NewhouseSM4

COM 400 Social Media U Need 2 Know a.k.a. Social Media For Public Communicators #NewhouseSM4 Spring 2013 - What We've Accomplished So Far! COM 400 Social Media U Need 2 Know a.k.a. Social Media For Public Communicators #NewhouseSM4 Spring 2013 - What We've Accomplished So Far! Welcome to #NewhouseSM4! Social Media U Need 2 Know a.k.a. Social Media for Public Communicators. We conduct an open and transparent course using the Web 2.0 skills, digital tools, and social networking savvy demanded by the Communication, Advertising, Public Relations, Journalism, Television, Radio, and Film professions today and in the future.

We use these tools and skills to help us learn course content, create, communicate, collaborate, and network with each other and the communications profession. We also use these skills and tools to write, share, and present our information and ideas. We learn by doing. Week 1 - January 14: Introduction to Social Media Strategy & Social Dashboard NewhouseSU COM 400 Social Media U Need 2 Know a.k.a. Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., Jan. 20 University Speaker: Mon. Wed. COM 400 Syllabus Spring 2013 - Social Social Media U Need 2 Know a.k.a. Social Media for Public Communicators #NewhouseSM4. NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., April 7. NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., April 7 Note: Follow the NewhouseSU COM 400 Hashtag - #NewhouseSM4.

You can also find the class schedule and progress here: NewhouseSU COM 400 - Social Media U Need 2 Know #NewhouseSM4 Spring 2013 - What We've Accomplished So Far! There are four parts to this week's "To Do" List: Readings / Assignments In-Class SpeakerHootsuite Certification Courseware & Social Media Courseware "Weekly Tasks" NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 - Spring 2013 syllabus NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2013 Team Teaching Presentation Attend the event live in-class.

Guest Speaker: Oliver Starr, Chief Evangelist, PearlTrees Topic: PearlTrees and The Power of Content Curation Wednesday, April 3, 2:15 - 2:45 PM 1. 2. 3. What Is Content Marketing? Welcome to: Note - Congratulations! Use Hootsuite Pro to Post to Twitter and Facebook. I look 4Ward to your feedback. Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., Jan. 20. Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., Jan. 27.

Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., Jan. 27 Note: Make sure you are following the correct class name - NewhouseSU COM 400 and Hashtag - #NewhouseSM4. The first few assignments are similar in both classes to make sure the group has the basic skill set for Social Learning and Group Collaboration. You can also find the class schedule and progress here: NewhouseSU COM 400 - Social Media U Need 2 Know #NewhouseSM4 Spring 2013- What We've Accomplished So Far!

Three parts this week: Readings/AssignmentsHootsuite Certification Courseware & Social Media Courseware"Weekly Tasks" Readings / Assignments Read & Review COM 400 Social Media U Need 2 Know #NewhouseSM4 - Spring 2013 syllabus Measure & Analysis: Tweet.GraderKlout TweetReachHashtrackingSocialMention Social Media ...Nobody Said It Would be Easy What is the customer perspective today? What Is The Biggest Revolution In Social Networking And How Can You Be An Expert At It? What is the client perspective today? Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., Feb. 3.

NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., Feb. 3 Note: Make sure you are following the correct class name - NewhouseSU COM 400 and Hashtag - #NewhouseSM4. The first few assignments are similar in both classes to make sure the group has the basic skill set for Social Learning and Group Collaboration. You can also find the class schedule and progress here: NewhouseSU COM 400 - Social Media U Need 2 Know #NewhouseSM4 Spring 2013 - What We've Accomplished So Far! Three Goals this week: Readings/AssignmentsBegin HootsuiteU lessons"Weekly Tasks" *including 20 tweets for the weekNewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 - Spring 2013 syllabus What Is The State Of Social Media Marketing And What Are The Challenges? Coming Monday, 2/4! 1. Week) A. Free Gmail Account - Your free Gmail account supports many free, Internet Marketing digital tools that we will be learning in class, like Google Reader and Google Alerts.

B. C. D. 2. NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., Feb. 10. NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., Feb. 10 Note: Make sure you are following the correct class name - NewhouseSU COM 400 and Hashtag - #NewhouseSM4. The first few assignments are similar in both classes to make sure the group has the basic skill set for Social Learning and Group Collaboration.

You can also find the class schedule and progress here: NewhouseSU COM 400 - Social Media U Need 2 Know #NewhouseSM4 Spring 2013 - What We've Accomplished So Far! Three Parts of this week's to do list: Readings/Assignments Hootsuite UWeekly "tasks" Personal Branding, Blogs & Social Media Dashboards Guest Speaker: Dan Schultz, Knight-Mozilla Fellow Topic: Hacking Journalism, Truth Googles, Open Caption Guest Speaker: Dan Pacheco, Chair of Journalism Innovation at S.I.

University Topic: Digital and Social Journovation, IFTTT Guest Speaker: Mike Volpe, CMO of Hubspot NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 - Spring 2013 syllabus 1. NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., Feb. 17. NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., Feb. 17 NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Fall 2012 "To Do" List - Due Sun., Feb. 17 Note: Make sure you are following the correct class name - NewhouseSU COM 400 and Hashtag - #NewhouseSM4.

