App for tablets: Touch Van Gogh - What paintings can reveal. Online Marketing Done Right – the Case of HBO’s True Blood. If you’re a vampire aficionado, it’s almost certain that you’re hooked on HBO’s popular TV series True Blood.
Even if you aren’t into the pale bloodsuckers, it’s still pretty likely that you’re addicted to the show all the same.Without getting into the reasons why True Blood manages to keep people glued to the TV following the hazardous antics of a perky, half-fairy waitress and her pulseless nightwalker friends, I’m going to look at exactly how a fantasy series, so often of marginal interest, became so popular and mainstream. The buzz around True Blood has been phenomenal. Many people working in the advertising industry have referred to True Blood as having one of the most well thought out marketing campaigns to date. The campaign is on-going, but can be broken down into four parts; generating intrigue, extending the campaign, revealing the purpose of the campaign and, finally, maintaining interest. Generating intrigue Extending the campaign Revealing the purpose Maintaining interest. Chipotle Takes a Swipe at Big Food in New Short Film, Game.
Audi - Art of the Heist Case Study. Project Imagin8ion. Welcome to ‘Dropped’, Heineken’s® social experiment where only legendary travellers need apply. Welcome to 'Dropped', Heineken's social experiment where only legendary travellers need apply. Amsterdam, June 3rd, 2013- Are legends born, or made?
To find out Heineken®, as part of its latest global campaign 'Voyage', is undertaking its most daring experiment yet. It is testing what men are truly made of when taken out of their daily lives and dropped into the great unknown. Imagine the situation. You are a highly social character, out-going and confident. You get chosen to go on a legendary adventure - something you have never done before - a new experience that will test your resourcefulness. This is 'Voyage', a new campaign from premium beer brand Heineken® that takes different men from across the world and drops them in remote global locations with nothing but the most basic of supplies and directions. 'Voyage' is the fifth instalment of the Heineken 'Legends' platform, The integrated campaign, which will live on a variety of platforms across broadcast, digital and mobile, will allow consumers to have a truly immersive experience via the Heineken® Dropped YouTube channel.
The Forty Story by Pentagram. It’s been a while since we’ve featured branded content, even though we’re on the record as being big supporters in the past.
For me, it’s a simple case of few films standing out. With the creative talent and budgets that big companies are able to muster, is it wrong for me to hold branded content to a higher standard than pieces by film students and indie do-it-yourselfers? I don’t think so. This latest piece from reputable design firm Pentagram, does stand out though, and demands notice. While I love brands like Absolut who give artists free reign to make films of their choosing, I also deeply admire films like Plot Device which are great films, but function as great advertising as well.
Cowbird · A witness to life.