YouTube Said to Introduce Paid Service for Music. Online Marketing Done Right – the Case of HBO’s True Blood | Yoke. If you’re a vampire aficionado, it’s almost certain that you’re hooked on HBO’s popular TV series True Blood. Even if you aren’t into the pale bloodsuckers, it’s still pretty likely that you’re addicted to the show all the same.Without getting into the reasons why True Blood manages to keep people glued to the TV following the hazardous antics of a perky, half-fairy waitress and her pulseless nightwalker friends, I’m going to look at exactly how a fantasy series, so often of marginal interest, became so popular and mainstream.
The buzz around True Blood has been phenomenal. Many people working in the advertising industry have referred to True Blood as having one of the most well thought out marketing campaigns to date. The campaign is on-going, but can be broken down into four parts; generating intrigue, extending the campaign, revealing the purpose of the campaign and, finally, maintaining interest. Generating intrigue Extending the campaign Revealing the purpose Maintaining interest. Chipotle Takes a Swipe at Big Food in New Short Film, Game | Creativity Pick of the Day. Banksy Continues New York Takeover With Mobile Garden And "Rocket Attack" Video. Last week, British street artist and folk hero Banksy launched "Better Out Than In," an ongoing exhibit in New York, and something of an artist residency on the streets of the city.
Since we first reported on this show, however, the world renowned artist has been busy growing his ideas--in at least one case, literally. As part of the exhibit, Banksy renovated the inside of a New York City delivery truck, turning it into a mobile garden. As the truck travels around the city, so does its functional waterfall, butterflies, and rainbow. Each night of the exhibition, the truck stops at a different, difficult-to-predict location, such as the East Village Meat Market.
Of course, it's not all high-profile street art and trucks containing waterfalls for Banksy. Using Totems And Intuitive Gameplay To Bridge The Generational Gap. PSFK has partnered with Boehringer Ingelheim to bring you a snapshot of Ten Innovative Ideas each week that are reshaping the health care industry. Continue reading below for the most exciting ideas from the past seven days.
Start-up Incubator Looks To Revolutionize Health Care Industry During this year’s SXSW Festival, StartUp Health, a hybrid entrepreneurial incubator and academy focused on reforming the healthcare industry, announced its first class of class of 10 entrepreneurs (chosen from a pool of 400 applicants) who will take part in the intensive three-year program.
The curriculum will offer strategic thinking tools and collaborative peer groups designed to help innovators navigate the new digital health field. Unlike similar programs that support start-ups, many of the companies in the inaugural class are well on their way in terms of funding and staff, but are still lacking some of the necessary support and structure to create truly sustainable businesses. 8 Tips For Creating Great Stories From George R.R. Martin, Junot Diaz, And Other Top Storytellers. What the hell is a Story Lizard? In Wonderbook: The Guide to Creating Imaginative Fiction (Abrams Books, October 15), Story Lizards join Prologue Fish and other infographic helpmates designed to banish dry textual analysis in favor of a kicking, screaming, slithering approach to storytelling creativity.
Author Jeff Vandermeer, a three-time Fantasy World Award-winning novelist who co-directs the Shared Worlds teen writing camp, says "The way we're taught to analyze fiction is to break down and do a kind of autopsy. But I think writers need to be more like naturalists or zoologists when they study story because then you're looking at how all the elements fit together. " Enter the Story Lizard, above, illustrated by Jeremy Zerfoss. As Vandermeer tells Co.Create, "A recurring thing in Wonderbook is to think of stories as being more like living creatures than machines. " Neil Gaiman. Read on for a sampling of Wonderbook tips about how to craft mind-blowing stories. Tell, don't show Name Wisely. Getting a Viral Audience Can Only Happen With the Right Marketing Bait. I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch.
As I watched the series’ Alaskan fishermen tossing giant steel pots overboard in the hopes of catching the elusive king crab, it occurred to me that there are some interesting parallels with online video. Posting a video in just one location on the Internet is the equivalent of dropping a single crab trap in the Bering Sea—ineffective at best, a huge waste of money at worst. Just like fishing keys on selecting the right tide and bait, the right type of content, combined with a comprehensive distribution strategy, can lead to the two-way conversation with consumers that brands are looking for. To be clear, content creators should always think twice before investing in original video. If you don’t have the means to effectively market and distribute the piece, it’s probably not worth producing in the first place. And there are plenty of options for your paid media strategy.
Illustration: Adrià Fruitós. Simon Sinek - Start With Why. Maker Cities. There is a great deal of momentum behind the Maker Movement. I have previously written about making in schools and in libraries. One thing is clear, people enjoy making stuff like 3D printer bunny rabbits or mobile apps for disaster preparedness, but there isn't necessarily a shared vision for where this movement is headed, or what potential it may hold. As humanity finds itself facing environmental disaster, resource scarcity, political and economic struggle, and various other challenges, a more focused Maker Movement would have the power to address these challenges and innovate on what it means to be human. Perhaps this group of people who are trying to make the world around them better, perhaps they can make the entire world better while they're at it.
