background preloader

Behaviour Change

Facebook Twitter

Shared notebook: Behavioural sciences, evidence. THE TRANSITION TO A LOW-CARBON SOCIETY: SOCIO-ECONOMIC CONSIDERATIONS - May2011Proceedings.pdf. Mmunicating sustainability: lessons from public health. Consumer behaviour change is the challenge of our time.

mmunicating sustainability: lessons from public health

As governments and brands are beginning to realise, upstream improvements are relatively easy to make compared with the herculean task of shifting consumer behaviours downstream. While the sustainability community is just beginning to get to grips with the gravity of this challenge, our colleagues in public health have been wrestling with it for decades. Great progress has been made, but hard lessons have been learned – costly, time-consuming lessons that we can all learn from. People need more information No they don't. Information is necessary for change, but is not sufficient. We need to inspire people No we don't. One off, tactical interventions may trigger temporary, symbolic behaviours – give up X for a day; turning off Y for an hour etc – but sustainable change requires long-term strategic approaches based on robust behavioural theories and models of change.

Attitudes drive behaviours No they don't. Weatherising my shamefully inefficient home (with images) · DrSeaRotmann. Behavioural Economics. Behavioural Economics Applied. Behavioural Economics / Finance. Homo Economicus? Psychology. Cialdini's Six Principles of Influence - Communication Skills Training from MindTools. Convincing Others to Say "Yes" (Also known as the Six Weapons of Influence) How do you influence others?

Cialdini's Six Principles of Influence - Communication Skills Training from MindTools

© iStockphoto/blackred You've come up with a fantastic idea for a new product. Now you need to convince everyone to support it. However, you haven't had much success with this in the past. Influencing others is challenging, which is why it's worth understanding the psychological principles behind the influencing process. This is where it's useful to know about Cialdini's Six Principles of Influence. In this article, we'll examine these principles, and we'll look at how you can apply them to influence others. About the Six Principles The Six Principles of Influence (also known as the Six Weapons of Influence) were created by Robert Cialdini, Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.

The six principles are as follows: 1. As humans, we generally aim to return favors, pay back debts, and treat others as they treat us. 2. 3. 4. 5. 6. Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism New in Paper: Amazon.co.uk: George A. Akerlof, Robert J. Shiller. Robert J.

Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism New in Paper: Amazon.co.uk: George A. Akerlof, Robert J. Shiller

Shiller, Co-Winner of the 2013 Nobel Prize in Economics Co-Winner of the 2010 Robert Lane Award for the Best Book in Political Psychology, American Political Science Association Co-Winner of the 2010 Silver Medal Book Award in Entrepreneurship, Axiom Business Winner of the 2009 International Book Award, getAbstract Winner of the 2009 Paul A. Samuelson Award for Outstanding Scholarly Writing on Lifelong Financial Security, TIAA-CREF Winner of the 2009 Finance Book of the Year, CBN (China Business News) Financial Value Ranking Shortlisted for the 2009 Business Book of the Year Award,Financial Times and Goldman Sachs Featured on the Books of the Year list, Financial Times (FT.com) Listed on Bloomberg.com in a review by James Pressley as two of "our favorite financial-crisis books this year" "Akerlof and Shiller are the first to try to rework economic theory for our times.

The effort itself makes their book a milestone. "--Louis Uchitelle, New York Times Book Review. The Psychology and Judgment of Decision Making. Cialdini's Six Principles of Influence - Communication Skills Training from MindTools. Herd Behaviour. AS & A2 Economics - Intensive Exam Coaching & Revision Workshops: Book Now!

Herd Behaviour

Stratford | Fulham | Bristol | Birmingham | Gateshead | Leeds | Manchester Monday, November 28, 2011 PrintEmailTweet This! Save to Favorites Professor Andrew Oswald from the University of Warwick delivered a pitch-perfect lecture on the significance of herd behaviour in his talk at the LSE tonight. Why has the Economics discipline been so tawdry in understanding better some of the Biology and Psychology behind the behaviour of groups? Herding is associated with behavioural traits such as copying, clustering, imitating and conformity. Paul Ormerod makes some revealing and instructive comments on copying in this excellent video from a recent RSA talk. One of Oswald’s arguments is that in the majority of circumstances, our natural, perhaps sub-conscious instincts to herd serve us well. It turns out that your relative position in the crowd matters a lot! Have a look at your wrists! Kahneman & Tversky. Consumer Attitudes and Behaviour.