Google Analytics for Facebook Fan Pages. We launched our Facebook fan page earlier this month and as with all Facebook pages only Facebook Insights program is available to page administrators.
Facebook Insights shows demographic details and interactions on your pages BUT limited to show information of fans only. It is far less sophisticated and comprehensive when compared to the free Google Analytics. One of the limitations of Facebook Fan pages is that you can only run limited Javascript on it and Google Analytics needs Javascript code included to correctly track visitors. We have successfully managed to get ALL functions of Google Analytics working on our Facebook fan page (including visitor statistics, traffic sources, visitor country, keyword searches with all other powerful reporting & maps overlays etc).
How to setup Google Analytics on your Facebook fan pages. Google Analytics on Facebook. Envatitor v 1.5.