Three Ways to Improve Your Facebook App Engagement. "Engagement" may be one of the most overused words in marketing right now as brands strive to tap into the more than 1 billion Facebook users. At its best, though, engagement in a community such as Facebook opens up the potential of a shared and "human" social experience between a brand and its fans, and then extends that connection from fans to friends of those fans. So how can brands encourage social sharing? Beyond creating interesting News Feed posts—every day—brands can deploy social engagement apps to showcase campaigns and content in a way that is more immersive than a single News Feed post. Apps come in many forms—from simple pages that allow browsing of product content—to complex integrated activities such as games, quizzes, sweepstakes, contests, live-streaming events, and more.
How to use apps to cultivate a deeper connection with fans 1. Simply asking for a Like is not enough for brands that want to get serious about their relationship with their fans. 2. 3. 4 Ways to Drive Engagement With Facebook Ads. Victoria Ransom is founder and CEO of Wildfire, a global leader in social media marketing software. She is also a sought-after expert on social marketing trends and was recently named a 2012 TechFellow by the Founders Fund, NEA, and TechCrunch. For more on social advertising, register here for Wildfire’s free on-demand webinar. In the run up to Facebook’s fast-approaching IPO, the company is making extensive and ongoing improvements to its advertising platform.
The most recent updates, which are not yet live, will allow marketers to optimize their ads for any Facebook action (not just likes). These new capabilities will also give advertisers a much greater understanding of their consumers, allowing them to segment marketing messages based on certain user groups. All of this goes to support the general belief that Facebook wants to turn their ad platform into the main driver of a brand’s reach. 1. Above, McDonald’s and Tide turn video posts into premium ad units. 2. 3. 4. One way to attract new fans with Facebook Timeline. TweetTweet How one foundation increased Facebook fans by 1000% in 13 days Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, Web publishers.
Afew weeks ago, Facebook announced that Facebook was doing away with Welcome pages. As with most changes that Facebook makes, the people who hate change were very upset. The assumption was that fan gating would be less effective. But the critics are wrong. For example, Community TechKnowledge increased their Facebook Page fans almost 1,000 percent in 13 days by having Facebook users like their Page to vote for a nonprofit hero. They accomplished this using the following strategies: They promoted their voting app to organizations that had a participating nominee.
Fan gating can still be used to give away something valuable in exchange for liking your Page. How are you using fan gating? Socialbrite articles on Timeline • What story should you tell in Facebook Timeline? Social Plugins. Facebook's 6-Point Plan for Building Brands in the Social Media Age. The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media management tools.
Social media has turned the purchase funnel on its head. That's the crux of a study that Facebook recently published in conjunction with Forrester Research. The two canvassed 101 C-level and VP-level marketing pros in December 2011 and found the profession has changed. Or, in Facebook and Forrester's parlance, "The connected world has rerouted the customer journey. " How does changing media affect the way people hear about brands? It's easy to see how this reflects a TV-dominated age. Here is what Facebook and Forrester are proposing as the successor to the purchase funnel. In this schematic, social media influences every stage of the process. The new environment calls for new tactics. 1. 2. Building connections via social media requires that a brand create a hub. 3. 4. 5. 6. 20 Best Company Facebook Pages.
3 Marketing Lessons From Facebook's Instagram Acquisition. Matthew Siegel is the co-founder of Indaba Music, an online community of musicians making and promoting music. He was named one of Billboard’s “30 Under 30” power players of the music industry in 2010. Follow him @matthewlsiegel. This week, pages upon pages of commentary have been written about Facebook's acquisition of Instagram, the astronomical valuation applied to the deal, and the competitive impetus for the transaction. But what’s most interesting is what it implies about Facebook's perspective on content creation versus content distribution.
Before Instagram, Facebook was exclusively a way to distribute. Facebook's purchase of Instagram represents the acquisition of a technology platform that enables people to create share. The larger shift toward content creation has been on the horizon for some time. That makes this space ripe with deeper user interaction, and that’s worth something. 1. 2. 3. Event Information A Look Back at Last Year’s Mashable Connect Supporting Sponsors.