Intelligence | Kantar Media. SRDS: Find, consider and understand media. RedBooks - Home. | Ad Age. Ad Age Data Center Agency Info, Timelines, Contacts and More. About Ad Age's agency data The earliest Advertising Age data ranking agencies dates from 1943. Rankings initially appeared as the Agency Billings Report, then Agency Gross Income Rankings and most recently as the Agency Report. Data on this site begin with the 1998 edition, which includes figures for 1996 and 1997. Multi-tiered rankings Agencies and agency companies are ranked on several levels. Agency companies (sometimes holding companies) are the top level. This level may include independent agencies if they are of sufficient size. Consolidated agency networks are the second level. These generally are branded, multinational networks, owning shops offering a variety of services. The third level ranks agencies (or agency brands), often by discipline and without regard to the sibling shops in the same ranking.
A consolidated agency network may share the same name as an agency brand. Overlap by discipline is allowed. Here's the most recent Ad Age Agency Report Questionnaire. Ad World | Advertising and Public Relations. Marketing.