US Smartphone Ownership Heavily Linked to Income Level and Age. For example, Americans aged 45-54 making over $100k per year are 3.3 times more likely than those making under $15k per year to own a smartphone (60% vs. 16%), while in the 55-64 age group, they are 3 times more likely (48% vs. 16%). By contrast, those aged 18-24 and making more than $100k per year are only 37.5% more likely than their lower-income-earning counterparts to own a smartphone (77% vs. 56%). Ownership Skews Young The Nielsen data indicates that Americans aged 25-34 have the highest levels of smartphone ownership, with two-thirds saying they own a smartphone. The 18-24 age group follows relatively closely, at 62%, ahead of those aged 35-44 (58%).
After that, there is a significant drop-off to the older age groups, with less than half of adults aged 45-54, and only one-third of those 55-64 owning a smartphone. Just 22% of Americans over 65 report owning a smartphone. Overall, Nielsen found smartphone penetration to stand at 48% in January. Income Plays Significant Role. How Mobile is Transforming The Travel Industry. Tablet Owners Are Hungry for Paid Content [STUDY] Are you buying lots of cool new apps for your iPad? If so, you have proved a study about tablet owners right. A Nielsen study shows individuals are loading up their Apple iPads, Amazon Kindle Fires, Android devices and other tablets with paid content. These consumers devour professional, long-form content such as books, magazine features and movies. Tablet owners are currently redefining the standard of media consumption — to charge or not to charge. Selling subscription-based content to mobile users was once unthinkable, Jonathan Carson — head of Nielsen's Digital Business — told Mashable.
TV overwhelmingly relies on ads and subscriptions, but the Internet has not because most content is free. Charging credit cards for tablet media content is a global trend, the study says. Voluntary participants for the study were tablet users in U.S., U.K., Italy and Germany. Why? That is certainly shifting. SEE ALSO: iPad Is Still the King of Tablets, But Kindle Fire and Others Are Catching Up [STUDY] 4 Mobile Marketing Trends to Watch. Jessica Richards | April 17, 2012 | 1 Comment inShare112 Data capturing, adaptable content, social media, and activation.
As a marketing professional, I spend a lot of time learning and educating on digital trends. With the current rate of growth, mobile marketing has been one of the most exciting to monitor. The data on user adoption is changing almost daily, with consumers actively changing the way they consume, share, and publish.
To keep up with these changes, brands and media companies are regularly making advancements that impact our industry. For this column, I spent some time with my agency's mobile strategy team to define the top four current trends. More Data Capture, More Targeting Advertisers have been able to target by location, content, and demographics for some time now. Social targeting (e.g., partners like LocalResponse, Twitter, and Facebook): Scrapes social conversations tied to location to target users.
Content Is Adapting Social Media Is at the Forefront. 5 Mobile Trends Brands Need to Watch. Jonathan Gardner is director of communications at Vibrant Media. He has spent his career at the nexus of media and technology, having worked in communications around the world. Follow him @thejongardner If you let your imagination run wild, innovations such as Google’s Project Glass suggest there will come a time when we’ll no longer converse with each other, but instead exchange data like a bunch of GPS-enabled cyborgs. While that may not be quite how it plays out, a highly-connected future is definitely on its way.
Already, data shows that more than one third of American teens own an iPhone and the one-tablet-per-child initiative is a mainstay in South Korean and Thai schools. It’s easy to see what life will look like for the next generation of consumers, but will marketers be prepared? That will largely depend on whether they've considered these five post-mobile trends. 1. Look in the mirror and what do you see? 2. 3. 4. 5. Image courtesy of iStockphoto, hocus-focus. Can Instagram's Mobile-Only Strategy Work for Other Apps? Among Facebook's motives for buying Instagram, the photo-sharing app's success on mobile was clearly a big draw. In the short year-and-a-half since its launch, Instagram has grown to 30 million users — and did it all without a website.
The app only lives on mobile and, until launching an Android version earlier this month, could only be downloaded on iOS devices. Photos can be uploaded to a user's Twitter, Facebook, Tumblr and other social presences. However, there's no database of Instagram photos or even user profiles that can be found on the web. For those trying to make sense of that $1 billion price tag, this raises a number of questions. We asked a few mobile experts to share their opinions on Instagram and whether mobile-only is really the next frontier for social networks. Mobile Is Everywhere Mobile-only is totally a viable strategy. White-collar analysts often overlook the fact that the mobile phone is the primary computing device for many, if not most, people.
Event Information. 8 Things You Should Know Before Building a Mobile App. Seth Porges is a magazine editor and the creator of Cloth, an iOS fashion app for iPhone and iPod Touch. His Twitter handle is @sethporges. App appeal is obvious. The barrier to entry? So low! The upshot of producing the next Angry Birds or beer-chug simulator? Here’s (almost) everything you need to know before you get started on your own app — and what I wish I knew before I got into the game. 1.
If you’re new to the app game, prepare for some sticker shock. You can try to offload some of your costs by offering your guys equity; on the other hand, everybody tries to get free (or close to free) apps by offering developers equity. This basic supply/demand dynamic also means that many developers ask for some pretty insane terms.
And get it all in writing. If you can, you’ll also want to work with people who are local to you — or at least with people who are willing to join you for regular Skype chats or Google Hangouts. 2. I would consider starting one's app at or near $1.99. 3. 4. 5. 6. Building a Mobile App Is Not a Mobile Strategy. By Jason Gurwin | 3:35 PM November 21, 2011 Everyone wants their own mobile application. In the last year, I have heard this consistently. In fact, mobile analytics firm Distimo claims 91 of the top 100 brands have their own mobile app (up from 51 just 18 months ago). On the surface this sounds great, right? I can use my big brand name to get people to install my application, and then I can market to them via the palm of their hand whenever I want.
If you’re a big brand, I have no doubt you will get a ton of downloads. Most brands treat their mobile applications as an advertisement. Building a mobile strategy is more than just having your own application. Here are four things to remember as you consider a mobile strategy — and some reasons why you should expand your mobile strategy past just your mobile app. You don’t launch a television station so you can market your brand on television. Take a deep breath and look at the broader picture.