Typography

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http://dev.e-types.com/playtype/about/typefaces/glossary/ Serif: Serif's are semi-structural details on the ends of some of the strokes that make up letters and symbols. A typeface that has serifs is called a serif typeface (or seriffed typeface). Some of the main classifications of Serif type are: Blackletter, Venetian, Garalde, Modern, Slab Serif, Transitional, and Informal.

Playtype | Typographer's Glossary

http://webdesignfan.com/typography-poster-design-inspiration/

Typography Poster Design Inspiration

You may ask yourself before designing a poster how should it looks like, what do you have to point out and how to arrange your text.