Real Estate
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Eye tracking studies have revealed valuable information about how people read and interact with websites. One study, Eyetrack III, published a summary of their eye tracking results for news sites . While this is just one eye tracking study focused on a particular type of site, I think there are instructive nuggets here for any informational website. In no particular order, here are 12 results I found particularly interesting. 1.Headlines draw eyes before pictures.
Eye tracking study reveals 12 website tactics - StumbleUpon
Hero individuals are most fulfilled when they can rise to and overcome a challenge. Naturally determined, achievement-oriented, and focused, they enjoy demonstrating a winning attitude and often can motivate others to achieve their goals. They’re usually excited and challenged by the opportunity to prevail against the odds. Hero organizations normally are very successful at producing consistent results; creating teams and systems that fulfill objectives; and giving their all to achieve a goal.
The Pearson Archetypal System
Explorer individuals are most fulfilled when they can seek out new approaches and perspectives. Naturally independent, authentic, and curious, they’re able to follow unique paths and motivate others to explore uncharted territory. They’re usually excited and challenged by the opportunity to blaze a new trail. Explorer organizations often are very successful at staying current with trends, encouraging individual initiative, and providing others with the opportunity to learn and grow. Explorer types need to avoid being unwilling to settle down or commit to a course of action; forgetting to coordinate with others; and overlooking the needs of others.
The Pearson Archetypal System
Archetypal Branding™
For thousands of years, creative individuals have discovered the right archetypes for a brand by hunch and by genius. From the raw beginnings of advertising, they have told archetypal stories in their ads. But never before has the search for the right archetype and the right story been made systematic or scientific. Archetypes are the most ancient grooves in our mental architecture, which Carl Jung described as "making the unconscious conscious". Properly employed, archetypal branding brings meaning and profits to a brand, by attracting and keeping the right clients and communicating the intrinsic value of your brand. Today, the brand is a repository, not merely of functional characteristics, but of meaning and value.
Nordstrom's Employee Handbook — short and sweet - (37signals)
We’re glad to have you with our Company. Our number one goal is to provide outstanding customer service. Set both your personal and professional goals high.
The Nordstrom Way To Customer Service Excellence
Outstanding customer service - the key to successful organizations, a competitive differentiator and a facilitator of customer loyalty - synonymous with one of the nation’s leading fashion specia Outstanding customer service - the key to successful organizations, a competitive differentiator and a facilitator of customer loyalty - synonymous with one of the nation’s leading fashion specialty retailers; Nordstrom is known for providing the ultimate customer service experience. How did Nordstrom earn this reputation? How did they become the national standard of customer service? What is the Nordstrom philosophy?
Roll Out the Blue Carpet How Ritz-Carlton can teach you to serve your customers better. (Business 2.0) – Last November, Bill Kapner, CEO of financial software provider Bigdough, checked into the Ritz-Carlton in Palm Beach, Fla. Before introducing himself, he was greeted--by name--at the front desk.
Roll Out the Blue Carpet How Ritz-Carlton can teach you to serve your customers better. - May 1, 2004
Real Estate Mission Statements
Real Estate begins with property, but it doesn't end there. Whether your business deals with purchases, sales, financing, or everything regarding property, you can learn something from what these companies see as their mission in Real Estate. Norris & Company Real Estate is Vero Beach's premier upscale real estate firm. They specialize in luxury waterfront homes and condominiums, particularly in Vero Beach and Indian River County, FL. Mission Statement
