Edan Gelt works with clients to increase sales, drive traffic and enhance brand awareness. She has the ability to adapt to seasonality, location, and competition.
Edan Gelt Marketing Strategist, Fitness Blogger. “Miracles are just a shift in perception from fear to love.”, Marianne Williamson Five years ago, my 4-year-old daughter was diagnosed with Leukemia.
At the time, I was working full time and running a side business, while my husband and I also managed property and he worked full time. We had a lot going on and the diagnosis was like being hit by a freight train. I remember the fear in the hospital as we sat up all night, discussing what the long-term prognosis could be and what our lives as a family would look like. I had all these balls in the air and for the first time, I was okay if all my projects crashed around me; everyone would understand – my baby had cancer.
Day two, or maybe it was day three of our hospital stay; my husband and I sat whispering over our daughter. Behance. Edan Gelt Tips for Securing Sponsorships. How to Secure Sponsorship? How to Determine the Value of a Sponsorship? Zumba – 30 of 30 complete! I’ve never tried Zumba before, to be honest, I was just too intimidated.
North Shore Dads develop Trainerly Offering Last Minute Online Fitness Deal without Membership. Northbrook, IL – Russ Berkun and Leo Akselrud, local dads and residents of Glenview and Northbrook, developed Trainerly (www.trainer.ly) – an online fitness platform to deliver last minute deals for classes at local fitness studios.
Users of Trainerly can log on the night before or on their way home from work to find an available class deal near them without committing to a membership at a studio or gym. Unlike popular fitness site ClassPass, no membership is required for Trainerly, classes are available based on need, location, and budget. Trainerly founders Berkun and Akselrud decided to launch the platform after finding it frustrating to make scheduled class times.
Whether they were stuck in traffic, in between meetings, racing home after work or driving kids around town, the partners said they often missed scheduled class times at their local studios and wished there was an app that would offer a fitness class near where they were at. Source: Acupuncture for Fitness Junkies. I’ve never had acupuncture; needles make me a little squeamish so I was a bit hesitant to try it.
Being a fitness junkie, something is always hurting – my knees from running, my neck from cycling, my mid-back from just about everything. I was researching different ways to deal with the constant stiffness and pain. As I searched, acupuncture continually showed up in my search results. Lock And Roll TradeShow Master. Edan Gelt Marketing Strategist, Fitness Blogger.
One of the greatest joys about my role as a Marketing Consultant is that I get to work on several projects and see amazing ideas bloom from concept to rollout.
The latest project is Lock & Roll Organizer. The idea was born sometime before 2012 in Mark Tavolino’s garage. A builder by trade and an organization guru by nature, Mark built a unique organization system for gardening tools, golfing gear and his kid’s toys. What is More Important? : Presentation or Content. Prepping For Your Presentation by Edan Gelt. Delivering an Effective Presentation By Edan Gelt. Ways to Deal with Gauge Your Fitness. The Importance of Community Relations for Business. Community Relations is the driving soul of an organization – it is not an afterthought or reactive endeavor but a strategic undertaking for all companies, big or small.
When a business commits to community relations as part of its core business strategy, it helps attract and retain top employees, positions itself positively among customers and improves market and brand position. Positive, proactive connections to the community can translate into a boost to the bottom line. Here are 10 steps to Community Relations best practices: 1) Create a written vision statement, which acknowledges the importance of community issues, and the direct relationship they have on your company’s future success. 2) Mainstream this vision statement as foundation throughout the organization. 3) The business leader, boss or CEO must continually communicate and act on the company’s commitment through emails, presentations, websites and collateral to employees and also take a personal leadership role in the community.
Community Relations by Edan Gelt. Presentation or Content: What is more important? – Edan Gelt. A marketer for more than two decades, Edan Gelt has often debated with colleagues and clients about which is more important, presentation or content.
This argument has covered everything from RFPs and presentations to marketing campaigns and website development. On one hand, you want to present the importance of your concept but on the other hand, a ton of data does not entice someone to consider you. Decisions The best way to describe the presentation and content is to relate it to the way children make choices. Presentation or Content: What is more important? A marketer for more than two decades, Edan Gelt have often debated with colleagues and clients about which is more important, presentation or content.
This argument has covered everything from RFPs and presentations to marketing campaigns and website development. On one hand, you want to present the importance of your concept but on the other hand, a ton of data does not entice someone to consider you. Decisions The best way to describe the presentation and content is to relate it to the way children make choices. It’s a holiday, you offer two equally sized packages to your child and tell him/her to choose one to open. In the brown box sits a brand new iPad, the other sparkly package contains a blank old notebook of the same weight. Plan Ahead Before you create your presentation, RFP, website, etc. – know your target audience. Move Toward to Gauge Your Fitness – Edan Gelt. Marketing as a Game of Chess – Edan Gelt – Marketing Strategist, Fitness Blogger. What is marketing strategy and what do strategists do?
I feel like I’ve answered this question so many ways but defining it through the game of Chess is my ultimate favorite. Marketing is the act of taking a look at your business from a 500-foot level. In comparison to Chess, the board is your marketplace (or your business) depending on how you want to play, and the goal is to either capture your clients or maybe it’s to remove your competitors (depending on your 500-ft view). So how is Chess like Marketing Strategy? Goal: Checkmate an opponent’s king Strategy: I’ll open with “X strategy of opening moves” and attempt to control the middle of the board.
