Starbucks, Twitter e$ Platform /gifting. A tweet can be used to share links, media, and status updates. But could it soon be used to share Starbucks coffee? That's the promise of a new partnership launched today, Monday, by Twitter and Starbucks, which enables gift certificates to be exchanged via tweets. Called the tweet-a-coffee program, the service allows for spur-of-the-moment acts of generosity between friends, with little to no friction: Just tweet at another Twitter user in order to give a $5 digital eGift hassle-free. It's certainly a novel marketing tool. To use the service, you first have to sync your Starbucks account with your Twitter account. The coffee shop chain worked with Twitter to make the experience as seamless as possible, while ridding any potential hiccups.
The key here is spontaneity--lowing the barrier of entry so much that it's difficult not to try at least once. For Starbucks, it'll give the brand a new digital and social avenue to interact with consumers. #Sold: Twitter, American Express Partner For Hashtag Purchases. 7 Twitter Marketing Campaigns to Learn From. While marketing activities on Twitter are often described by silly, Twitterized words — like tweetathon, twontest and tweetchat — these types of campaigns have proven successful for marketers and brands of all sizes. There are a number of winning Twitter strategies used by top brands, but those same companies tend to mix up the types of individual marketing campaigns they run on Twitter, whether paid or organic. Here are seven successful Twitter marketing campaigns from American Airlines, Network Solutions, UNICEF India, IBM, USA for UNHCR, McDonald's Canada and appbackr.
Read about their successes below and share your brand's Twitter campaign victories in the comments. 1. American Airlines: Celebrate Successes with a Hashtag In celebration of the 30th anniversary of its AAdvantage loyalty program, American Airlines ran a Twitter contest called "Tweet to Win 30K Miles. " "Given a valuable enough incentive, users will complete several registration steps for entry. 2. 3. 4. 5. 6. 8 Cool Indian Twitter Campaigns Of Quarter 2 2013. InShare14 Twitter is being leveraged in many interesting and innovative ways. In this year, we witnessed the micro-blogging platform being employed not only for creating buzz, but also being integrated to bring in live interactivity with television viewers. Since 2013, Twitter has been increasingly used for product and movie launches, but through creative hashtag campaigns as opposed to the ones that spread only spam. Adding to the list of good campaigns of quarter 1, here is a random compilation of 8 Indian Twitter campaigns for the second quarter of 2013, that have been innovative in their use of Twitter and managed to create a buzz while being aligned with their objective. 1.
Myntra.com – #DialforStyle Myntra.com, the ecommerce platform for fashion and lifestyle products blended telecommunications and style for a fun engagement on Twitter, on the occasion of World Telecommunications Day on the 17th of May. How to play – The style bible for many: 86483. 2. The helicopter has landed! 3. How Twitter Is Reshaping The Future Of Storytelling. Every five days, a billion tiny stories are generated by people around the world. Those messages aren’t just being lost in the ether, like the imaginary output of monkeys randomly attempting to produce the works of Shakespeare. Instead, the tweets are being archived by the Library of Congress as part of the organization’s mission to tell the story of America. The archive now includes 170 billion posts and counting. The patterns of human life will be stored in this Twitter archive like a form of digital sediment.
Every meme and revelation will leave an imprint in the record constructed of posts by half a billion Twitter users around the world (and over 150,000 more signing up every day). How has the future of storytelling been influenced by Twitter? Sparking the Imagination Writer and actor John Hodgman recalls how derisive many people were about Twitter when it first entered the public consciousness. A Future Biography Prolific novelist Joyce Carol Oates recently tweeted: Writer Elliott Holt wins us over with her twitter fiction. Twitter. Twitter. Twitter. Hamlet: A Retweeting (with images, tweets) · wwnorton. Coming Soon: Jennifer Egan's "Black Box"