Buzz

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By Antoine | Web 2 2 déc 2010 Quelques informations sur le buzz marketing, appelé en français Bouche à Oreille et en anglais World of Mouth. Rappel de la définition du Buzz : [box]proche du marketing viral, le buzz est une sorte de publicité qui utilise tous les canaux de communication (internet en tête) afin de faire parler d’un produit. Le consommateur devient le vecteur du message, le schéma de diffusion étant essentiellement le bouche-à-oreille.[/box]

A propos du buzz marketing …

http://antoine-dupin.com/leblog/2010/12/02/a-propos-du-buzz-marketing/
http://mashable.com/2010/11/28/viral-music-video-how-to/

Music Video Viral: 10 Tips

They say that Internet killed the video star (or the Limousines did, but still). We would beg to differ. The web has opened up a tour bus-full of opportunities for bands hoping to get their music out there via the cinematic medium. And to back up that assertion, we've talked with musicians, including Cee-Lo Green, Auto-Tune the News and OK Go, and gathered together their top tips for making an eminently shareable music video. In the past, the realm of music videos was a whole lot less democratic — but that's all changed dramatically in recent years.