Pinterest, Tumblr, LinkedIN + Other Social Media
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Admit it: You've Googled yourself quite a few times. But were you happy with where your name appeared in your Google search results? Each day, one billion names are Googled. Unfortunately for many, half of all people don't find themselves in the first page of results when they Google their own name.
Tumblr is a fantastic microblogging platform that allows users to post text, images, videos, links, quotes and audio through an easy-to-update interface. Many bloggers are choosing Tumblr for certain types of blogs that don’t require a full-featured blogging platform such as WordPress.
“If you can’t make money on LinkedIn , you’re deaf, dumb and blind,” says James Filbird of JMF International Trade Group . It’s 6 pm on the west coast of the United States, but it’s already 9 am tomorrow at James Filbird’s apartment in Shenzhen, China. Filbird is the proprietor of JMF International Trade Group Ltd., a company he built to $5 million in revenue largely through his efforts on LinkedIn , the only major social media platform that is not blocked by the Chinese government . His beginnings in China, however, were less than auspicious. Filbird was highlighted as one of 100 success stories when LinkedIn hit 100 million members.
In what seemed like no time (but was, in fact, several years) , Pinterest went from a talking point for digital elites to a de rigueur social tool for just about every person, media company and, of course, brand. According to data compiled by online consumer behavior firm Experian Hitwise, Pinterest saw 104 million visits in March, a strong third-place finish behind Facebook with 7 billion and Twitter with 182 million. So, there’s clearly a compelling case for Pinterest based on overall numbers. But how are brands creating a presence on Pinterest using the platform’s strengths to their advantage? Given the rapid growth of Pinterest, there was hardly a chance for brands to absorb any meaningful best practices.
Grant Crowell is a multimedia writer and marketing analyst who’s been covering the online video space since 2006. Connect with him on LinkedIn or follow him at @grantcrowell .