Advertising SM Good ideas

Welcome to 'Dropped', Heineken's social experiment where only legendary travellers need apply. Amsterdam, June 3rd, 2013- Are legends born, or made?

To find out Heineken®, as part of its latest global campaign 'Voyage', is undertaking its most daring experiment yet. It is testing what men are truly made of when taken out of their daily lives and dropped into the great unknown. Imagine the situation. You are a highly social character, out-going and confident. You get chosen to go on a legendary adventure - something you have never done before - a new experience that will test your resourcefulness. This is 'Voyage', a new campaign from premium beer brand Heineken® that takes different men from across the world and drops them in remote global locations with nothing but the most basic of supplies and directions. Online Marketing Done Right – the Case of HBO’s True Blood. If you’re a vampire aficionado, it’s almost certain that you’re hooked on HBO’s popular TV series True Blood.

Even if you aren’t into the pale bloodsuckers, it’s still pretty likely that you’re addicted to the show all the same.Without getting into the reasons why True Blood manages to keep people glued to the TV following the hazardous antics of a perky, half-fairy waitress and her pulseless nightwalker friends, I’m going to look at exactly how a fantasy series, so often of marginal interest, became so popular and mainstream.

The buzz around True Blood has been phenomenal. Many people working in the advertising industry have referred to True Blood as having one of the most well thought out marketing campaigns to date. The campaign is on-going, but can be broken down into four parts; generating intrigue, extending the campaign, revealing the purpose of the campaign and, finally, maintaining interest. Online Experiment Adds ‘I Cried’ Button To YouTube. Dee Kim and Bistin Chen created Project Goodcry as an experiment intended to make crying a collective experience.

This is the first installment in their extensive study exploring the role of crying in a networked culture. Google Chrome users can now install the “I cried button” on YouTube. Click it when you shed some tears or after you’ve finished material that moved you; instead of rating the video with a series of stars, your emotions are gauged by tear drops. Functioning similarly to Facebook’s ‘Like’ button, this new plug-in is an alternative to YouTube’s pre-existing thumbs up or thumbs down feature. The 9 Most Creative Uses Of Pinterest. In what seemed like no time (but was, in fact, several years), Pinterest went from a talking point for digital elites to a de rigueur social tool for just about every person, media company and, of course, brand.

According to data compiled by online consumer behavior firm Experian Hitwise, Pinterest saw 104 million visits in March, a strong third-place finish behind Facebook with 7 billion and Twitter with 182 million. So, there’s clearly a compelling case for Pinterest based on overall numbers. But how are brands creating a presence on Pinterest using the platform’s strengths to their advantage? Given the rapid growth of Pinterest, there was hardly a chance for brands to absorb any meaningful best practices.

Here's the Best Time to Share on Pinterest. If you’re doing most of your sharing on Pinterest from the office, you’re doing it wrong. The best time to share things on Pinterest is Saturday morning, according to data from Bitly, the URL shortening service. Hilary Mason, Bitly’s chief scientist, revealed the nugget during a talk at Mashable Connect in Orlando, Fla. Droga5. The Art & Technique of the American Commercial. Volkswagen BlueMotion Roulette. Volkswagen: Twitter zoom campaign. Vodka. Your Night Life. Description: An unhandled exception occurred during the execution of the current web request.

Please review the stack trace for more information about the error and where it originated in the code. Exception Details: System.NullReferenceException: Object reference not set to an instance of an object. Source Error: The source code that generated this unhandled exception can only be shown when compiled in debug mode. To enable this, please follow one of the below steps, then request the URL: 1. Or: 2) Add the following section to the configuration file of your application: Note that this second technique will cause all files within a given application to be compiled in debug mode. Important: Running applications in debug mode does incur a memory/performance overhead. (8) Stoli Vodka Australia. Tourists Explore Cape Town Through Other People's Facebook Profiles [Video]

Driven by the mysterious qualities of both space exploration and the cosmonaut culture of the former Soviet Union, artist Bradley Pitts traveled to both destinations to create a series of works; Bringing him from farthest reaches of human comprehension to the intimate art worlds of Brooklyn and Tribeca.

As part of his newest exhibition, Singular Oscillations, the MIT trained Pitts, whose specialties range from art to aerospace engineering, attempts to explore the relationship between art and function through scientifically minded inquiry.