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Gain insight from digital analytics and comparative benchmarks IBM® Digital Analytics is the analytics center that fuels the IBM Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes. A data warehouse on visitors' digital journeys — across marketing touch points and channels — is included by default so you can go from insight to personalized marketing action with a few clicks.
Because the analytics are tightly integrated with the IBM Enterprise Marketing Management applications, no IT efforts are needed. Gain insight with intuitive reporting. Optimize all your web, mobile, and social channels with intuitive, flexible web analytics dashboards and benchmarks.Give credit where credit is due. IBM Digital Analytics also includes these additional features: More Less Gain insight with intuitive reporting.
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