
Social Media
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Facebook tracks what you do online, even when you’re logged out | VentureBeat
RCEP Social Media Training Wiki - Social Media 101
This page is an online handout to support the Introduction to Social Media webinar conducted on September 2, 2009. It includes supplementary materials for your teams to explore as a follow-up to what was shared during the webinar. Below is the PPT presentation that we used in the webinar. If you want to see the examples, click on their pictures within the slideshow and you will be taken to that webpage. Did you miss the Introduction to Social Media Webinar on September 2nd?Four Steps to Social Media Marketing Success - Search Engine Wat
Whether you're a business or an individual, you must wrestle with many complex issues for social media . These can often be overwhelming. Where to even begin? It's easiest to think of it as a stairway, and the diagram is laid out as such.Real Time Search - Social Mention
20 Outils gratuits de Surveillance des médias sociaux « Digital
E-conomy : Médias sociaux: Point de bascule (?)
Vous connaissez sans doute le fameux " Tipping point " (ou encore point de bascule) de Malcolm Gladwel ? Ce fameux point à partir du quel une idée/produit/contenu se propage et prend de l'ampleur grâce à un évènement ou une action pouvant sembler quelconque ou même insignifiante. Tous les marketeux cherchent justement à atteindre ce point de bascule pour faire adopter leurs produits et surtout (de plus en plus) afin de viraliser leurs contenus en utilisant notamment les médias sociaux !Luxury Brands Using Social Media Marketing Online «FMM
This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum . The consensus among luxury professionals is that luxury brands and retailers need to build solid marketing foundations online and those foundations (based off of social media ) should focus on building communities and keeping audiences engaged . Ogilvy Digital 360′s Rohit Bhargava and Forrester Research Analyst Jeremiah Owyang recently compiled better practice recommendations for luxury brands venturing into the social media arena. Bhargava’s and Owyang’s practices are starting points for luxury retailers who are contemplating a venture into social marketing. Can luxury retailers venture into social marketing without losing their prestige, aspirational values and sophistication?Diagram: How the Air Force Response to Blogs « Web Strategy by J
Visitors are good, but loyal visitors are even better. Where can you find them? According to research by ad network Chitika , social sites Facebook and Digg are more likely to send returning traffic your way than search engines such as Yahoo!
Loyal Visitors but Small Share from Social Sites - eMarketer
HOW TO: Measure Social Media ROI
Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to start. Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track.Quel usage professionnel pour Twitter ?
Tout le monde entendu parlé de Twitter.com , ce service de MicroBlogging qui permet d’envoyer des messages de 140 caractères à ses correspondants . Mais cet outil ne s’est pas encore démocratisé, et il est encore l’apanage d’une minorité férue de technologie. Pourtant cet outil recèle un énorme potentiel pour trouver des clients, améliorer le référencement d’un site internet, garder le contact avec ses prospects … C’est pourquoi nous allons vous présenter comment utiliser Twitter pour un usage professionnel.So much for the first generation of big Facebook/MySpace social application startups. Slide and RockYou both got huge valuations in venture rounds. But a new generation of application developers has taken center stage and are racking up big revenues and their own eye popping valuations: Zynga , Playfish and Playdom .
Social Games: How The Big Three Make Millions
According to the Business Insider , Facebook is “‘Beating The S— Out Of Its Numbers’ Thanks To Zynga’s Virtual Goods.” I wanted to try to understand this new, emerging economy. The download puts an Ask.com search toolbar in the user’s browser.
The new economy cdixon.org – chris dixon's blog
Last weekend I wrote about how the big social gaming companies are making hundreds of millions of dollars in revenue on Facebook and MySpace through games like Farmville and Mobsters. Major media can’t stop applauding the companies long enough to understand what’s really going on with these games. The real story isn’t the business success of these startups. It’s the completely unethical way that they are going about achieving that success.


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