52 Cool Facts About Social Media. 13.5K Shares 13.5K Shares × As social media continues to gain acceptance as a bona-fide communications platform, I thought it might be fun to have a cool fact about it for every week of the year. So, here are ten facts about the five most well-known social media outlets – Facebook, Twitter, LinkedIn, YouTube and blogging – with two more bonus facts thrown in just for fun. (And to get to the figure of a fact a week for a year). Enjoy! Facebook 1. Statistics from Facebook press office. Twitter 11. Statistics from Twitter and the Chirp Conference . LinkedIn 21. Statistics from LinkedIn press centre and SysComm International . YouTube 31. Statistics from YouTube press centre.
Blogging 41. 77% of Internet users read blogs. 42. Statistics from Technorati’s State of the Blogosphere 2009 . Bonus Facts 51. 90% of Internet users know at least one social network. 52. Statistics from Online Media Gazette . Cheers! Are you where your customers are? New data from Europe. What Helen Keller Taught Us about Creative Thinking. 0Share Synopsis Conceptually blending separate experiences together creates emergent new ideas. You may have heard the story of Helen Keller. She was blind, deaf, and mute from an early age and could not communicate. Her teacher, Anne Sullivan, realized that the key was to somehow teach her a communicable concept.
One day Sullivan, as if in a game, caused Keller to come in contact with water in a wide variety of different forms and contexts, such as water standing still in a pail, water flowing out of a pump, water in a drinking glass, raindrops, a stream, and so on. Suddenly Keller realized that all these different experiences referred to one substance with many aspects, and that it was symbolized by the single collection of letters — the word water — scratched on the palm of her hand.
Keller conceptually blended the different experiences with the word water by mentally bouncing back and forth and comparing the separate experiences with each other and with the word on her hand. Managing Oneself. We live in an age of unprecedented opportunity: If you’ve got ambition and smarts, you can rise to the top of your chosen profession, regardless of where you started out.
But with opportunity comes responsibility. Companies today aren’t managing their employees’ careers; knowledge workers must, effectively, be their own chief executive officers. It’s up to you to carve out your place, to know when to change course, and to keep yourself engaged and productive during a work life that may span some 50 years.
To do those things well, you’ll need to cultivate a deep understanding of yourself—not only what your strengths and weaknesses are but also how you learn, how you work with others, what your values are, and where you can make the greatest contribution. Because only when you operate from strengths can you achieve true excellence. History’s great achievers—a Napoléon, a da Vinci, a Mozart—have always managed themselves. What Are My Strengths? Feedback analysis is by no means new. Once Upon A Time…Storytelling Marketing by Heineken, LEGO, Mercedes and Renault « GR8 MARKETING IDEAS. From Childhood through adulthood, we all love a good story. It is an appealing way to illustrate an idea and when well presented, the idea is easily understood, related to and remembered.
Therefore it is no wonder that such an effective method has made its way into marketing too, becoming a popular inbound marketing technique otherwise known as Storytelling Marketing. Storytelling Marketing is efficient in achieving many marketing goals and owing to the liberated nature of the internet, brands can create complex and attention-grabbing content that is unrestricted, highly engaging and increases their online presence. Heineken “The Passport” campaign, Singapore In August 2012, Heineken Singapore launched a 4 episode series called “The Passport”, accompanying a young man traveling from Mongolia to Thailand using nothing but Heineken beer.
LEGO “The LEGO Story” campaign, USA Mercedes “#YOUDRIVE” Campaign, UK Renault “Grandma Hilda” Facebook campaign, Holland Like this: Like Loading... Why Clicks Matter. I used to be creative director on the Blue Cross account. We did some very nice advertising for Blue Cross. We even won some Clios (no thanks to me, I had great people working for me) -- back when Clios were worth something.
The primary objective of the advertising was simple -- to get people to apply for a Blue Cross policy. The way we did it was to put 800 numbers in our TV spots and coupons in our print ads. We had an exceedingly stupid client. All advertising could do was to get people to either send in the coupon or dial the 800 number. I tried to make it clear to this genius that the only logical way to evaluate our advertising was on how many coupons or phone calls it generated.
