DTAC
Wiley. Wiley is the largest publisher for professional and scholarly societies, serving the world’s research and academic communities. The company launched @microbiology to engage with microbiology students and professionals around the world. The challenge Wiley wanted to reach and engage people across the microbiology community – from students to teachers to professionals. The solution To build a bigger audience within the microbiology community, Wiley used its @microbiology handle to launch a Promoted Accounts campaign, geo-targeting UK users interested in science and biology. Wiley also targeted @usernames in the subject area (like @Microbeworld and @NatureNews) to connect with people interested in science. Recognising its target audience would be particularly receptive during key conferences (like those organised by the Society of General Microbiology), Wiley used these as an opportunity to join and influence the conversation.
The results 3 keys to success *Compete UK, 2012.
Surface 2 release date, news and features. Microsoft has launched its next-gen tablets, the Surface Pro 2 and this - the Windows RT-toting Surface 2, a direct replacement for the original Surface RT. Last year Microsoft launched Surface as its almost-Windows tablet that almost succeeded in bringing Windows to the tablet form factor. It was as thin as an iPad, it came with a full-size USB port and almost full Office, it had a kickstand to hold it up and you could snap on an amazingly thin keyboard (at extra cost). But Windows 8 and Windows RT didn't have a fraction of the iOS and Android apps, the kickstand didn't always hold it up in your lap and not everyone like Windows 8 enough to see Surface as a real iPad competitor. The impressive features didn't make for impressive sales. For Surface 2, Microsoft has tackled a lot of the issues - in hardware and software - as well as improving the spec. Get the Surface 2 from Microsoft The same look and feel The same marks wouldn't be noticeable on the black Surface edge.
Microsoft Surface RT priced at $499 or $599 with Touch Cover keyboard. After announcing its Surface tablets nearly four months ago, Microsoft has now unveiled the pricing for both of its ARM-based Surface RT tablets at its Microsoft online stores. The 10.6-inch Surface, powered by Windows RT, will go on sale on October 26th and will be priced starting at $499 for the 32GB version without Touch Cover and a 32GB version with the Touch Cover for $599. Microsoft is also offering 64GB model for $699 with a Touch Cover included. The 9.3mm thin tablet weighs just 1.5lbs and includes a built-in kickstand and vapor-deposited (PVD) magnesium case.
Microsoft listed its Surface pricing at its online Microsoft Store this morning, indicating that pre-orders will be available shortly. The company has also listed the prices for its Touch Cover, at $119.99 each, and Type Cover for $129.99. The Touch Cover appears to be available in white, red, black, blue, and purple colors – while the Type Cover is listed as a single item in black.
Thanks, urosmiklavcic! Windows Surface. Microsoft Surfaces in tablet war - 29 Jun 2012 - CRN UK News Analysis. The industry was rocked earlier this month by the shock news that Microsoft is bowling into the client compute hardware space with the launch of its Surface tablet PC. In a market that is still defined and dominated by Apple, can the software giant finally be the vendor to make a dent in the iPad's massive market share? We have singled out six key questions, the answers to which may hold the key to whether or not the Surface will be an explosive success or a damp squib. Can Microsoft cultivate the right routes to market? Microsoft's reach into the UK channel extends far beyond licensing specialists. In fact, it is fair to say that all IT resellers and integrators have some kind of relationship with the firm. Finding a broad enough channel to give the Surface ample retail and B2B routes to market may not be a problem for Microsoft, but the intricacies of its engagement with partners might need rethinking.
"This announcement does not change how we work together," says the letter. Surface with Windows RT includes Microsoft Skydrive. Surface is powerful with Windows 8 Pro. Microsoft’s Tablet Channel Strategy Surfaces At Last. It’s taken almost a year but Microsoft has now assigned nine UK distributors to supply its Surface tablets to businesses and academia. The green light has been given to CCS Media, Computacenter, Insight, Kelway, Misco, Phoenix Software, SCC, Softcat and SoftwareOne. The troubled platform was launched as a tablet designed for business and education but Microsoft took the BYOD message to heart and only offered the Surface machines on its website and dedicated shops.
Now it has started to embrace the indirect route it will be able to reach key accounts in targeted markets. The latest move to shift its stockpile of Surface RT and Pro systems will give Microsoft better contact with organisations it has not possessed the channel to approach directly in the past. The Authorised Device Resellers (ADRs) are welcoming the move and Microsoft is now getting behind its network. He added that the number of resellers will continue to be expanded in the future. Surface with Windows 8 Pro is powerful. Microsoft surface News, Videos, Reviews and Gossip - Gizmodo. Microsoft Surface Forum. Tablets and Convertibles - Microsoft Windows.
Tablets and Computers - Microsoft Windows. Apple iPad Market Share Tumbles : As Android Tablets Soar. Microsoft's Surface tablet compared to the competition, how does it fare? I've got to admit, I wasn't that excited about Microsoft's Surface tablet when we first started hearing about it, but now that it's nearly here and we have found out more on Microsoft's iPad competitor, I'm beginning to get genuinely excited. But, how does it fare in terms of specifications against the competition?
