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HOW TO: Evaluate Your Social Media Plan
Meaghan Edelstein has gained national media attention through her blog, I Kicked Cancer’s Ass , which she started to document her battle with end stage cancer. She is an attorney, the founder of the non-profit organization Spirit Jump , and the Social Media Director for Smashyn.com . Many companies, startups and well established businesses are frustrated because their social media presence isn’t larger or yet benefiting their bottom line. One of the big issues is that most companies start using social media thinking it’s the holy grail. It takes time, effort, and resources before this new media will have an impact on you brand. There are many social media platforms to consider when designing an online campaign.Mashable’s Spark of Genius series highlights a unique feature of startups. If you would like to have your startup considered for inclusion, see details here . The series is made possible by Microsoft BizSpark. Name: Awareness, Inc. Quick Pitch: The Awareness Social Marketing Hub helps marketers publish, manage, measure and engage with their marketing across key social media channels.

