Digital Game Insights. Digital Game Insights » Casual Browser Games – Can They Successfully Monetize Men? The casual gaming scene is dominated by a singular fact: Women play casual games more often than men. Women also monetize more often than men via virtual currencies. We see this at casual aggregates like PopCap.com , iWin.com (disclosure: I worked as an analyst for a subsidiary of their parent company, IAC), and major casual/social gaming companies like Zynga.com . The list is just for starters, as there are dozens of other major gaming aggregates that feature female-dominated statistics (Yahoo! Games and RealArcade are two others I am fond of). The answer is that its already been done, and has become incredibly profitable. . - Players sign into the game and create a character, which usually involves a referral from a friend, family member, or co-worker - Players acquire resources which can be utilized to compete against other players in the game - Players may trade resources to one another, as some may generate more gaming points than others - The game takes place in a persistent world.
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