Scatter/Gather: a Razorfish blog about content strategy, pop culture and human behavior. Make Your Content Make a Difference - Smashing Magazine. Advertisement Content, content, content.
It’s an obvious part of any interactive experience. Content Strategy: Optimizing Your Efforts for Success - Smashing Magazine. Advertisement Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience, or to key administrators, is often hard. Being so inherently complex, it’s often easiest to tackle by example. My first job as a Web content writer involved creating a campaign that promoted holiday spending and travel.