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US Smartphone Ownership Heavily Linked to Income Level and Age. For example, Americans aged 45-54 making over $100k per year are 3.3 times more likely than those making under $15k per year to own a smartphone (60% vs. 16%), while in the 55-64 age group, they are 3 times more likely (48% vs. 16%).

US Smartphone Ownership Heavily Linked to Income Level and Age

By contrast, those aged 18-24 and making more than $100k per year are only 37.5% more likely than their lower-income-earning counterparts to own a smartphone (77% vs. 56%). Ownership Skews Young The Nielsen data indicates that Americans aged 25-34 have the highest levels of smartphone ownership, with two-thirds saying they own a smartphone. The 18-24 age group follows relatively closely, at 62%, ahead of those aged 35-44 (58%).

How Mobile is Transforming The Travel Industry. Tablet Owners Are Hungry for Paid Content [STUDY] Are you buying lots of cool new apps for your iPad?

Tablet Owners Are Hungry for Paid Content [STUDY]

If so, you have proved a study about tablet owners right. A Nielsen study shows individuals are loading up their Apple iPads, Amazon Kindle Fires, Android devices and other tablets with paid content. These consumers devour professional, long-form content such as books, magazine features and movies. Tablet owners are currently redefining the standard of media consumption — to charge or not to charge. Selling subscription-based content to mobile users was once unthinkable, Jonathan Carson — head of Nielsen's Digital Business — told Mashable. Charging credit cards for tablet media content is a global trend, the study says. Voluntary participants for the study were tablet users in U.S., U.K., Italy and Germany.

Why? That is certainly shifting. "This has really important lessons for content strategies and for business models for media companies," Carson said. 4 Mobile Marketing Trends to Watch. Jessica Richards | April 17, 2012 | 1 Comment inShare112 Data capturing, adaptable content, social media, and activation.

4 Mobile Marketing Trends to Watch

As a marketing professional, I spend a lot of time learning and educating on digital trends. With the current rate of growth, mobile marketing has been one of the most exciting to monitor. The data on user adoption is changing almost daily, with consumers actively changing the way they consume, share, and publish. More Data Capture, More Targeting Advertisers have been able to target by location, content, and demographics for some time now. Social targeting (e.g., partners like LocalResponse, Twitter, and Facebook): Scrapes social conversations tied to location to target users.

The "Holy Grail" will be a connection point and solid data capture between all digitally enabled platforms (desktop, IPTV, phone, and tablet)…but you can't be too greedy. 5 Mobile Trends Brands Need to Watch. Jonathan Gardner is director of communications at Vibrant Media.

5 Mobile Trends Brands Need to Watch

He has spent his career at the nexus of media and technology, having worked in communications around the world. Follow him @thejongardner If you let your imagination run wild, innovations such as Google’s Project Glass suggest there will come a time when we’ll no longer converse with each other, but instead exchange data like a bunch of GPS-enabled cyborgs. While that may not be quite how it plays out, a highly-connected future is definitely on its way. Already, data shows that more than one third of American teens own an iPhone and the one-tablet-per-child initiative is a mainstay in South Korean and Thai schools. Can Instagram's Mobile-Only Strategy Work for Other Apps?

Among Facebook's motives for buying Instagram, the photo-sharing app's success on mobile was clearly a big draw.

Can Instagram's Mobile-Only Strategy Work for Other Apps?

In the short year-and-a-half since its launch, Instagram has grown to 30 million users — and did it all without a website. The app only lives on mobile and, until launching an Android version earlier this month, could only be downloaded on iOS devices. 8 Things You Should Know Before Building a Mobile App. Seth Porges is a magazine editor and the creator of Cloth, an iOS fashion app for iPhone and iPod Touch.

8 Things You Should Know Before Building a Mobile App

His Twitter handle is @sethporges. App appeal is obvious. The barrier to entry? Building a Mobile App Is Not a Mobile Strategy. By Jason Gurwin | 3:35 PM November 21, 2011 Everyone wants their own mobile application.

Building a Mobile App Is Not a Mobile Strategy

In the last year, I have heard this consistently. In fact, mobile analytics firm Distimo claims 91 of the top 100 brands have their own mobile app (up from 51 just 18 months ago). On the surface this sounds great, right? I can use my big brand name to get people to install my application, and then I can market to them via the palm of their hand whenever I want. Most brands treat their mobile applications as an advertisement. Building a mobile strategy is more than just having your own application. Here are four things to remember as you consider a mobile strategy — and some reasons why you should expand your mobile strategy past just your mobile app. You don’t launch a television station so you can market your brand on television.

My advice is this: It’s ok to have your own app, but your entire mobile marketing strategy should not stop at building one.