Impulsive Action but Not Impulsive Choice Determines Problem Gambling Severity. Background Impulsivity is a hallmark of problem gambling. However, impulsivity is not a unitary construct and this study investigated the relationship between problem gambling severity and two facets of impulsivity: impulsive action (impaired ability to withhold a motor response) and impulsive choice (abnormal aversion for the delay of reward). Methods The recruitment includes 65 problem gamblers and 35 normal control participants. On the basis of DSM-IV-TR criteria, two groups of gamblers were distinguished: problem gamblers (n = 38) and pathological gamblers (n = 27) with similar durations of gambling practice. Impulsive action was assessed using a response inhibition task (the stop-signal task). Results Both problem and pathological gamblers discounted reward at a higher rate than their controls, but only pathological gamblers showed abnormally low performance on the most demanding condition of the stop-signal task.
Conclusions Copyright: © 2012 Brevers et al. Introduction Figure 1. Dcp171778_322713. Marketing Metrics Overload: What Really Matters? [INFOGRAPHIC] Data and metrics are everywhere these days, making it easy to compile numbers on nearly any topic, from email marketing and lead generation to social media and digital campaigns. But often these marketing metrics are not actionable and can lead to misinformed business decisions.
It is important to keep in mind that in excess, metrics may become cumbersome, overburdening, and may even lead to a false sense of success. To avoid getting caught in the madness of the data sphere, take a look below to find out which marketing metrics deserve attention and which are safe to let go. When you are feeling bogged down by the metrics and data, take a step back and try to determine which marketing metrics directly relate to your company’s bottom line. You want social media and marketing analytics that are tied to sales or revenue. The future of display advertising is native. It is the case that display ads are woefully ineffective - just witness the average CTR of a banner ad: 0.2% in 2012 (down from 9% in 2000).
Indeed, the death of display advertising has been declared so many times, it's astonishing it still has a pulse. Yet it's true that when anyone declares the death of anything, that thing often shape-shifts and resurfaces, alive and well, in a different form. In the case of display, witness the inexorable rise of native advertising. I hate jargon, but native advertising is a term I increasingly like for a couple of reasons: 1. 2. What is native advertising? It is relevant, paid-for content that appears within the editorial stream of a publisher's site or on a social network. Native advertising is where publishing, PR and creative content meet. What it isn't "Understanding natural platform behaviours" does not mean producing wallpaper. Consider this 1. 2. 3. Who knows, perhaps display advertising isn't dead, it's just gone native. Paddy Power is top performing gambling site on social networks.
Earlier this week Facebook announced that it was teaming up with UK gambling firm Gamesys to launch new apps that allow users to wager real money. Due to the tight restrictions on gambling it could be seen as a controversial venture for Facebook, but social media and gambling are already firmly intertwined. The UK’s top gambling sites all have a social media presence, with a benchmark report published by QuBit showing that Paddy Power has the best ‘social score’ followed by Betfair. The report evaluates the UK’s top ten betting sites based on monthly page view statistics from Doubleclick Adplanner.
These also include 888, William Hill, Ladbrokes, Bet365, Skybet, Betfred, Stan James and Coral. The QuBit social scores are calculated based on each company’s reach on social networks, which is then weighted based on the average time spent on the website and revenue driven through each source. The benchmark report also looks at the bookmaker’s search performance. Insights Report: Sports Betting Leads Growth within Online Gambling | Stickyeyes. Click here to request your free copy of our 70 page report As featured by: The latest findings from our market intelligence report, reveals that sports betting is the largest and fastest growing segment within the online gambling sector.
In this post, Philip McGuin, Head of Insight and Market Research at Stickyeyes discussed the key trends that are driving the market’s growth. Setting the scene Online sports betting is a vibrant market that is being driven by the growth of “in-play betting” and in particular football betting. This has led to a rapid increase in customers using their mobile devices to bet online and it is those brands that are able to capitalise on this by delivering relevant content and services that are going to be the most successful. What is driving growth within online gambling? In 2012, online gambling broke the £2 billion barrier in 2012. Which keyword markets govern search within online sports betting?
Why brands are engaging customers via social media. 2013 - Betfair. Addiction-soars-as-online-gambling-hits-2bn-mark-8468376. Key to the strategy which has led to some of the companies enjoying massive growth since online gambling was freed up by Tony Blair's government in 2005 is recruiting new consumers from middle-class professions and among women. Last Friday at Gloucester Crown Court, Jack Keylock, 22, from Cheltenham was jailed for 18 months. He resorted to burglary to pay debts run up while gambling online. Dr Henrietta Bowden-Jones, founder and director of the National Problem Gambling Clinic, said more women are gambling than ever before. "The proliferation of online gambling has brought into the home an activity that was historically male-dominated.
" Betting firms have not given up on their traditional working-class betting shop users but want to maximise profits with the proliferation of fixed-odds gaming machines. The Labour MP Kelvin Hopkins said problem gambling was now as serious an issue as alcoholism. About nine million Britons will gamble online this year. As told to Paul Gallagher. EuropeanRegulatedMarketsJuly2012_0. UK's online gambling sector worth £2bn in 2012: stats. Sports, and especially 'in-play', betting is leading the growth in the UK's online gambling market, with the sector worth more than £2bn in 2012. For example, football betting has grown by 69% during 2011 to 2012, making it the second most lucrative, after horse racing.
