YouTube Said to Introduce Paid Service for Music. Online Marketing Done Right – the Case of HBO’s True Blood. If you’re a vampire aficionado, it’s almost certain that you’re hooked on HBO’s popular TV series True Blood.
Even if you aren’t into the pale bloodsuckers, it’s still pretty likely that you’re addicted to the show all the same.Without getting into the reasons why True Blood manages to keep people glued to the TV following the hazardous antics of a perky, half-fairy waitress and her pulseless nightwalker friends, I’m going to look at exactly how a fantasy series, so often of marginal interest, became so popular and mainstream. The buzz around True Blood has been phenomenal. Many people working in the advertising industry have referred to True Blood as having one of the most well thought out marketing campaigns to date. Chipotle Takes a Swipe at Big Food in New Short Film, Game. Banksy Continues New York Takeover With Mobile Garden And "Rocket Attack" Video. Last week, British street artist and folk hero Banksy launched "Better Out Than In," an ongoing exhibit in New York, and something of an artist residency on the streets of the city.
Using Totems And Intuitive Gameplay To Bridge The Generational Gap. PSFK has partnered with Boehringer Ingelheim to bring you a snapshot of Ten Innovative Ideas each week that are reshaping the health care industry.
Continue reading below for the most exciting ideas from the past seven days. Start-up Incubator Looks To Revolutionize Health Care Industry During this year’s SXSW Festival, StartUp Health, a hybrid entrepreneurial incubator and academy focused on reforming the healthcare industry, announced its first class of class of 10 entrepreneurs (chosen from a pool of 400 applicants) who will take part in the intensive three-year program.
The curriculum will offer strategic thinking tools and collaborative peer groups designed to help innovators navigate the new digital health field. 8 Tips For Creating Great Stories From George R.R. Martin, Junot Diaz, And Other Top Storytellers. What the hell is a Story Lizard?
In Wonderbook: The Guide to Creating Imaginative Fiction (Abrams Books, October 15), Story Lizards join Prologue Fish and other infographic helpmates designed to banish dry textual analysis in favor of a kicking, screaming, slithering approach to storytelling creativity. Getting a Viral Audience Can Only Happen With the Right Marketing Bait. Simon Sinek - Start With Why. Maker Cities. There is a great deal of momentum behind the Maker Movement.
I have previously written about making in schools and in libraries. One thing is clear, people enjoy making stuff like 3D printer bunny rabbits or mobile apps for disaster preparedness, but there isn't necessarily a shared vision for where this movement is headed, or what potential it may hold. As humanity finds itself facing environmental disaster, resource scarcity, political and economic struggle, and various other challenges, a more focused Maker Movement would have the power to address these challenges and innovate on what it means to be human. Perhaps this group of people who are trying to make the world around them better, perhaps they can make the entire world better while they're at it. So how could a diverse community of makers work toward a shared understanding of what is possible and focus on a common goal?
The Maker Movement is influencing the city, and our lives, in five key areas already. S February 2013 Trend Briefing covering the consumer trend "VIRGIN CONSUMERS" The accelerating pace of innovation in the consumer arena means everyone is now at times, if not constantly, a VIRGIN CONSUMER – unfamiliar with many of the products, services, apps, experiences or brands they encounter every day.
However, far from being coy, VIRGIN CONSUMERS lust after, try out, and experiment with all these new brands, products, services and experiences more than ever. The 12 Trends That Will Rule Products In 2013. 5 Mobile Trends Brands Need to Watch. Jonathan Gardner is director of communications at Vibrant Media.
He has spent his career at the nexus of media and technology, having worked in communications around the world. Follow him @thejongardner. More Mobile Location-Based Campaigns Seen Using Geo-Fenced & Geo-Aware Strategies. By MarketingCharts staff The study also analyzes how different verticals used location-based targeting, finding that restaurant (43%) and retail (32%) were the most likely to use geo-aware and/or geo-fenced strategies, while political (73%), auto (70%), and telco (69%) advertisers gravitated towards targeting based on DMA/Zip/Zip+4.
Overall, the campaigns that used location targeting were twice as effective as those that didn’t, per the report. Among the different tactics, geo-aware and geo-fence mobile programs produced the best click-through rates, while audience-targeted campaigns fared worst. About the Data: Verve Mobile describes geo-aware and geo-fencing strategies as follows: Geo-aware: “Geo-aware campaigns use real-time location data to deliver specific, often dynamic, messages to the user based on their distance from the nearest retail location or proximity to a particular location.” Personalized Prevention, Part II – The Psychology of Engagement « The cHealth Blog.