will prevent your brand from falling victim to the coming wave of customer unlikes and unfollows. Interested in more Soccial Media resources? FanGager. The Top 10 Social Media Questions Ad Agency Clients are Asking. 50+ Social Media Tools and Sites: Beyond Facebook and Twitter.
MyAlltop. How I use Twitter. Hello, I’m Robert Clay. Thanks for stopping by and Welcome to Marketing Wizdom. If you’re on this page it’s probably because you’ve clicked through from my Twitter profile (@marketingwizdom). This page explains how I use Twitter, what you can expect from my tweets and who and how I follow so that you can decide whether you’d like to follow me. How I use Twitter I use Twitter as a news source, to add to my knowledge, to maintain cutting edge awareness in my area of expertise and to discover, learn from and engage with people globally who share similar interests.
I also use Twitter as a publishing tool to share knowledge and information I come across which I believe will be useful to any aspiring market leader, entrepreneur, or anyone involved in running or marketing a business. I have many rich interactions on Twitter and, time permitting, try to respond in person to everyone who interacts with me. Tweet topics: My Follow policy If I’m following you it could be because: How I follow Finally … How Social Media Has Helped to Reshape Marketing - TNW Social Media. Marketing is an ever-changing landscape, which we’ve seen with the rise and fall of SEO and the revolution of Inbound Marketing led by the guys over at HubSpot.
Social Media has also become one of the big influencers in marketing, becoming an integral part in any successful business marketing strategy. Here are some ways that Social Media has helped to reshape marketing. Facebook and Twitter’s new influence on Search With how ‘likes’ and ‘shares’ plus ‘retweets’ are becoming more and more important in getting the word out, the big search engines have started to realize that those public announcements are like a vote of confidence from the sharer.
Permanent links were what all SEOs had dreamed about. Now, SEOs are hoping to get their links shared by influential tweeters, which are proving to influence search ranking factors. Companies Focus on Engagement versus Selling Blogging to Build Influence and Authority Social Media as a New Distribution Channel Social Media Advertising. Ten reasons to blog even if nobody reads it.
Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community” or comments at all. There must be some good business reason they do it, right? There better be. Every corporate marketing activity must somehow be tied to creating shareholder value and blogging is no different.
Let’s look at ten legitimate business reasons why your company should be blogging — even if you can’t seem to build a community of active readers. 1) Search engine benefits — This may be the most obvious business benefit of blogging. 2) Marketing differentiation — Finding a way to stand-out may be the most difficult chore a business faces. 3) Infinite search life — A few weeks ago I received a call from a potential new customer in the Middle East looking to me as a possible marketing consultant.I had to wonder how in the world they found me! Stars: Spotlight on @TweetSmarter.
This is the second of a new series on Klout influencers (“Klout Stars”) and how they got to where they are today. The first was with Brian Solis and we’re excited to be able to interview Dave Larson, behind @TweetSmarter for today’s post. About TweetSmarter: The @TweetSmarter account has won a Knight Foundation and Shorty award, been pictured on the front cover of CNN’s technology section, profiled by the Huffington Post, and has answered thousands of questions for Twitter users around the world over the past three-and-a-half years.
Run by Dave Larson with the help of his wife Sarah, @TweetSmarter has been ranked as high as one of the three most influential accounts in the world in years past by various influence measurement services. Oprah even once displayed Sarah’s personal account—with the message “follow @SarahJL“—during their first big segment on Twitter. We asked… 1. The idea was to learn how to help as many people as we could use Twitter well. 2. 3. 6 Steps in Developing a Social Media Strategy. InShare75 Having a solid social media strategy can really help make a difference in the success of your campaigns. Start here. Because social media is around us more and more, companies are starting to see the value in add it to their marketing mix. However, many are unsure where to start or how to develop a plan. By using social media correctly you can engage your audience in new ways, be more personable, develop new connections, and maintain the ones you have.
