McKinsey - Capturing business value with social technologies. Social technologies, in their relatively brief period of existence, have found favor with consumers faster than previous technologies did. It took 13 years for commercial television to reach 50 million households and 3 years for Internet service providers to sign their 50 millionth subscriber. Facebook hit the 50 million–user mark in just a year and Twitter in nine months. Sweeping cultural, economic, and social changes have accompanied this accelerated pace of adoption by the world’s consumers. Companies, too, have adopted these technologies but have generated only a small fraction of the potential value they can create.
Since “social” features can be added to almost any digital application that involves interactions among people, the range of uses is immense and measurement correspondingly challenging. Of late, some bearish sentiments surround social technologies after disappointments for several companies in the capital markets. Productivity possibilities Exhibit 1 Enlarge Exhibit 2. McKinsey - Demystifying social media. Executives certainly know what social media is. After all, if Facebook users constituted a country, it would be the world’s third largest, behind China and India. Executives can even claim to know what makes social media so potent: its ability to amplify word-of-mouth effects.
Yet the vast majority of executives have no idea how to harness social media’s power. Companies diligently establish Twitter feeds and branded Facebook pages, but few have a deep understanding of exactly how social media interacts with consumers to expand product and brand recognition, drive sales and profitability, and engender loyalty. We believe there are two interrelated reasons why social media remains an enigma wrapped in a riddle for many executives, particularly nonmarketers. What we hope to do here is to demystify social media. In short, today’s chief executive can no longer treat social media as a side activity run solely by managers in marketing or public relations.
The social consumer decision journey. The Race to Monetize Online Video. Everyone knows there is money to be made in online and platform-based video, but finding ways to profit from your favorite streaming clips, shows, and games is not enough. In November Bain & Co., one of the world's largest business consulting firms, surveyed more than 3,000 consumers in Asia, Europe, and the U.S. regarding online video, revealing some interesting findings. Laurent Colombani, co-author with Patrick Béhar of the study "Connected Devices and Services: Reinventing Content," says there is a consistently high penetration rate in Western countries for connected devices.
"Ranging from fifty to seventy percent," he says. Despite this high level of engagement, online and platform-based content continue to lag when it comes to traditional revenue streams. The current problem is twofold: One, due to the saturation of online video, consumers are looking for high-quality content that is free or near-free. However, the plethora of players in the market is only the first obstacle. Trends That Will Shape 2014. 2014 is going to be a killer year for Social Media and Small Business. Social Media allows small businesses to leverage technology to even the playing field with bigger brands and companies.
In 2014, some of the trends we saw in 2013 will continue to rise while others will fall. But it all comes down to how you communicate with your customers, how you leverage relationships, and of course how you share GREAT content. Content is what businesses are built on today. It always has been and always will be. So without further ado, here are 11 trends for 2014 and how you can get ready: 1. 2. 3. 4. 5. 6. 7. 8. 9. SEE #1 above. 10. 11. 2014 is going to be an exciting year. Connect: Authored by: Stephanie Frasco Stephanie Frasco is a leading social media consultant and author. See complete profile. 7 grandes tendances social media marketing 2014 - Turner Communication. 5 tendances marketing en médias sociaux pour 2014. 2013 tire déjà à sa fin et je laisserai à d’autres le soin de dresser les bilans qui s’imposent, tellement il s’en est passé des choses au courant de la dernière année.
D’un point de vue numérique, le marketing continue de subir la pression de nouvelles plateformes et de nouvelles possibilités, ouvrant de multiples possibilités pour qui sait bien oberver les tendances de fond. Voici donc bien humblement cinq tendances que je pressens pour 2014 du côté des médias sociaux et leur utilisation dans une perspective marketing. 1.
Facebook plafonne, Twitter cartonne Évolution de l’utilisation des médias sociaux par les adolescents américains. C’est un secret de Polichinelle depuis plusieurs mois déjà, mais d’aucuns s’entendent sur la chose: Facebook a atteint le point de maturité dans la pénétration de la plupart des marchés occidentaux. Il sera intéressant de voir l’évolution de Twitter qui, justement, fait le plein auprès des 13-25 ans qui en ont marre de Facebook. 2. 3. 4. 5.