Grand entretien avec danah boyd. Designing for Social Norms = 4 magic forces ... Designing for Social Norms (or How Not to Create Angry Mobs) In his seminal book “Code”, Larry Lessig argued that social systems are regulated by four forces: 1) the market; 2) the law; 3) social norms; and 4) architecture or code. In thinking about social media systems, plenty of folks think about monetization. Likewise, as issues like privacy pop up, we regularly see legal regulation become a factor. And, of course, folks are always thinking about what the code enables or not. But it’s depressing to me how few people think about the power of social norms. In fact, social norms are usually only thought of as a regulatory process when things go terribly wrong. Good UX designers know that they have the power to shape certain kinds of social practices by how they design systems. How a new social media system rolls out is of critical importance.
The “real name” culture on Facebook didn’t unfold because of the “real name” policy. Think back to Friendster for a moment… Remember Fakester? People don’t like to be configured. Danah Boyd. Danah boyd (born November 24, 1977 as Danah Michele Mattas[3]) is a social media scholar,[4][5][6][7][8] youth researcher, and advocate working at Microsoft Research, New York University Media Culture & Communication and the Harvard Berkman Center for Internet & Society. In 2009 boyd was named one of the most influential women in technology.[9] Early life[edit] Boyd grew up in Lancaster, Pennsylvania and Altoona, Pennsylvania,[10] and attended Manheim Township High School from 1992–1996.
According to her website, she was born danah michele mattas, "spelled all funky because my mother loved typographical balance Her initial ambition was to become an astronaut but after an injury, she became more interested in the internet.[10] Education[edit] In 2008, boyd earned a PhD at the UC Berkeley School of Information,[13] advised by Peter Lyman (1940–2007) and Mizuko Ito (aka Mimi Ito). Career[edit] Honors and awards[edit] Personal life[edit] References[edit] External links[edit] Danah boyd.
Web 2.0 Expo NY 09: Danah Boyd, "Streams of Content, Limited Att.