So how could a diverse community of makers work toward a shared understanding of what is possible and focus on a common goal? The Maker Movement is influencing the city, and our lives, in five key areas already. S February 2013 Trend Briefing covering the consumer trend "VIRGIN CONSUMERS" The accelerating pace of innovation in the consumer arena means everyone is now at times, if not constantly, a VIRGIN CONSUMER – unfamiliar with many of the products, services, apps, experiences or brands they encounter every day.
However, far from being coy, VIRGIN CONSUMERS lust after, try out, and experiment with all these new brands, products, services and experiences more than ever. As long as brands make them effortlessly simple, intuitive, and yes, fun. Driving the explosion of VIRGIN CONSUMERS The fundamental driver behind the VIRGIN CONSUMER trend? Today, consumers from Dubai to Canada can order pizza via a fridge magnet, 3D print their own homeware, and visit a virtual grocery store on a train station platform. That’s NEWISM for you: thanks to the usual suspects like connectivity, globalization, the demolition of barriers to entry and the democratization of design and manufacturing, the pace and volume of consumer-facing innovation has never been higher. . #1 Keep it simple: The 12 Trends That Will Rule Products In 2013.
Near the end of 2012, a group of us at Ziba got together to review what we’d learned over the course of the year. Working with dozens of clients who serve customers around the world, we designers spend a lot of time observing people as they interact with technology, services, and experiences, noticing how they seek solutions to everyday problems and make decisions. In the process, certain patterns emerge so forcefully that they’re practically unavoidable. Meeting over three sessions spread out over a week, 23 Zibites (designers, researchers, and creative directors) discussed the patterns we’d seen, and distilled them down to the 12 insights we thought were most current and useful, to us and to our clients. Each one is presented here, as a brief essay that suggests how it will affect business practices in 2013, and as an illustration created by one of Ziba’s designers. 1. Our understanding of how we decide has evolved dramatically over the past 20 years, and it paints a messy picture. 2.
5 Mobile Trends Brands Need to Watch. Jonathan Gardner is director of communications at Vibrant Media. He has spent his career at the nexus of media and technology, having worked in communications around the world. Follow him @thejongardner If you let your imagination run wild, innovations such as Google’s Project Glass suggest there will come a time when we’ll no longer converse with each other, but instead exchange data like a bunch of GPS-enabled cyborgs.
While that may not be quite how it plays out, a highly-connected future is definitely on its way. Already, data shows that more than one third of American teens own an iPhone and the one-tablet-per-child initiative is a mainstay in South Korean and Thai schools. 1. Look in the mirror and what do you see? For example, the wizards at Corning provided an inspiring look at how touch screens made of glass might soon be seamlessly integrated into our environments. 2. When I say biotech, I mean data comes from everywhere, including from within. 3. 4. 5. More Mobile Location-Based Campaigns Seen Using Geo-Fenced & Geo-Aware Strategies. By MarketingCharts staff The study also analyzes how different verticals used location-based targeting, finding that restaurant (43%) and retail (32%) were the most likely to use geo-aware and/or geo-fenced strategies, while political (73%), auto (70%), and telco (69%) advertisers gravitated towards targeting based on DMA/Zip/Zip+4.
Overall, the campaigns that used location targeting were twice as effective as those that didn’t, per the report. Among the different tactics, geo-aware and geo-fence mobile programs produced the best click-through rates, while audience-targeted campaigns fared worst. About the Data: Verve Mobile describes geo-aware and geo-fencing strategies as follows: Geo-aware: “Geo-aware campaigns use real-time location data to deliver specific, often dynamic, messages to the user based on their distance from the nearest retail location or proximity to a particular location.” Geo-fencing. Personalized Prevention, Part II – The Psychology of Engagement « The cHealth Blog. My colleague Meghan Searl collaborated with me on the psychology framework discussed herein. I don’t spend much time on Facebook. Its not that I’m antisocial, but on a given day if I get through my email inbox by 10 PM, I feel good about myself.
That leaves little time for social networking. I haven’t played Angry Birds or Farmville for the same reason. I just have other priorities. I believe this combination of circumstances and history is what is behind my individual connected health psychology. In Personalized Prevention, Part I, I talked about the power of genetic data combined with the phenotypic mapping that connected health tools give us to micro-segment the population to a level where we have a completely unique, individual genotypic and phenotypic profile. Folks, I couldn’t agree more. Of course, it’s all about what you do with the connected health data. Lets go back to me as an example. Purveyors of wellness programs tout their success, e.g., ‘40% engagement after 6 weeks.’