Approaches to Gauge Your Fitness. Achieving fitness goals can challenge for anybody.
If you need to accomplish top fitness and lifelong health you should set and get wellness objectives. In any case, how would we do this? Through comprehension, focus, and responsibility you can achieve your objectives. Everybody's fitness level is different, and are personally based on factors in a couple of various classifications including aerobic fitness, muscular fitness, adaptability, and body creation. Fitness is more than how quick or long you can run, how much weight you can lift or what your body looks like in a swimsuit. Resting Heart Rate Your resting heart rate can be a good, simple sign of your general fitness level. Brisk Walk This test shows the level your cardiovascular fitness is at. Edan Gelt - Marketing Strategy Creation. “What is your Role?”: Marketing Directors/Strategists by Edan Gelt.
I remember the first time I told a friend I was going to school to become a “marketer” (over 20 years ago). I was asked if I was going to “hand out flyers”. Yep, that’s me; I’m the flyer distributor. I went off to get my BS in marketing and economics and later my MBA. Even as I progressed throughout my career, people were confused about what I actually did.
Marketing Directors/Strategists:“What is your Role?” I remember the first time I told a friend I was going to school to become a “marketer” (over 20 years ago). I was asking if I was going to “hand out flyers”. Yep, that’s me; I’m the flyer distributor. Creating Marketing Strategy by Edan Gelt. Marketing Need Analysis. Marketing Analysis and Need determination. Basics of Search Engine Optimization – Edan Gelt – Marketing Strategist, Fitness Blogger. PPC, SEO, ORM, SMM? What are they and what do they do? I’ve often been on the other side of the table as a client being handed hefty reports filled with stats and concepts that just don’t make sense. The graphs show me positive and my sales are negative or vice-versa. I’ve also been lead to believe marketing efforts aren’t effective without these fancy acronym strategies in my toolbox.
If you’re like me, relax. What is Partnership Marketing? All About Marketing by Edan Gelt. Marketing Psychology: Maintaining Toy Demand Post Holiday Season – Edan Gelt – Marketing Strategist, Fitness Blogger. If you’re a parent, have you ever wondered why you find yourself in a line, expensive toy in hand, after the holiday season? I have. Whether you are loaded with gift cards or cash-in-hand from family and friends, there is always that one big spend after the holidays.
This is not an accident. Toy manufacturers have our number! Toy manufacturers are faced with the dilemma of keeping demand post-holiday. How it Works: Your kids are dialed into toy advertising pre-holiday, whether on an iPad, the Cartoon Network or the flashy toy catalogs that come in the mail. This toy is the primo gift and your child cannot wait to get it.
You go holiday shopping and to your amazement, the toy is out of stock. You look on eBay, Amazon, Craigslist and the toy is 10 times the retail asking price. In hopes of the toy actually being stocked, you wait. A few days before Christmas, you give in and buy something else. In hopes your child will be happy with the substitute gift, you move one. Like this: FITNESS FAVES AND FADS – A MARKETERS PERSPECTIVE. Last month I launched a social experiment, branding myself as a fitness mom and started a blog at www.edanjoygelt.com. My brand wasn’t far from the truth – I’ve religiously, worked out for decades and fitness has always been a part of my life, I just wasn’t an expert athlete. At the start of my experiment, my goal was to understand the impact of social media and obviously reap the benefits from the exercise but what I also gained was a lesson in the marketing and psychology of fitness.
A marketing strategist to the core, I was excited by what I learned and couldn’t wait to share. Profit Model It’s well known that the strategy behind the lucrative fitness business includes a monthly membership fee and attendance. This strategy has allowed many basic and full-service clubs to enter the market at varying costs and still be wildly profitable. Partnership Marketing - A How To Guide. What is Marketing? “You Are Fat” & Bad Messaging – Edan Gelt. Before starting my fitness blog (www.edanjoygelt.com) – I was working with a MedSpa on a marketing project. My Kennedy. It's official, February 2nd marked Kennedy's cure date which means we are done with Leukemia - for good!!! To celebrate, we went out to dinner, Grandma, Grandpa, Uncle Sergey and Nicole celebrated with us. Kennedy picked sushi. The Social Experiment -Social Media 101 – Edan Gelt. In the corporate world, I was never truly trained in social media.
Palatine Mom Edan Joy Gelt Launches Fitness Blog to Review 30 Local Fitness & Yoga Studios in 30 Days - Palatine, IL Patch. PALATINE, IL – Edan Joy Gelt, an ordinary, 40+ year-old mom of two, recently launched the blog www.edajoygelt.com and the Joy of Fitness Facebook page. Enhance your Dream House by Rehabbing an Old Building – Edan Gelt. Palatine mom starts fitness blog to review fitness and yoga studios. PALATINE, IL -- 30 Studios in 30 Days is the mission of Edan Joy Gelt, an ordinary, 40+ year-old mom of two who recently started the blog www.edajoygelt.com and the Joy of Fitness Facebook page.
Her goal is to attend the diverse group of classes and live to blog about it. Gelt discovered the therapeutic effect of exercise when her 4.5 year-old daughter Kennedy was diagnosed with leukemia in 2012. Decorate your Dream House by Rehabbing an Old Building. Edan Gelt Is that you are looking for rehabbing business strategies that could confirm you with better profit? HIP Back To School Fashions 2013.