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The First Curated Crowdsourcing Company :: What We Do. Joe Trippi - heralded on the cover of The New Republic as the man who "reinvented campaigning" – is widely recognized as one of America's leading and most influential political strategists. Born in California, Trippi began his political career working on Edward M. Kennedy's presidential campaign in 1980. His work in presidential politics continued with the campaigns of Walter Mondale, Gary Hart, Richard Gephardt, Howard Dean and, most recently, John Edwards. Trippi has run and consulted on numerous presidential, senate, congressional, gubernatorial and mayoral races.
These include the successful campaigns of U.S. Trippi also has an extensive international resume. In addition to his political work, Trippi has consulted with a number of leading corporations including MasterCard, Toyota, DaimlerChrysler, SES Americom, LabCorp, IBM, Lionsgate Films, BestBuy, MSNBC, Wave Systems, and Progeny Linux Systems. Search Engine Marketing Crowdsourcer Trada Raises $5.75 Million « Getting Results from Crowdsourcing. One of the companies we have come across since we created the Beta version of our Crowdsourcing Landscape is Trada , which crowdsources search engine marketing expertise. Now Google Ventures has led a $5.75 million investment round in Trada , legitimizing the business for many potential customers, and showing the power of specialist crowdsourcing ventures. Above is a video explaining the Trada model. In short, certified search engine marketing experts work in groups to select keywords and design paid search campaigns.
They (and Trada) take part of the improved performance created for the customer in terms of cost or performance. This is a great crowdsourcing application. Companies need help, don’t have the expertise themselves, and may well be using a sledgehammer to crack a nut if they get their advertising agency of record to do this (perhaps not a good analogy since the agencies quite possibly don’t have the expertise but are still prepared to charge healthily for doing it). CitizenGlobal > Home. Let Crowdsourcing Do Your Marketing Research And Development. What if you took everything you had and made it publicly available on the Internet? What if you opened up your most secret of secrets and encouraged your customers, friends, family members, peers and, yes, even your competitors to play with, tinker and devise that better mousetrap?
It sounds a little insane. Welcome to crowdsourcing. "For the last decade or so, companies have been looking overseas, to India or China, for cheap labour. But now it doesn't matter where the labourers are - they might be down the block, they might be in Indonesia - as long as they are connected to the network. ... Technological advances in everything from product design software to digital video cameras are breaking down the cost barriers that once separated amateurs from professionals.
Hobbyists, part-timers, and dabblers suddenly have a market for their efforts, as smart companies in industries as disparate as pharmaceuticals and television discover ways to tap the latent talent of the crowd. By Mitch Joel. The First Curated Crowdsourcing Company :: What We Do. Post a project for rich media.