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1.1 Determine if you want a website - Webmaster Tools Help. There are many ways to make a presence on the web and a website is just one of them. Other types of web presence include social media channels and sites that allow customers to review your business. Before you start making a website, make sure you understand what’s provided by the different types of web presence and the costs and benefits associated with each type. Both your own website and other types of web presence: Reach new and existing customers Allow customer interaction (e.g. comments, photos) Allow customer reviews Can be found on desktop and mobile Can showcase credentials (e.g. awards, recommendations, testimonies) Require ongoing maintenance (e.g. protecting against hackers, removing spam, responding to comments) There are also many differences between having your own website and using other types of web presence.

Your own site: Other types of web presence: As you think through these points, figure out what you’re trying to achieve with your online presence. Search queries - Webmaster Tools Help. The Search Queries page shows those Google Web Search queries that have returned URLs from your site. You can also see information about the pages on your site that were seen most often in search results (top pages).

We compare daily averages for the selected period to daily averages for the previous period. We show the last 30 days of data by default, but you can set the date range for the report using the calendar selectors above the graph. View Search Queries: On the Webmaster Tools home page, click the site you want. Search Queries data The Search Queries report shows the following elements: Queries: The total number of search queries that returned pages from your site over the given period.

You can view up to 90 days of historical data. Filtering query data The default Search Queries report shows combined query stats for all searches. Queries containing (or excluding) a certain word or phrase. Query details How to use Search Queries data Review the Query list for expected keywords. Using the SEO Reports - Analytics Help. Search Console data Search Console data is joined with Analytics data via the Landing Page dimension.

This integration lets you see how pre-click data like queries and impressions correlate with post-click data like bounce rate and transactions. The Search Console reports include one dimension that is specific to Google Web Search data: Queries: The Google Search queries that generated impressions of your website URLs in Google organic search results. The Search Console reports in Analytics use four metrics specific to Google Web Search data: Impressions: The number of times any URL from your site appeared in search results viewed by a user, not including paid Google Ads search impressions. Landing Page dimension Search Console aggregates its data under canonical URLs (learn more), whereas Analytics uses the actual landing page URL.

Most of the time, landing page and canonical URL are the same. Analytics has behavioral data for the individual URLs of the landing pages, for example: Domains - SEO Best Practices. SEO Tutorial – Domain Name Optimization. SEO Tutorial Domain Name Optimization updated February 2014. You might think what’s the name of my business have to do with search engine optimization (SEO)? If you choose the correct business name and business domain name in the first place it makes the whole search engine optimization process so much easier.

As you’ll discover later links to a web site are very important, in fact essential for high search engine positioning. The text associated with those links called anchor text is one of the most important SEO factors to get right when it comes to optimizing a site. SEO Tip How to Choose a Good Website Name The text SEO Gold used to be the anchor text of a sitewide footer link (the link near the copyright notice within the footer) when I used this domain for offering SEO consultant services under the business name SEO Gold Services. The copyright link in the footer of every page used to look like this code wise: <a href=" Gold</a> Branding vs. David Law. SEO: The Free Beginner’s Guide From SEOmoz.

Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference.

Free SEO education is also widely available on the web, including in guides like this! Combine this information with some practice and you are well on your way to becoming a savvy SEO. The basics of search engine optimization Ever heard of Maslow's hierarchy of needs? Here's what it looks like: Search Engine Optimization (SEO) - Webmaster Tools Help.

What is an SEO? SEO is an acronym for "search engine optimization" or "search engine optimizer. " Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including: Review of your site content or structure Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript Content development Management of online business development campaigns Keyword research SEO training Expertise in specific markets and geographies.

Advertising with Google won't have any effect on your site's presence in our search results. Getting started If you run a small local business, you can probably do much of the work yourself. Choosing an SEO Precautions Helpful guidelines. What Is SEO / Search Engine Optimization? Using Webmaster Tools like an SEO. SEO essentials for startups in under 10 minutes.