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Welcome to 'Dropped', Heineken's social experiment where only legendary travellers need apply. Amsterdam, June 3rd, 2013- Are legends born, or made?

Welcome to 'Dropped', Heineken's social experiment where only legendary travellers need apply

To find out Heineken®, as part of its latest global campaign 'Voyage', is undertaking its most daring experiment yet. It is testing what men are truly made of when taken out of their daily lives and dropped into the great unknown. Imagine the situation. You are a highly social character, out-going and confident. You get chosen to go on a legendary adventure - something you have never done before - a new experience that will test your resourcefulness.

This is 'Voyage', a new campaign from premium beer brand Heineken® that takes different men from across the world and drops them in remote global locations with nothing but the most basic of supplies and directions. 'Voyage' is the fifth instalment of the Heineken 'Legends' platform, The integrated campaign, which will live on a variety of platforms across broadcast, digital and mobile, will allow consumers to have a truly immersive experience via the Heineken® Dropped YouTube channel. Tourists Explore Cape Town Through Other People's Facebook Profiles [Video] Driven by the mysterious qualities of both space exploration and the cosmonaut culture of the former Soviet Union, artist Bradley Pitts traveled to both destinations to create a series of works; Bringing him from farthest reaches of human comprehension to the intimate art worlds of Brooklyn and Tribeca.

Tourists Explore Cape Town Through Other People's Facebook Profiles [Video]

As part of his newest exhibition, Singular Oscillations, the MIT trained Pitts, whose specialties range from art to aerospace engineering, attempts to explore the relationship between art and function through scientifically minded inquiry. As part of the research stage of his project, Pitts was able to access a Russian parabolic-flight aircraft (the IL76-MDK) to structure an exploration into “empty space and the undocumentable nature of experience.” Photos: Inside An Illegal Party In An Abandoned Subway Station Deep Under NYC. Candles lined a staircase that wound down several flights, but they didn't do much good, so the flashlight was crucial.

Photos: Inside An Illegal Party In An Abandoned Subway Station Deep Under NYC

Two thirds of the way down a young woman stumbled past me, hurrying up the stairs without a flashlight, and I turned to shine some light on the steps for her. "How do I get out? " she nervously asked. I followed her back up to the hatch, where some Agents did their best to calm her down, but firmly reminded her that no one would be allowed to leave until the end. She seemed a little upset, but I saw her later and it seemed that she'd happily embraced the Stockholm syndrome.

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The 6 Pillars of Social Commerce: Understanding the psychology of engagement. InShare881 Social media is about social science not technology.

The 6 Pillars of Social Commerce: Understanding the psychology of engagement

Can Instagram's Mobile-Only Strategy Work for Other Apps? Among Facebook's motives for buying Instagram, the photo-sharing app's success on mobile was clearly a big draw.

Can Instagram's Mobile-Only Strategy Work for Other Apps?

In the short year-and-a-half since its launch, Instagram has grown to 30 million users — and did it all without a website. The app only lives on mobile and, until launching an Android version earlier this month, could only be downloaded on iOS devices. Photos can be uploaded to a user's Twitter, Facebook, Tumblr and other social presences. However, there's no database of Instagram photos or even user profiles that can be found on the web. While independent developers have created websites to accompany the app, there is no Instagram interface for users to access online. For those trying to make sense of that $1 billion price tag, this raises a number of questions. We asked a few mobile experts to share their opinions on Instagram and whether mobile-only is really the next frontier for social networks. Mobile Is Everywhere Mobile-only is totally a viable strategy.

Digitally Touch Someone Far Away Using Your Smartphone Screen. How Twitter Is Reshaping The Future Of Storytelling. Every five days, a billion tiny stories are generated by people around the world.

How Twitter Is Reshaping The Future Of Storytelling

Those messages aren’t just being lost in the ether, like the imaginary output of monkeys randomly attempting to produce the works of Shakespeare. Instead, the tweets are being archived by the Library of Congress as part of the organization’s mission to tell the story of America. The archive now includes 170 billion posts and counting. The patterns of human life will be stored in this Twitter archive like a form of digital sediment. Every meme and revelation will leave an imprint in the record constructed of posts by half a billion Twitter users around the world (and over 150,000 more signing up every day).

How has the future of storytelling been influenced by Twitter? Sparking the Imagination Writer and actor John Hodgman recalls how derisive many people were about Twitter when it first entered the public consciousness. A Future Biography. Amidst Cuts, Indianapolis Museum Partners with Alexander Hotel. Alyson Shotz (Brooklyn, NY)Standing Wave, 2012Dichroic acrylic and velcro tape14 feet 6 inches x 22 fee 3 inches x 1 footGround LevelThe Alexander Hotel, part of CityWay in downtown Indianapolis.Photographer: Tad Fruits Jorge Pardo (Los Angeles, CA)Plat 99 bar, Hotel Alexander, Indianapolis2nd floorThe Alexander Hotel, part of CityWay in downtown Indianapolis.Photographer: Tad Fruits.

Amidst Cuts, Indianapolis Museum Partners with Alexander Hotel