Namely Apple's third-gen iPad and Samsung's pen-toting Galaxy Note 10.1 tablet? AllThingsD have made a great little chart comparing the tablets against each other, which you can see below. So the new Surface tablet sports a 10.6-inch 1366x760-pixel screen, compared to the iPad's 9.7-inch 2048x1536 "Retina" display, the Surface loses out in resolution, but enjoys its slightly bigger and wider display. One area that the Surface really shines is in the fact that it offers Microsoft Office Home and Student 2013 - the competitors simply can't come close to offering a full productivity suite like Office. Nexus 10 vs iPad 4 vs Microsoft Surface Pro head-to-head review - reviews for UK IT professionals - V3.co.uk.
Apple pretty much created the tablet market in 2010 when it launched its first iPad and since then it's been pretty much universally acknowledged as owning the top end of the market, with every iPad since easily outselling its Android competition. However, this changed in 2012 when Amazon and Google undercut the iPad, creating their respective ultra-affordable and smaller Kindle Fire and Nexus 7 models.
The cheaper tablets proved a hit with buyers and racked up masses of sales, leading Apple to rethink its tablet strategy and launch its own, cheaper iPad Mini. Things heated up even more when Microsoft finally decided to get involved, announcing its Surface Pro Windows 8 tablet, and then when Google launched its first premier Android tablet, the Nexus 10. Apple responded by releasing a host of semi-upgraded versions of its latest iPad, making 2013's battle for tablet sales one of the most interesting so far.
Next: Display. Microsoft to push Surface tablets to businesses in UK. Microsoft will start selling its struggling Surface devices to business customers abroad via channel partners today. The move builds on a similar effort Microsoft launched in July to tap distributors and resellers to push Surface tablets to businesses in the US. The channel programme goes into effect in Canada and 16 European countries, including France, Germany, Italy, Sweden and the UK. Until now, Microsoft only sold Surfaces in a limited way directly to business customers in these countries, as it had done in the US prior to July. The initial set of international distributors and resellers have been hand-picked by Microsoft using criteria like their geographic reach, experience selling tablets to businesses and the complementary services they're able to offer customers.
"Like we did in the US last month, we're taking a measured approach at first, and plan to expand later," said Cyril Belikoff, Microsoft's Surface marketing director. Related: The Surface RT now starts at £279. Microsoft Surfaces in tablet war - 29 Jun 2012 - CRN UK News Analysis. Microsoft claims nearly 5% of tablet marketshare, Apple and Google still far ahead. It’s hard to ignore the tablet category of computing devices.
The iPad made them accessible to the mainstream with a relatively easy and familiar interface combined with sensible form factor. Since the first iPad releasing back in early 2010 we’ve seen the tablet segment explode with many platforms and players all wanting a piece of the pie. Nearly a year and a half after the iPad launched, on June 1st 2011, we saw the first public preview of Microsoft’s answer to the tablet and the future of computing – Windows 8. So how are tablets running Windows 8 doing compared to Android and iOS? Let’s look. Windows 8 was designed around the idea that a modern computing interface should look, work, and feel the same no matter what device or screen you’re using. Android – 67.0% BlackBerry – 0.2% iOS – 28.3% Windows –4.5% Others – 0.0% Those marketshare figures go nearly hand-in-hand with number of devices shipped for the same time frame.
Is it nothing but cloudy days for Microsoft and tablets? Microsoft reveals Surface tablet sales figures. 31 July 2013Last updated at 10:50 ET Microsoft has cut the price of its Surface RT tablets, reducing the value of its unsold stock Microsoft has revealed that sales of its Surface tablets totalled $853m (£562m) in their first eight months on sale. The figure suggests the company may struggle to make a profit out of the product. It has booked a $900m write-down on the value of unsold Surface RT stock after cutting the device's price. Its latest financial filing also notes that its advertising budget swelled to promote the machines. The filing says the Windows Division's sales and marketing expenses were $843m higher in the firm's last financial year than the previous one because of the launch of the Surface tablets and new Windows operating systems.
According to the Verge news site chief executive Steve Ballmer told staff that "we built a few more [Surface RT] devices than we could sell", last week. Legacy software. Windows tablets capture more share, but Surface suffers. News Analysis August 5, 2013 04:15 PM ET Computerworld - Windows' share of the tablet market grew slightly in the second quarter, as shipments also ticked up in the face of a slow-down by tablets overall, researcher IDC said today. But the Redmond, Wash. company's innovative Surface line contributed just a fraction of that tally, showing just how difficult a task Microsoft has set for itself in transforming into a device builder and seller.
"The [OEM] partners who have been supporting Windows 8 continue to do so, which is good, and they're starting to make some traction," said Ryan Reith, an IDC analyst on the team that tracks tablet shipments. "But I would not call Surface a success by any means. " While all tablet shipments declined about 8% in the second quarter compared to the first, those powered by Windows grew by 11% over the same stretch, according to IDC estimates released Monday. By comparison, Apple shipped nearly 57 million iPads in the last three quarters.