Stickeyes has released a report on the sector, which looks at the top 50 keywords driving online search, and which brands are cleaning up. Here are a few highlights from the study... Market share William Hill has the biggest share of the market, while Ladbrokes, Paddy Power, Betfair and Bet365 have around 11% each. UK online gaming and betting market by operator's value share, 2012 William Hill also dominates search volume, though the other brands aren't so close together. Brand related search impression volume for the top gambling brands: The growth of mobile gambling With the growth of in-play betting and the trend towards using phones and tablets as second screens, consumers are turning to their mobile devices to gamble. Ofcom publishes research on TV gambling adverts. Ofcom has today published audience research into gambling advertising on television. Ofcom commissioned analysis earlier this year to look at the volume, scheduling, frequency and exposure of gambling advertising on UK television.
Ofcom initiated this research to help inform it about how television gambling advertising has changed since the market was liberalised by Parliament in 2007. This supports Ofcom’s role in monitoring and understanding the markets it regulates. The research is based on analysis of BARB viewing data and categorises gambling adverts into four types: online casino and poker services; sports betting; bingo; and lotteries and scratch cards.
Research findings The research found that the total number of gambling advertisement spots shown on television increased from 152,000 in 2006 to 537,000 in 2008 after the market was liberalised, reaching 1.39 million in 2012. The research found that adults’ exposure to gambling advertising has increased over time. 1. TV gambling ads have risen 600% since law change | Media. The number of gambling commercials on British TV has rocketed from 234,000 a year to nearly 1.4m annually since the deregulation of the sector six years ago, according to new research. Media regulator Ofcom on Tuesday published research showing that viewers were bombarded with 1.39m gambling ads ran last year, with under-16s exposed to an average of 211 ads each. This is an increase of nearly 600% since the Gambling Act 2005 came into force in September 2007, which opened the door to TV advertising for sports betting, online casinos and poker.
Prior to that legislation only allowed ads for football pools, the National Lottery and bingo premises. In 2007, some 234,000 gambling ads were aired – two years before that the figure was just 90,000. This rose to 537,000 in 2008 after the market was liberalised. Over this period the proportion of commercials accounted for by gambling ads rose from 0.5% to 4.1% of all TV advertising.
Sports Betting Rules UK Gambling Market | Online Gambling News. November 30, 2013 Land-based betting remains the single biggest gambling market in the UK, according to the most recent statistics published by the UK Gambling Commission. During the period between April 2012 and March 2013, the UK market’s total gross gambling yield (GGY) amounted to £6.3b, up £0.44b from the previous reporting period (April 2011 to March 2012). Land-based betting captured 51% (£3.19b) of the GGY pie, well ahead of the closest competitor, casino gambling, which claimed only 15% (£961m) of the market. Online gambling of all forms accounted for 13% (£832.1m), with bingo (11%, £711m), arcades (5%, £339m) and lotteries (5%, £285m) bringing up the rear. The land-based betting figure is skewed by the fact that half its revenue is derived from those controversial fixed-odds betting terminals (FOBT). Over the past five years, betting shops’ FOBT revenue has increased 45% while over the counter (OTC) wagering has decreased 11% to £1.48b.
Betting Exchange Beginners Guide - Back and Lay Betting Explained - Everyone should have at least one betting exchange account, but it seems that some people find it easier to bet with a traditional bookie. The concept of back and lay betting is alien to some, but it needn’t be, and as I’ll explain in this article it really is quite simple. This is intended as a beginners guide, but I’ll also touch on the many advantages the exchanges have over bookmakers, and the opportunities they provide in your quest to make a profit from gambling.
How does Betting Exchange Odds work? Betting Exchanges are basically the middle men in matching opposing views. What is a Matched Bet? Your bet is only on when it is ‘matched’. Commission – You pay the betting exchange sites for acting as the middle man. The betting exchanges will take a commission on your winnings for acting as the middle man, and this will generally range from 5% down to about 1%, depending on the exchange, and the amount of commission you have paid previously. Lay Betting Explained Laying Horses is easy. The Best Betting Exchange / Betting Exchanges. Niall O'Connor. "A History of the betting exchange industry." (2013). A History of the Betting Exchange Industry. The internet has revolutionised the nature of traditional betting markets. At the forefront of the revolution has been betting exchanges; trading systems that facilitate person to person betting, through allowing consumers to open back or lay positions in a wide variety of betting markets.
Throughout its short history, the betting exchange industry has been mired in controversy. The exchanges have come under heavy criticism from incumbent operators,sports body regulators and industry associations, and, at times, even their own customers. Ralph Topping of William Hill told an industry magazine in 2009 that Betfair was "a massive secret society where illegal gambling is taking place. " Betfair, the world's leading betting exchange has sought and failed to enter the US betting market with its betting exchange format. Low cost structure - The low cost structure of the trading system, ensures that transaction costs for traders are kept to a minimum.