PCIA - The Wireless Infrastructure Association. Association of American Publishers. The Entertainment Software Association - Home Page. Audio Publishers Association. 2012 Consumer Survey Overview: Audiobook buyers love the convenience of listening, especially as perfect entertainment for a long car trip More than two-thirds of recent audiobook buyers described audiobooks as relaxing and a good way to multi-task. Listeners also stated that an audio performance makes some books more interesting than they would be in print. Those who prefer download and streaming formats are younger, but more affluent listeners still listen mostly on CD. The greatest potential for growth exists in digital formats. Back to Top 2012 Sales Survey (reflecting 2011 data) Please note: Rates of change are calculated based upon the collective data of publishers who responded both in 2011 and 2012. 2011 Sales Survey (reflecting 2010 data) Unit sales were up nearly 10% in the past year, showing continued consumer interest in audiobooks. 2010 Consumer Survey Download full press release NOTE: The full report is available to members for free; log into My APA Portal for details.
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