You can also find the class schedule and progress here: NewhouseSU COM 400 - Social Media U Need 2 Know #NewhouseSM4 Spring 2013 - What We've Accomplished So Far! Four Parts of this week's to do list: Attend #BigDataDay Rapid Big Data Deep Dive: Resources on #BigData In Honor Of Big Data Day #BigDataDay #infographic #video Readings/Assignments Hootsuite UWeekly "tasks" NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 - Spring 2013 syllabus Why Should You Use Klout? #infographicWhat is Social Currency? Welcome to: 1. View Hoot 120: Introduction to EngagementView Hoot 130: Introduction to Collaboration Monday, February 11, 2013 - 7 PM Hergenhan Auditorium, NewhouseSU Speaker: 1.

NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., Feb. 24. NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2013 Team Teaching Presentation. Team Teaching Presentation (40%): Students will divide into small teams and will design, implement, and present a multi-media ‘deep dive’ presentation to teach the class on some aspect of the social media related to industry, major, or special topic. Team teaching will be 20 minute multi-media presentations followed by 5 minute discussion. Examples of Presentation subjects include but are not limited to: social media as it relates to a particular industry or major (Journalism, PR, Advertising, Magazines, etc.) social media policy, social commerce, social media ROI/Metrics, social media organizational models, social crowdsourcing, case study of integrated digital & social media best practice, an in-depth analysis of a particular digital tool, social media platform, or application, or a look at a new digital or social media innovation, etc.

Examples: Augmented Reality, geo-location, QR codes, NFC, etc. * Instructor approval is reguired for topic * 1. Students will divide into teams of 4. NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., March 3. NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., March 3 Note: Follow the NewhouseSU COM 400 Hashtag - #NewhouseSM4. You can also find the class schedule and progress here: NewhouseSU COM 400 - Social Media U Need 2 Know #NewhouseSM4 Spring 2013 - What We've Accomplished So Far! NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 - Spring 2013 syllabus NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring Team Teaching Presentation There are four parts to this week's "To Do" List: Outside Event Readings / Assignments Hootsuite Certification Courseware & Social Media Courseware "Weekly Tasks" Newhouse Global Leaders In Digital and Social Media Speaker Series & SUPRSSA - Wed., Feb. 27, 6 - 7 PM in the Herg.

Guest Speaker: R. Cross Blue Shield of Michigan Topic: "Big Data vs. Are You Doing Something or Just Fooling Yourself? Via All Things D Thought Leadership, New Strategies, New Models Strategy Content ROI / Measurement Welcome to: 1. Andrew Hetzel, VP of Corporate Communications for Blue Cross Blue Shield of Michigan, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University. Andrew Hetzel, VP of Corporate Communications for Blue Cross Blue Shield of Michigan, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University.

Speaking on "Big Data vs. Big Regulation in the Quest for Consumer Loyalty - How digital and social media can achieve health and marketing outcomes in a highly regulated environment. " February 27, 2013 How the Affordable Care Act is forcing health insurers to get more personal, despite the regulatory limits of HIPAA.Why the largest health insurer in Michigan for 74 years sees social and digital media as vital to its future.Experiences with digital health tools and e-prescribing in Michigan. Here is the press release: for more details about the event and Andrew Hetzel. During the Day Andrew Hetzel spoke with students from the #NewhouseSM4 Social Media Class Can you spot Ty "The Wonder Dog? " What #BigData Challenges does Healthcare Face? Author: Bill - Dr. NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., March 10. NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., March 24.

Chuck Hemann, Group Director, Analytics for W20 Group, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University. Chuck Hemann, Group Director, Analytics for W20 Group, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University. Speaking on "How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitive Advantage" March 20, 2013 6 PM.

How companies use analytics to turn big data into actionable insights about their audiences to gain competitive advantage. Here is the press release: for more details about the event and Chuck Hemann. Event Flyer / Description Video of Live event UStream Video streaming by Ustream Slide Show During the day Chuck Hemann, Group Director, Analytics and Vicky Lewko, Group Director, Corporate and Strategy with the W20 Group spoke with the #NewhouseSM4 Social Media class. Discussing cluttered digital and social analytics landscape at #NewhouseGLDSM and giving shoutout to co-author Ken Burbary, Chief Digital Officer at Campbell Ewald I look 4Ward to your feedback. NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., March 31. NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2013 "To Do" List - Due Sun., March 31 Note: Follow the NewhouseSU COM 400 Hashtag - #NewhouseSM4.

You can also find the class schedule and progress here: NewhouseSU COM 400 - Social Media U Need 2 Know #NewhouseSM4 Spring 2013 - What We've Accomplished So Far! There this week's "To Do" List is all about team time. NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 - Spring 2013 syllabus NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2013 Team Teaching Presentation 1. G+ Hangout with your instructor. 2. 3. Audience 1. 2. Teaching Hasthtags #. If you have a Smartphone, take a photo of the team presenting and share it on Twitter with the Hashtag or Retweet someone else's photo of the team. 3. 4.

Teaching Teams - Before, During, and After Presentation Day Before 1. 2. Google Plus / G+ Hangout. 3. 4. Day of Presentation 1. 2. During Presentation 1. 2. 3. After Presentation 1. 2. 3. 4. 5. 6. 7. 8. Welcome to: