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Nike Turns London Into a Game Board to Get People Running. Nike has turned the city of London into a game board for a two-week competition called the GRID which the shoe manufacturer hopes will ultimately encourage young people who already jog for exercise to start identifying themselves as "runners.

Nike Turns London Into a Game Board to Get People Running

" The company has broken the city down into its 48 zip codes. Each zip code (or "postal code" as they say in England) has four traditional phone boxes. Players compete by doing runs, which they start by going to one of the phone boxes, dialing a specific number, entering their unique identifier, and then following the instructions they're given, which send them to other phone boxes in the city.

The first GRID competition was held back in April, around the time of the London Marathon. Audi - Art of the Heist Case Study. Chipotle Takes a Swipe at Big Food in New Short Film, Game. Xbox One Will Allow Any Owner To Become A Video Game Developer. How Second Screen Behavior Is Impacting The Entertainment Industry [Future Of Entertainment] Seemingly everywhere we look we encounter products boasting how ‘green’ or ‘sustainable’ they are with respect to reducing energy usage.

How Second Screen Behavior Is Impacting The Entertainment Industry [Future Of Entertainment]

There is no doubt that as consumers, we are coming to expect greater efficiency from the products that we own, and this shift is increasingly reflected in the marketplace. Couple that with a growing knowledge base and education around how finite our natural resources really are, and we can expect this mindset is something that doesn’t appear to be going away anytime soon.

Yet for all the products with sustainability at their core, we still remain saddled with some rather dire statistics around wasted resources. Research from the NY Times shows that 20% of the energy that we use in our commercial and residential buildings is wasted. What’s more, the book Use Less, Save More reports that Americans now use 127% more water than we did in 1950, with a staggering 95% of it going down the drain. Key Trend: Using Gaming To Leverage Collective Manpower. In our research for PSFK‘s Future Of Gaming report, our consulting team noticed that game platforms are being used to engage a community of citizens around the active collection and dissemination of information—statistics, on-the- ground reporting and images—related to social, political, municipal and environmental systems. this aggregated data can establish an open source knowledge base, which can be kept up to date in real-time, helping improve decision making.

Key Trend: Using Gaming To Leverage Collective Manpower

Some of the key manifestations of this trend ‘Using Gaming To Leverage Collective Manpower’ are: Mission-Based Image Gathering For Crowdsourced Nature References Finnish Library Uses Crowdsourced Game To Fix Indexing Errors Swipe Card Data ‘Gamifies’ Public Transportation In London Location Aware App For Hyper-Local News Reporting. Location Aware App ‘Gamifies’ Hyperlocal News Reporting [Future Of Gaming] In our research for the Future Of Gaming report, our consulting team noticed a growing tendency towards games being used To Leverage Collective Manpower.

Location Aware App ‘Gamifies’ Hyperlocal News Reporting [Future Of Gaming]

One example of this trend is MePorter-a location-based, mobile news app that enables anyone to write, photograph, and record their own videos of local news as it happens, instantly sharing the stories with the MePorter community and on sites like Facebook and Twitter. Much like a local newspaper, MePorter offers a searchable list of categories, like crime, events and entertainment, offering a robust news experience that lets readers see other users’ locations, comment on stories and check-in as eyewitnesses. In order to ensure accuracy, the service only lets reporters and commenters post if they are at or near the location where the news is happening.

Swipe-Card Data ‘Gamifies’ Public Transportation In London [Future Of Gaming] In PSFK‘s research for the Future Of Gaming report, our consulting team noticed a growing tendency towards using games To Leverage Collective Manpower.

Swipe-Card Data ‘Gamifies’ Public Transportation In London [Future Of Gaming]

One example of this trend is Chromaroma–a new application from the UK production company Mudlark that transforms public transportation in London into a competitive multiplayer game. Users begin by signing up on chromaroma.com and providing their public transportation swipe-card information along with the details of any team they would like to join. Chromaroma tracks statistics on the number of transportation swipes along with the distance traveled, further enhancing the experience with location-based missions, reward points and a ranked leaderboard.

By enticing players to travel to new places and improve their social rank, the game hopes to provide users the impetus to explore their cities in the name of competition. Finnish Library Uses Crowdsourced Game To Fix Indexing Errors [Future Of Gaming] In our research for the Future Of Gaming report, our consulting team noticed a growing tendency towards games being used To Leverage Collective Manpower.

Finnish Library Uses Crowdsourced Game To Fix Indexing Errors [Future Of Gaming]

The Gaming-For-Good Trend [Need To Know: SXSWi] As we all begin to look forward to the interactive section of South By South West in March, PSFK has identified five key trends that readers should be monitoring during the festival.

The Gaming-For-Good Trend [Need To Know: SXSWi]

One of these trends, we have coined ‘Gaming-For-Good.’ Fueled by the ability to connect and gather players from across the world and motivate them to participate by injecting competitive aspects and rewards into structured play, games are growing up and being seen as agents of change. The ability to scale enables these platforms to prompt positive action and overcome challenges on both an individual and societal level with implications for a growing number of areas from science and medicine to education and the environment. Whether improving health, fundraising for charity or solving previously unsolvable problems, games are encouraging personal and social good.

Recyclebank. Motivating Everyday Green Behavior With Real Rewards [Future Of Gaming] Www.goatandmonkey.co.uk/seed/ Lost for a hundred years a precious seed lies undiscovered...

www.goatandmonkey.co.uk/seed/

Part immersive theatre and part online mystery, The Seed is a real-world treasure hunt of the grandest proportions. Inspired by true stories of the intrepid Victorian plant hunters, The Seed asks a new breed of hunter to follow clues and claim the lost treasure. Help our heroine in her quest online as she struggles to find the seed and prevent her world from falling apart. Come and see one or all of the four different theatrical performances in the Great Gardens of Sussex. Each one contains different clues, characters and encounters. The Online Story has begun! To join the hunt, help our heroine in her search and to make sure you can watch the whole story unfold, please click Performance Venues and Dates.

Blast Theory. IGFEST. Children Utilize Gaming Platform To Tackle Humanitarian Challenges. @PSFK. This article titled “The Seed: where theatre, gaming and botany collide” was written by Keith Stuart, for guardian.co.uk on Monday 27th February 2012 11.31 UTC Theatre is and always has been interactive, from the city-wide mystery plays of the middle ages, to the modern era’s improvised comedy nights and experimental promenade performances.

@PSFK

And though it may seem strange to draw parallels between this ancient artform and the world of video games, it’s the sense of interplay between audience and spectacle that can unite them. This summer, the young theatre company Goat and Monkey is running a performance and alternate reality gaming (ARG) project named, The Seed. Based around the stories of Victorian botanists who would travel the world seeking rare seeds, the project starts on 28 May at a dedicated website, where viewers will read the blog of a fictitious researcher at the Millennium Seed Bank who is on a quest to find a ‘missing’ seed. Guardian.co.uk © Guardian News & Media Limited 2010. Players Achieve Game Milestones In Overcoming Health Related Challenges [Future Of Gaming] In our research for the Future Of Gaming report, our consulting team noticed a growing tendency towards games being used To Improve Everyday Personal Behavior.

Players Achieve Game Milestones In Overcoming Health Related Challenges [Future Of Gaming]

One example of this trend is ‘Superbetter‘- a web-platform for turning health-related challenges into rewarding games which can be supported by friends and family. Created in response to her own struggle recovering from a concussion, game-designer Jane McGonical’s platform is a self-directed resource that adds gaming elements to helping participants lose weight, recover from knee injuries, quit smoking, or overcoming any other personal, health-related challenge. Players set their personal goals tap into ‘power-ups’ by talking with loved ones on the phone or receive credit for downloading ‘power packs’, which contain expert advice on strategies for recovery. Players can track and view their progress in personal profiles, which can be shared with loved ones for support. SCVNGR. Games for Change is the leading global advocate for supporting and making games for social impact.

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