Let's consider the development of a social media strategy with these six steps: 1. Get online and listen to what is being said. Determine your audience and where they are online. Once you have identified where your audience is, then listen to what they are saying. Next, find out who's driving the conversation or those that have a strong influence. 2. You should now be in a better position to establish your goals now that you have had a chance to "listen" to your audience. 3. 4. Optimize your content with your targeted keywords. Four steps to make social media work for your business - Dream Local - Belfast - Waldo - The Republican Journal.
I often get questions from business owners wondering how social media can work for them. Many say they have no time at all to utilize social media, and I completely understand – but share they are missing a huge opportunity. Others will have questions that go straight into tactics: “I posted x, y, and z on Facebook, but I only have 25 fans”, or “I post things all the time but no one comments”. Even though it may seem counterproductive, before I start to answer these questions I make them take a step back and talk to them about their overall strategy and business needs.
Because social media marketing can be largely free, many people jump in and start using the tools without first putting together a plan of how they want this marketing to work for them, or without understanding its strengths and weaknesses. 1. 2. 3. Questions to ask yourself when developing your plan: What is your target market?
4. Need help developing your online marketing plan? FanGager. FanGager. Which Social Networks Should You Be On? [Marketing Cast] Maybe being on all possible channels isn’t quite as effective as focusing on a few of them. In this episode of the Weekly Marketing Cast we discuss how you can approach this question. Where Is Your Target Audience? “What is really important is to figure out where the people that you are trying to reach are,” says David Meerman Scott. If you are trying to reach executives, for instance, LinkedIn is probably a good starting place. Don’t Be Everywhere You don’t need to be on every social network in order to be a social media-savvy business.
Eventually, as David pointed out, it comes down to choosing the right social media networks and giving yourself permission to not stress about being present on some other channels. Photo Credit: Asthma Helper. 5 Must-Dos for Effective Twitter, Facebook, and Blogging Campaigns. Time suck Life is funny, isn’t it? You jump into blogging and worry about organic optimization because ABC SEO specialist said, “if you build it, they will come.” Ah, the undefined they. Well, in this case it’s they, as in, the search engines, the visitors, the conversions.
You jump into the huge time suck of engaging on Twitter and Facebook because XYZ social marketer said, “you have to give your customers some face time”. Do you feel like a Mexican jumping bean, yet? Although no one has exactly the same reasons why a campaign hasn’t worked out as expected, usually it’s because they’ve forgotten something – some step – along the way. 1. Look – most of you didn’t start your business without a plan of action, right? So, whether you’re blogging, giving Facebook some face time or tweeting on Twitter, first figure out why you’re doing these things. For example, a goal to reach might be “increased engagement on Twitter” or “more comments per post”. 2. 3. Choose your metrics 4. 5. Conclusion. How to track Social Media within Google Analytics - TNW Social Media. For all the information and insight Google’s powerful Analytics tools can provide, they’re still only providing some top level figures, primarily Direct, Search and Referral traffic.
Think, “Traffic is traffic?” Well think again, as more and more marketers and private individuals are drilling deeper to gain a better understanding of what social media actions are resonating well with their communities, and which aren’t. But how do we separate the social media wheat from the day-to-day chaff? By adding a few Advanced Segment filters to your Google Analytics account, you can easily pinpoint social media interactions, and thus the associated traffic sources for your web property. Let’s get started… First and foremost, you’ll need a fully functioning Google Analytics account, meaning, your tracking code is installed correctly, and Google provides the, “All systems are a-go!” To set up a custom segment, first navigate to Traffic Sources in the list of available options from the left column. Why Twitter Marketing. I have so many great connections on my twitter, many of who take time out regularly to give a re-tweet or to say a few kind words.
That’s what I look forward to the most every time I go to my twitter account. If they could only see me smile…. :-). Do your twitter friends and connections make you smile too? Social networking is a powerful medium for people with a mission and a vision to do good in the world by helping others along the way. Let's get connected and make a difference everyday. Idea… not another one LOL … :-) As I’ve set up this site for dofollow links back to websites I thought it would be a great idea to invite everybody over to get some new connections and a few links back to wherever they choose. As for Twitter I’m inviting you to come over and give a brief about yourself and hopefully we can all find a few more followers or new folks to follow, in our niche or areas of interest. Are you ready to give it a go?