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Digital services, such as Google Maps and Foursquare, are a fast-growing part of our daily lives. These services can be beneficial and much loved, like Amazon Prime, but poorly designed services can revile, causing customers to terminate brand relationships. Designing living entities So what is service design all about? At Fjord, we use service design to shape delightful experiences wherever people meet the products they use. Service design is about creating living entities that evolve and change over time.
The refrain’s all too familiar. We live in a time of radical transparency and thanks to the rise of social media, brands are now co-owned. Look no further than the recent twitstorms engulfing Kenneth Cole (spring collection causes Cairo uprising?), Bank of America ($5 monthly debit fee, anyone?)
Empowerment Marketing: A Resistance to the Dark Art For nearly a century now, inadequacy marketing has provided the favored weapons for fighting the story wars. And though the cautionary tales of Groupon and Kenneth Cole show how the digitoral age is putting chinks in its armor, the approach is anything but dead. In fact, its practice remains the automatic starting point for most of us, whether we’re selling fish curry or social action. But that’s only half the story. For nearly as long, a countercurrent has run through the story wars.