15 Excellent Corporate Blogs to Learn From. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Creating and maintaining a corporate blog, or a blog of any sort for that matter, isn't always the easiest of tasks and doesn't come naturally to most people. There are a lot of considerations to take into account — theme, topics, audience, content, design, writers, multimedia, promotion, writing style, comment policies, and so on. The secret of successful company blogging. Content Strategy: The estimated time to read this article is 9 minutes Before I reveal the reason why the majority of blogs fail and what makes the select few succeed, I want to explain why I believe institutional blogs are so important.
Get Buy-In for Content Marketing: 3 Key Steps. What Makes a Good Blog Post: 10 Tips for Corporate Bloggers.