State Of The Blogosphere [infographic] What is the True Cost of a Bad Online Customer Experience? $44 Billion [infographic] Cool 3D Light Painting with the iPad. OK Go "Going To The Dogs" in White Knuckles [video] Not The Usual Suspects - China's Social Media Equivalents [infographic] Where do good ideas come from? What are the environments that lead to unusual levels of innovation & creativity? TED.com Video. Creating a Blog, Managing Your Digital Personal Brand & Getting Started in WordPress. Many of you may rarely read blogs, post comments on blogs, or write one of your own yet.
However, you will become a professional soon as blogging is a writing component of your grade in this class. Let's get started. We will review the slides in "Creating a Blog, Managing Your Digital Personal Brand & Getting Started in WordPress" to go over some blogging do's & no-no's and the technical side of setting up a blog with WordPress. ** Do to some technical difficulties this Slideshare has not been uploaded yet but will appear below shortly ** Barbara Nixon, a professor at Georgia Southern University, created "Getting Started in WordPress" for her Public Relations classes and graciously gave me permission to adapt this presentation for my Marketing Classes. Marketing Strategy and the Four Ps of Marketing - Why is the customer placed in the center? #GVSU #MKT350.
Last week we looked at Marketing Definitions and Ethics to address the many criticisms of marketing. This week we are going to look at a few concepts and terms to help understand Marketing Strategy and the Four Ps of Marketing. A Few Concepts / Terms Marketing Concept - the idea that an organization aims all of its efforts at satisfying its customers at a profit. Marketing Management Process - is the process of (1) planning the marketing activities, (2) directing the implementation of the plans, and (3) controlling these plans.Marketing Strategy - specifies a target market and a related marketing mix.Target Market - a fairly homogeneous (similar) group of customers to whom a company wishes to appeal.Marketing Mix - the controllable variables the company puts together to satisfy this target group (see list below).Differentiation - means that the marketing mix is distinct from and better than what is available from a competitor.
Four P Variables of the Marketing Mix S.W.O.T. Do woodchucks chuck wood? GEICO asks & answers [video] Virtual Paint Wall Splatter [video] Dancing Graffiti Walls. Do you think we speak the same language in America? It's Complicated [infographic] The Colors Of Top Brands On The Web [infographic] You Are The Teacher - Why Organizations Need to Embrace Radical Openness - Powerful TED.com Video. This is Broken & 7 Reasons They Are That Way [video] Get comfortable with change - Twitter rolling out new site design, changes over the coming weeks [video + article] Internet & Smart Phone Users By Country [Infographic]
Internet & Smart Phone Users By Country [Infographic] Internet Users by Country Broadband Subscribers Mobile Only Phone Access Smart Phone Speed [Images via Column Five Media] via @suzannelabarre @AnneDGallaher I look 4Ward to your feedback. Keep Digging for Worms! Why does Social Media fail at a majority of companies? [comic] Bridging the Gap: Madison Ave Agencies vs. Silicon Valley Startups - 5 Lessons Learned from each. Painting a flower on water is unbelievable! [video] It would get my vote for #ArtPrize winner! #GrandRapids #GR. Upload your presentation or document to MyBrainshark and add your voice to create a YouTube video. Prezi - the astonishing Web-based presentation tool - now has online Meeting & Collaboration. Does this remind you of the so-called "Marketing Gurus" on Twitter and Social Networking? [comic] Marketing Definition & Ethics - How can we address the many criticisms of marketing? #GVSU #MKT350.
Marketing affects almost every aspect of our daily lives but is much more than "selling" or "advertising. " It serves an important role in society. Before we can get into Marketing Strategy Planning and Evaluating Marketing Opportunities it will be helpful to review the definition of marketing and the ethic norms and values for marketers to help us address the many criticisms of marketing. Definition of Marketing Our book, Basic Marketing: a Marketing Strategy Planning Approach, 17/e defines Marketing as: the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need- satisfying goods and services from producer to customer or client.
Compare that to the American Marketing Association definition: Note the similarities and difference between these two definitions. Ethics Norms and Values for Marketers General Norms Marketers must do no harm. Ethical Values Marketing Criticisms Marketing has its critics. Breakfast is Happy, Amazing & Strange. 3 different takes on Mornings fr 3 Brands [video] Which one is your favorite?
4,000+ Students Tossing 120,000 Water Balloons in Fun Holiday Inn Music Video for Kyle Andrews' song "You Always Make Me Smile" Playing drums while driving a car? Try wheeling with precision. To infinity..and beyond! Is Tim Allen the voice of America? The Voice in New Campbell Soup & Chevrolet Ad Campaigns. CMO's Guide to Help You Understand How Best to Leverage Major Social Media Sites [infographic]
2 Videos to Inspire Students & Teachers Starting the Fall Semester. Why Webmaster Model must die? [comic] The Shift of Ad Dollars into Social Networking Forecast [infographic] Street Art: Joshua Allen Harris' Inflatable Bag Monsters [video] NSFW. Please excuse the language but enjoy this interactive video from Tipp-Ex brand white-out: A hunter shoots a bear! Why some people don't trust market research? [comic] Shift Happens & Social Media Revolution [video] 2 oldies but goodies on the future & social media influence on society. Move Over Pharmaceutical Companies - First Medical Marijuana Ad Airs in California [video]
4 Easy Steps to Getting Started with Twitter Professionally for Students & Pros. What is Twitter & Why Do I Need It? Twitter is one of the top Social Media sites and one of the fastest growing. Twitter, and other Social Networking sites, are: an essential tool in business for learning, communicating, collaborating, networking, and sharing information and ideasa shift in business and education culture on how information is shared, how work gets done, and how learning takes place in an open and transparent waybreaking down traditional organizational hierarchy and business silos changing how organizations communicate and engage with their customers, employees, and other stakeholders and publics Here are just a few ways Twitter is being used by business professionals, their companies, and brands: Twitter lets you communicate in short (140-character) posts or updates known as "tweets. " Twitter is similar to blogging, but it is a shorter format.
The power of Twitter is the easy ability to find and subscribe, or “follow,” other Twitter users directly. Also, 4. Instead... Why do #HigherEd Students Need to Use & Understand Social Networking to Get and Keep a Job? [A Few Recent Studies] Why do #HigherEd Students Need to Use & Understand Social Networking to Get and Keep a Job? Answer: Students need to be prepared for what is and what will be, not what was. Social Networking is growing and becoming even more important. Here are a few recent findings from studies that demonstrate why Higher Ed students need to use Social Media to learn, communicate, and collaborate in a professional way to get and keep a job, especially in the fields of Marketing, Advertising, Public Relations, and Communications. Getting a Job: 92% of companies actively hiring in 2010 currently use or plan to recruit via social networks.
Of this group, which social networking Sites do you or your company use to find candidates? 86% LinkedIn / 60% Facebook / 50% Twitter Source: Jobvite Social Recruitment Survey 2010 Acceptance of Social Media by Marketers: Source: Research Report: Marketers' Current & Future Use of Social Media August 24, 2010 Pivot Conference (in partnership with Extra Mile Research) Facebook. How Do Colors Affect Purchases? [infographic] 18 Facts about e-commerce [infographic]