Marketing digital

Get flash to fully experience Pearltrees

If it ain’t broke, don’t fix it, is such a cliché that it has spawned its own cliché: If it ain’t broke, break it. Unfortunately, that’s just what many companies do unwittingly to their branding programs , playing into the hands of public enemy No. 1 in today’s marketing environment: fragmentation. More and more television networks, radio stations, print titles, and outdoor billboards are competing for attention, and new marketing channels pop up every day, from apps to publicity stunts and beyond. The number of places we hit people with marketing messages these days is growing a lot faster than the number of eyeballs that can take them in, and as a result audiences (and attention spans) are becoming increasingly fragmented. That reduces the chance any message has of getting through.

Integrated Marketing: If You Knew It, You'd Do It

Marketing genré et sexisme: le top 10 des produits «pour femmes» les plus étranges | Slate

http://www.slate.fr/story/50935/gender-marketing-publicite-stylo-bic-sanogyl

Si vous avez acheté un pyjama bleu à votre petit garçon et une gigoteuse rose pour votre petite fille, vous avez, tel Monsieur Jourdain et sa prose, fait du «gender marketing» sans le savoir.

In an ambitious bid to dominate social media conversations around the Super Bowl, Coca-Cola is rolling out a campaign in which its polar bear mascots will react in real time to the big game, even the ads. The two animated bears, one sporting a red scarf signaling his support of the New York Giants, the other wearing a blue and grey scarf for the New England Patriots, will be featured in a microsite, CokePolarBowl.com, that will show their reactions to the game. If the Patriots score a touchdown, for instance, the Patriots bear might raise his hands for the touchdown sign, while the Giants bear will hold his head in his hands.