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Updated 10pm Pacific with comments from Facebook. Entrepreneur and hacker Nik Cubrilovic reports that Facebook can track the web pages you visit even when you are logged out of Facebook. According to Cubrilovic’s tests, Facebook merely alters its tracking cookies when you log out, rather than deleting them.
This page is an online handout to support the Introduction to Social Media webinar conducted on September 2, 2009. It includes supplementary materials for your teams to explore as a follow-up to what was shared during the webinar. Webinar Objectives Define social media Discuss why social media tools are critical for your tool box Explore some examples The Presentation
Whether you're a business or an individual, you must wrestle with many complex issues for social media . These can often be overwhelming.
i 6 Votes Nous vous proposons une sélection d’outils gratuits, simples d’utilisation et puissants « selon nous » qui vous permettront de surveiller ce qui se dit sur vous ou votre sujet de prédilection sur les plateformes de médias sociaux. Addict-o-matic : Consulte plusieurs moteurs de recherche (Google, Yahoo, Bing…) et plusieurs réseaux sociaux (Flickr, Yahoo, Bloglines). Les résultats sont affichés sous forme de widget par source. Dommage, il n’y a pas possibilité de définir des alertes!!
Vous connaissez sans doute le fameux " Tipping point " (ou encore point de bascule) de Malcolm Gladwel ? Ce fameux point à partir du quel une idée/produit/contenu se propage et prend de l'ampleur grâce à un évènement ou une action pouvant sembler quelconque ou même insignifiante. Tous les marketeux cherchent justement à atteindre ce point de bascule pour faire adopter leurs produits et surtout (de plus en plus) afin de viraliser leurs contenus en utilisant notamment les médias sociaux !
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The Airforce has created a process flow diagram that indicates very succinctly how the Air Force can and should respond to blog posts, there’s a lot to learn from here, and for the most part, I try to follow these similar rules. The Airforce, well all military units across the globe come across criticism, so establishing a clear sense of communication guidelines. Thanks to Joey DeVilla for posting this , who learned of this from David Meerman Scott who was in contact with Capt. Faggard who’s involved with the Airforce’s social media team: Twitter , and a blogspot blog , (I’m surprised they don’t have their own blog on the airforce websites, so we’re going off David’s word that this is authentic) There’s a lot to be learned from this military diagram that can be applied to corporations or even your personal blogging efforts.
Olivier Blanchard Basics Of Social Media Roi Defining Clear Goals As a standard formula, ROI is pretty basic, ROI = (X - Y) / Y, where X is your final value and Y is your starting value. In other words, if you invest $5 and get back $20, your ROI is (20 - 5) / 5 = 3 times your initial investment. In the financial sense, ROI is measured purely in the context of dollars and cents, however, the principles can really apply to any type of investment — monetary or not.
Tout le monde entendu parlé de Twitter.com , ce service de MicroBlogging qui permet d’envoyer des messages de 140 caractères à ses correspondants . Mais cet outil ne s’est pas encore démocratisé, et il est encore l’apanage d’une minorité férue de technologie. Pourtant cet outil recèle un énorme potentiel pour trouver des clients, améliorer le référencement d’un site internet, garder le contact avec ses prospects … C’est pourquoi nous allons vous présenter comment utiliser Twitter pour un usage professionnel.
So much for the first generation of big Facebook/MySpace social application startups. Slide and RockYou both got huge valuations in venture rounds. But a new generation of application developers has taken center stage and are racking up big revenues and their own eye popping valuations: Zynga , Playfish and Playdom .
According to the Business Insider , Facebook is “‘Beating The S— Out Of Its Numbers’ Thanks To Zynga’s Virtual Goods.” I wanted to try to understand this new, emerging economy. It all starts when a user sees an ad on Facebook:
Last weekend I wrote about how the big social gaming companies are making hundreds of millions of dollars in revenue on Facebook and MySpace through games like Farmville and Mobsters. Major media can’t stop applauding the companies long enough to understand what’s really going on with these games. The real story isn’t the business success of these startups. It’s the completely unethical way that they are going about achieving that success.
A big part of the debate about the lead gen scams plaguing Facebook and MySpace via social games is over how much money is being made on these “offers.” Zynga, by far the most successful at building and monetizing these games, is now telling us exactly how much – 1/3 of total revenues, according to Andrew Trader , a co-founder of Zynga: Andrew Trader, co-founder of Zynga, said the company makes about a third of its revenue from advertising and another third from virtual goods transactions. The last third comes from companies that provide commercial offers, trading Netflix memberships and marketing surveys for in-game cash.
Another day, another Android handset. The One comes to us from Spanish start-up called GeeksPhone. No word on available, planned market, or price, but so far the specs are looking good for the quadband GSM and 2100MHz UMTS HSPA phone. It’s got a 3.2-inch WQVGA hybrid resistive touchscreen up top, with a slide-out QWERTY keyboard underneath. It sports dual cameras – a 3.1MP autofocus guy on the backside and a VGA front-facing camera – 3.5mm headset jack, 802.11 b/g, GPS and acceleromter. A 528 MHZ ARM11 Jazelle powers the kit.
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