Social Media Compliance | CMP.LY - Social Media Disclosure. CMP.LY empowers businesses and individuals alike to take control of their social media through its CommandPost and PowerPost products, each of which provides a powerful combination of measurement, management and monitoring tools not available anywhere else. CommandPost Oversight CommandPost Oversight gives you the visibility and control you need to manage your company’s exposure in social media. It doesn’t matter whether you’re using one corporate channel or engaging a vast external network, publishing a single tweet or launching a company-wide, multi-platform initiative—we give you the tools to create compliant programs and address potential problems, all from a single dashboard. Features Overview CommandPost Oversight Provides: Simplified Disclosure The only system for including “fine print” in social media to deliver rules, disclaimers, warnings or any other type of disclosure.
Documented Audit Trail Automated Monitoring Content Archive Alert & Follow Up Tools Centralized Compliance. Social Media Compliance Isn't Fun, But It's Necessary - Ryan Holmes. By Ryan Holmes | 1:00 PM August 23, 2012 On May 24, 2012, Goldman Sachs did something it had never done in its venerable 143-year history. It tweeted. “We are now live on Twitter (finally) at the GS Annual Meeting,” chirped the inaugural tweet. “Follow us here for updates on our work, our research, and our people.” 132 characters for Goldman; one giant leap for the Twitterverse. For highly regulated sectors like finance, social media can be a legal minefield.
These hurdles aren’t unique to financial services — insurance, pharmaceuticals, health care and government all face regulation, to name a few examples. Complicating matters, social media in the enterprise is spreading at viral speeds. The good news is that implementing an effective social media compliance process isn’t rocket science. “Everything starts with a firm’s social media policy,” Langford says.
Once a policy is in place, training is critical. Employees don’t need to track all that activity by hand, of course. Social Compliance 101: An Interview With Strategist Mike Langford. @MikeLangford, Compliance Guru Is your firm social media compliant? Financial services, healthcare and many other industries face strict rules governing what they can communicate to the public, clients and stakeholders. And these rules extend to social media. Having a social media policy, training employees on dos and don’ts and using the right technology (ahem, Social Media Management System, HootSuite) are all critical pieces to social compliance.
HootSuite CEO Ryan Holmes recently discussed how to develop a social compliance process in a blog post for Harvard Business Review. For expert advice, he consulted Mike Langford, a financial industry veteran and CEO of Austin-based Big Beak Media, a digital agency specializing in social media and compliance strategy. Demystifying Social Media Compliance HootSuite: Which industries should be concerned about social media compliance? HS: What are the top three things that businesses DON’T know about social media compliance? Why Compliance Matters. Social Media Content Violates FTC Regulations. Your Social Media Marketing tactics may be in violation of Advertising Standards designed to protect consumers from unwanted solicitation, deceptive ad practices, and inappropriate content. With the growth of Mobile and Social Web, we are seeing a shift in the way Advertising Standards are viewing branded content.
Is your strategy and Social Media Marketing policy adapting as well? Here’s what you need to know before it’s too late. What is branded content? Branded content is any content around the Web that is posted by or leads to your brand. For now, I’d just like to focus on social content. What were they thinking? How do brands avoid a future of social media exile? Are Fortune 500 companies exempt? How can you be sure you’re transparent enough? Download the FTC “Dot Com Disclosure” document here*. How can I ensure compliance? What sparked this post? What is Hijacking? Are all chat rules the same? Are you guilty? Image credit: Alfredoe on Someecards.com Connect: Authored by: Navigating FTC's Guidance on Social Media Marketing. With the rapid growth in social marketing, the Federal Trade Commission has become increasingly concerned about these new methods of reaching out to consumers. Specifically, it's wary about ways in which some brands and their agencies have abused these evolving media tools, betraying the trust of consumers and the social communities in which they interact.
These practices include paying Internet users to post disingenuous positive product reviews; "astroturfing," where advertisers pretend to be unaffiliated consumers and post misleading or false information; and creating Flogs, fake blogs that purport to be objective, but are really designed to covertly promote a product. As a result, effective Dec. 1, the FTC will have new guidance in place for advertisers who make use of social media.
Even if a celebrity is contractually obligated to make scripted comments, they're still personally liable if they know or should know the claims are untrue. Continue to next page → Alan L. Are You Disclosing? What You Need to Know about FTC Rules and Social Media. Have you wondered about U.S. Federal Trade Commission (FTC) disclosure regulations? Wondering whether you’ve been compliant? Keep reading for a detailed understanding of FTC rules and regulations on endorsements and testimonials in social media. Some background… Any time the US Government implements new regulations, there is discussion, debate, information and plenty of misinformation. Nearly 2 years ago, in December 2009, the FTC revised, for the first time in 3 decades, its rules and regulations about endorsements and testimonials in advertising.
The prior rules were made long before the Internet and needed to be updated to account for this new type of media. Disclosure: Good for you, good for your audience. When do you have to make the disclosure? The FTC guidelines for endorsements and testimonials in advertising say if there is a connection between the endorser and the seller of the product or service, full disclosure is required.
What is a connection? What is an endorser? Absolutely!