Of course, being an imbecile, he never understood this and if he is still alive and sober somewhere I'm sure he still doesn't. This is why the people who are trying to convince us that clicks don't matter are so wrong. The only realistic expectation for display advertising is to generate clicks. How to Launch an Ad Campaign on YouTube for the Holidays. It may seem odd to see a post about how to launch an ad campaign on YouTube for the holidays. But you’d be surprised how many marketers who are using Facebook or Twitter still aren’t using YouTube. EMarketer estimates that among U.S. companies with at least 100 employees, 83 percent will market on Facebook this year, compared with just 53 percent on Twitter, and 36 percent on YouTube. Why Launch an Advertising Campaign on YouTube? In August 2012, YouTube had 157 million unique visitors in the U.S., Facebook had 161 million, and Twitter had 45 million, according to Compete PRO.
So, YouTube reaches almost as many people as Facebook does and about 3.5 times more people than Twitter. And according to Google Campaign Insights, YouTube video ads, on average, drive a 20 percent increase in traffic to a company’s website and a 5 percent increase in searches for that business. So, YouTube video ads get results. How to Launch a YouTube Advertising Campaign For starters, marketers need to make a video. Social Media Influence Scores: The What, Why & How. Creatives: Do You Really Need Your Own Agency? - Ad Age Mobile. Writing Home Page Headlines For The Modern World (3 Formulas That Work) 52inShareinShare Read any copywriting manual or article and you will learn that the headline is the most important thing in your sales copy.
And it’s true. The sad thing is that the advice that follows is often severely outdated and originates from the snail mail sales letter people from the 1950s and beyond. I researched 500 headlines of successful online businesses and figured out which formulas work today. Just so we’re on the same page: which headlines do I mean First of all let’s make clear that I’m NOT referring to blog post or any other type of editorial content headlines.
Like here the headline is “”Work the way you want to” (which could be better – it’s way too vague): Or here it’s “Design your Mobile App or Landing Page in 7 Days” (potentially a very good headline): The bad advice you’re usually given Here are the kind of headlines you usually get recommended to write: The Secret of Successful Writing (that only successful writers know about)At Last! People yearn authenticity. Ship: Risks You Need to Consider (Infographic) While entrepreneurs come in all shapes and sizes, one commonality binds them all together: the willingness to take a risk. This Dun & Bradstreet Credibility infographic (below) encapsulates many of the struggles and fears that small business owners have to overcome, including the ultimate risk of closure or bankruptcy.
If you hear that Mark Zuckerberg is 28 and think that your opportunity to strike out has passed you by already, think again: Most company founders are middle aged, according to the infographic. Being an entrepreneur is less about fitting into the Silicon Valley mold than it is about having courage, perseverance and ambition. Catherine Clifford is a senior writer at Entrepreneur.com. 5 Tips for Publishing Your Own Book. Gareth Feighery, who runs MarketTamer.com, didn't become an author in hopes of selling a lot of books and reaping the royalties. Instead, he wrote the self-published book Secrets to Explosive Stock Market Profits to build the credibility of his Philadelphia-based financial education company and attract clients in a crowded market.
"It's a value proposition. We will often offer [the book] for free in exchange for a name and an email address," says Feighery, who wrote his book in 2007 in preparation for launching his business the following year. "This gives us a chance to communicate with that user. " Like Feighery, more entrepreneurs are turning to self-publishing to promote their companies. Writing and publishing a book may sound daunting, but it's easier than ever with more self-publishing platforms available today.
Here are five steps to help you get started: 1. Related: How Pre-Teen Entrepreneurs Cut Their Teeth in Book Publishing 2. 3. 4. 5. Deutsch L.A. Launches Product Development Unit, Inventionist. As we’ve noted here, on an ongoing basis, advertising agencies are getting serious about product development. Be it a desire to create beyond the parameters of a campaign, the ability to attract diverse talent, or the pressure to establish new streams of revenue, agencies are beginning to redefine their offering to clients. Yet, there’s a significant question at the root of this shift: Should agencies be creating product in the first place? Winston Binch, chief digital officer of Deutsch L.A., thinks so. In fact, he thinks agencies are better poised than others to create products that consumers will actually use.
“I think marketers make really great inventors because we understand culture, we understand people.” Deutsch L.A. is now able to put that theory to the test with the launch of Inventionist, a product invention arm that will focus on inventing new ways of working and offering product as a marketing solution.